Malabar (chewing gum)

Malabar
Type	Chewing gum
Place of origin	France
Created by	Kréma

Malabar is a French brand of chewing gum, launched in 1958 by Kréma. It is since 2017 owned by Eurazeo.

Famous for their long-running series of advertisements they first launched in 1958, it was not until 1969 that the mascot Mr. Malabar, a blond man wearing a yellow jersey emblazoned with an M surrounded by a red oval, came to represent the brand. The figure, created by designer Jean-René Le Moing^[1]^[2] and later updated and maintained by Jean-Claude Poirier^[3], is no longer the central part of the gum's advertisements but is still present on its packages.^[4]^{[better source needed]}

References

^ Malabar, Franck (24 December 2019). "Jean-René Le Moing". Lambiek. Retrieved 14 November 2024. He created the mascot of the gum brand Malabar in 1969, and drew 198 pantomime comic strips with the character.
^ "Jean René LE MOING" (in French). Retrieved 14 November 2024.
^ Agathe (1 July 2022). "Malabar: l'histoire d'une marque française devenue culte" (in French). KULTT. Retrieved 14 November 2024. Dans les années 80, c'est le dessinateur Jean-Claude Poirier (Supermatou) qui se charge de faire vivre les aventures de Mr Malabar à travers des petites BD et des pages A4 publicitaires. [In the 1980s, it was the cartoonist Jean-Claude Poirier (Supermatou) who took charge of bringing the adventures of Mr. Malabar to life through small comics and advertising pages.]
^ LaVeilleuseGraphique (17 March 2011). "La mascotte de Malabar remplacé par un chat?" (in French). Archived from the original on 29 September 2022. Retrieved 14 November 2024. Le célèbre chewing-gum rose par lequel des milliers d'enfants ont appris à faire des bulles depuis des dizaines d'années à décidé que sa mascotte était dépassée et l'a remplacée par … un chat. [The famous pink chewing gum by which thousands of children have been learning to bubble for decades to decide that its mascot was overwhelmed and replaced it with ... a cat.]

External links

Carambar&Co

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[jean_rene-1] Malabar, Franck (24 December 2019). "Jean-René Le Moing". Lambiek. Retrieved 14 November 2024. He created the mascot of the gum brand Malabar in 1969, and drew 198 pantomime comic strips with the character.

[2] "Jean René LE MOING" (in French). Retrieved 14 November 2024.

[3] Agathe (1 July 2022). "Malabar: l'histoire d'une marque française devenue culte" (in French). KULTT. Retrieved 14 November 2024. Dans les années 80, c'est le dessinateur Jean-Claude Poirier (Supermatou) qui se charge de faire vivre les aventures de Mr Malabar à travers des petites BD et des pages A4 publicitaires. [In the 1980s, it was the cartoonist Jean-Claude Poirier (Supermatou) who took charge of bringing the adventures of Mr. Malabar to life through small comics and advertising pages.]

[4] LaVeilleuseGraphique (17 March 2011). "La mascotte de Malabar remplacé par un chat?" (in French). Archived from the original on 29 September 2022. Retrieved 14 November 2024. Le célèbre chewing-gum rose par lequel des milliers d'enfants ont appris à faire des bulles depuis des dizaines d'années à décidé que sa mascotte était dépassée et l'a remplacée par … un chat. [The famous pink chewing gum by which thousands of children have been learning to bubble for decades to decide that its mascot was overwhelmed and replaced it with ... a cat.]

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