Wikipedia

Matse Uwatse

Matse Uwatse (born 10 May, 1981), popularly known by her first name Matse, is a Nigerian on-air personality and food blogger.

Matse Uwatse
Born(1981-05-10)10 May 1981
Warri, Delta State
Alma materDelta State University
Occupationon air personality
Years active2008 - present

Early life and education

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Uwatse was born on 10 May 1981 in Warri, Delta State in the southern parts of Nigeria. She is the daughter of John Uwatse (an engineer) and Pat Omare (a businesswoman). The first of seven siblings, she has four brothers and three sisters. She attended John F. Kennedy International school and Our Lady's High School both in Effurun. She then proceeded to Federal Government College Warri. She is an alumnus of Delta State University, Abraka, and had a course abroad in French studies at Village du Benin, Togo.[1]

Career

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2008 - 2011: "Coolele Zone" on Wazobia FM

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Matse became associated with Wazobia FM, after a successful audition in Lagos in 2008.[2] She hosted the midday show called Coolele Zone, on the Pidgin English-speaking radio station established in 2007.[3] Her increased popularity due to her ingenuity to the broadcasting profession [2] led her to win numerous awards including, Nigerian Broadcasters Merit Awards, Best of Nollywood Awards and The Future Awards. She was also listed as one of the top ten most powerful young Nigerians in the media.[4]

2011 - 2013: "Head of News" on Nigeria Info

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In 2011, she announced her departure from Wazobia FM through social media.[5][6] In an interview with Encomium Magazine, she explained that the reason she left Wazobia FM for Nigeria Info was because she wanted to challenge herself with something "tougher, that would broaden her horizon". She described her transition in broadcasting from Pidgin English to formal English as her biggest challenge during her time in Nigeria Info F.M.[7] In September 2013, Matse was sacked by Nigeria Info, a decision she deemed as insensitive and ungrateful on the path of her former employers.[8][9]

2013 to present: Transition to blogging

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In 2014, Sola Filani of YNaija described her impact of Nigerian radio as one that continues to "linger on" years after she quit being an on air personality. She described her decision to leave radio as a way of reevaluating her life and being closer to her new family.[10] She now runs a food blog www.matsecooks.com .[11] In March 2014, she explained that "Matse Cooks" will provide insightful information on foods and drinks that are culturally significant to Africans.[12] Media personality, Linda Ikeji reported that Matse also makes food spice and seasoning in commercial quantities.[13] In 2016, she was listed as one of 100 most inspiring women in Nigeria by YNaija.[14] In 2020, she was listed as one of the top 121 food bloggers in the world by Social Animal.

Awards and recognition

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Year Award Category Result Ref
2008 Club Unique Awards Most Captivating Radio Presenter of This Generation Won [15]
2009 African Voices Award, Nairobi Kenya Most Outstanding Radio presenter in West Africa Won [15]
2010 The Future Awards On Air Personality of the Year Won [16]
2010 2010 Best of Nollywood Awards Radio Personality of the Year Won [17]
2010 Eloy Awards Best Radio Presenter Won [18]
2011 Celebrity Media Awards Most Popular Radio Personality Won
2011 The Future Awards On Air Personality of the Year Won [19]
2011 Best of Nollywood Awards Radio Personality of the Year Won [20]
2011 Eloy Awards Female Radio Presenter of the Year Won [21][22]
2012 Nigerian Broadcasters Merit Awards Most popular Radio Presenter of the Year Won [23][24]
2012 Celebrity Media Awards Most popular Talk Show:"Hard facts with Matse" Won

Personal life

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In July 2013, she married Ekemelu Bertran Nnoli.[25] In 2014, she gave birth to her first child.[26] Matse is fluent in English, French and pidgin languages.[2] She also speaks a bit of German.[1] In 2015, she announced on Instagram, that Abuja is now her place of residence.[27]

References

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  1. ^ a b Chuks, Nwanne (2009-12-07). "Eko, how una see Matse". The Guardian (Nigeria). Retrieved 2017-10-16.
  2. ^ a b c "FROM THE MAGAZINE: DOING IT BIG- AN EXCLUSIVE INTERVIEW WITH WAZOBIA FM'S (AND NOW NIGERIA INFO) MATSE UWATSE". YNaija. 2012-03-11. Retrieved 2017-10-16.
  3. ^ "Matse Quits Wazobia FM For 93.9 Nigeria Info". Nigeria Entertainment Today. Retrieved 2017-10-21.
  4. ^ "AYENI ADEKUNLE, OLAMIDE ADEDEJI, MATSE UWATSE & OTHERS! SEE OUR LIST OF THE TOP 10 MOST POWERFUL YOUNG NIGERIANS IN THE MEDIA!". YNaija. 2012-02-29. Retrieved 2017-10-16.
  5. ^ "POPULAR OAP MASTE UWATSE LEAVES WAZOBIA FM". OloriSupagirl.com. 2011-09-17. Retrieved 2017-10-16.
  6. ^ "Matse Uwatse leaves Wazobia FM". Linda Ikeji. August 17, 2011. Retrieved 2017-10-16.
  7. ^ admin (2012). "Former Wazobia FM's Matse Uwatse explains why she moved to Nigeria Info + I want to go into politics". Encomium Magazine.
  8. ^ "Why I was fired by Nigeria Info – Matse". Vanguard (Nigeria). September 20, 2013. Retrieved 2017-10-16.
  9. ^ Akpan, Joey. "Sacked Nigeria Info OAP, Matse Uwatse Clears The Air On Why She Was Fired". Pulse. Retrieved 2017-10-16.
  10. ^ Filani, Sola (December 2014). "MY FOOD DREW MY HUSBAND TO ME" – MATSE UWATSE TALKS MARRIAGE & MORE".
  11. ^ "Nigerian blogs you should follow". Cosmopolitan. Archived from the original on 2015-09-23.
  12. ^ "Media Personality Matse Uwatse Nnoli Comes Up With New Project, Launches Matse Cooks". Ono Bello. March 26, 2014. Retrieved 2017-10-16.
  13. ^ "Media personality Matse Uwatse-Nnoli launches her own brand of spices". Linda Ikeji. Retrieved 2017-10-16.
  14. ^ "ARUNMA OTEH, TARA FELA-DUROTOYE, YASMINE BELO-OSAGIE & MORE". YNaija. March 8, 2016. Retrieved 2017-10-16.
  15. ^ a b "THE FUTURE AWARDS AFRICA WINNERS SPOTLIGHT: MATSE UWATSE (ON-AIR PERSONALITY OF THE YEAR, 2011)". YNaija. Retrieved 2017-10-21.
  16. ^ "The Future Awards 2010: Winners, Photos and BN's List of Favourites". Bellanaija. February 13, 2010. Retrieved 2017-10-21.
  17. ^ "BON unveils nominees for 2010 Awards". Nigeriavoice.com. Retrieved 2017-10-21.
  18. ^ "Eloy Awards 2010". Linda Ikeji. Retrieved 2017-10-21.
  19. ^ "Future Awards 2011 :The Winners". TooXclusive.com. Retrieved 2017-10-21.
  20. ^ "BON Awards 2011: And the Winners Are..." Pulse. Retrieved 2017-10-21.
  21. ^ "The 2011 Exquisite Lady of the Year (ELOY) Awards – Matse Uwatse, Aisha Augie-Kuta, Bola Obileye, Eva Alordiah & Many More Outstanding Women Nominated". Bellanaija. Retrieved 2017-10-21.
  22. ^ "So Exquisite! All The Winners, Photos & Scoop from the 2011 Exquisite Lady of the Year (ELOY) Awards". Bellanaija. Retrieved 2017-10-21.
  23. ^ "Cyril Stober, Willi Willi, Benny Ark, others receive 2012 Nigerian Broadcasters Merit Awards". Dailypost. Retrieved 2017-10-21.
  24. ^ "NOMINEES FOR NIGERIAN BROADCASTERS AWARDS ARE". Tosin Ajibade. November 17, 2012. Retrieved 2017-10-21.
  25. ^ "He Put a Ring On It". BellaNaija. July 13, 2013. Retrieved 2017-10-16.
  26. ^ "Matse Uwatse Nnoli Welcomes a Baby Girl". Bellanaija. April 30, 2014. Retrieved 2017-10-16.
  27. ^ Gbenga, Bada (June 14, 2015). "Media personality relocates to Abuja". Pulse. Retrieved 2017-10-16.

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