Marc Oliver Opresnik (/oʊˈprɛsnɪk/ oh-PRESS-ik;[1] born September 27, 1969) is a German professor, scholar, author and researcher. He is a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and Chief Research Officer at Kotler Impact Inc., the organization founded by the American marketing professor Philip Kotler. His research is about Social Media Marketing and Communication as well as Negotiation and he is the author of more than 30 publications in these subject areas, including Marketing Management, Marketing: An Introduction, Social Media Marketing and The Hidden Rules of Successful Negotiation and Communication.
Marc Oliver Opresnik | |
|---|---|
 Marc Oliver Opresnik at the Cambridge Judge Business School of the University of Cambridge | |
| Born | September 27, 1969 |
| Nationality | German |
| Education | University of Hamburg |
| Occupation(s) | Author, Marketing Professor, Economist, Researcher |
| Known for | marketing, economics |
Career
editMarc Oliver Opresnik studied business administration at the University of Hamburg. In 1998 he completed his Ph.D. on ”Corporate Culture in the USA and Germany“. He has worked for ten years in management and strategy positions at a global corporation.
Since 2008, Marc Oliver Opresnik has been Professor of Business Administration, in particular Marketing and Management at the Technische Hochschule Lübeck, a public corporation. He is also serves as Deputy Director at the Institute for Entrepreneurship and Business Development.[2] In addition, he is a visiting professor and affiliate member to other international universities such as Regent's University London and East China University of Science and Technology in Shanghai.
Since 2013 Opresnik has been a director of the board of SGMI Management Institut St. Gallen in Switzerland.[3]
In March 2014, he also became Chief Research Officer at Kotler Impact Inc, Philip Kotler's global company and a speaker and expert of the World Marketing Summit.[citation needed]
He is the global co-author to marketing professor Philip Kotler and also member of the editorial board of several scientific journals[which?].
Besides his research and teaching, he works as a trainer, keynote speaker and advisor for international corporations, institutions and governments.[citation needed]
Selected publications
edit- Marc Oliver Opresnik, Svend Hollensen (2010). Marketing – A relationship perspective. Munich: Vahlen.
- Marc Oliver Opresnik, Carsten Rennhak (2011). Grundlagen der Betriebswirtschaftslehre. Heidelberg, New York, London: Springer.
- Marc Oliver Opresnik (2014). The Hidden Rules of Successful Negotiation and Communication. Heidelberg, New York, London: Springer.
- Nils Bickhoff, Svend Hollensen, Marc Oliver Opresnik (2014). The Quintessence of Marketing. Heidelberg, New York, London: Springer.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Kevin Keller, Philip Kotler, Marc Oliver Opresnik (2015). Marketing Management, 14th edition. Pearson.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Svend Hollensen (2015). Marketing – A relationship perspective, 2nd edition. Munich: Vahlen.
- Marc Oliver Opresnik, Carsten Rennhak (2016). Marketing: Grundlagen. Heidelberg, New York, London: Springer.
- Gary Armstrong, Marc Oliver Opresnik, Philip Kotler (2016). Marketing: An Introduction, Global Edition, 13th edition. Prentice Hall.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Oguz Yilmaz (2016). Die Geheimnisse erfolgreichen Online-Marketings mit YouTube. Social-MediaErfolgsstrategien für Unternehmen und Unternehmer. Heidelberg, New York, London: Springer.
- Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2017). Social Media Marketing: A Practitioner Guide (Opresnik Management Guides Book 2) (English ed.). Opresnik Management Consulting.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Kevin Keller, Philip Kotler, Marc Oliver Opresnik (2017). Marketing Management, 15th edition. Pearson.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Svend Hollensen (2017). Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides, Band 3). Independently published.
- Marc Oliver Opresnik (2018). Convinced! Communicate, present and negotiate successfully: Inspire people and achieve more (Opresnik Management Guides, Band 7). Independently published.
- Marc Oliver Opresnik, Svend Hollensen (2018). Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides, Band 8). Independently published.
- Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2019). Social Media Marketing: A Practitioner Guide, 3rd edition (Opresnik Management Guides Book 11) (English ed.). Opresnik Management Consulting.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2020). El marketing en redes sociales: Una guía práctica (Opresnik Management Guides nº 15) (Spanish ed.). Opresnik Management Consulting.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Svend Hollensen (2020). El marketing en redes sociales: Una guía práctica (Opresnik Management Guides nº 15) (Spanish ed.). Opresnik Management Consulting.
- Marc Oliver Opresnik, Svend Hollensen (2020). Marketing: Principles and Practice: A management-oriented approach, 3rd edition (Opresnik Management Guides Book 18) (English ed.). Opresnik Management Consulting.
- Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2020). Social Media Marketing: A Practitioner Guide, 4th edition (Opresnik Management Guides) (English ed.). Opresnik Management Consulting.
{{cite book}}: CS1 maint: multiple names: authors list (link)
References
edit- ^ "World Marketing Summit 2017 Singapore - Marc Oliver Opresnik". YouTube. October 15, 2017. Retrieved December 30, 2019.
- ^ "Das Team". bio-med-tec.de. Retrieved April 8, 2019.
- ^ "Executive Board". sgmi.ch. Retrieved April 30, 2019.
External links
edit- Marc Oliver Opresnik kotlerimpact.com Archived 2019-04-08 at the Wayback Machine
- Prof. Dr. Marc Oliver Opresnik opresnik-management-consulting.de
- Marc Oliver Opresnik th-luebeck.de
- “Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik for The Marketing Journal
- German interview with the german magazine Deutschlandradio
- German interview with Prof. Marc Opresnik by GEDANKENtanken
- TV Interview at the World Marketing Summit 2014 in Japan
