Medicine selling channel is a slang term for some radio and television stations in mainland China. These radio and television stations got their name from the large number of "medical programs" (which are actually advertisements, almost all of which are false advertisements, mostly to promote drugs that can treat various incurable diseases).
Origin
editIn recent years, with the development of cable television, digital television and the Internet, the public's access to information has been increasing. However, many radio and television stations have become drug-selling stations due to the monotony of programming (one of the reasons is the lack of government funding) and the dwindling audience, especially in second- and third-tier cities or county-level radio and television stations,[1] and there are also a few underground radio stations.[2]
Features
editDrug sales programs mostly appear as health and medical featured programs.[3] The content usually includes self-proclaimed "expert" and "director" (「主任」) presenters introduce the efficacy of drugs or health products, and "patients" calling in to consult or confirm the efficacy.
See also
editReferences
edit- ^ 李然 (2014-06-23). "电台卖药广告肆无忌惮 二三线城市最严重 晶珠藏药广告依然叫得欢". Archived from the original on 2014-08-18. Retrieved 2016-01-11.
- ^ 河北唐山现非法“卖药广播电台” 欺骗诱导听众 Archived 2016-03-04 at the Wayback Machine，人民网
- ^ "無「健康」，不廣播？—國內電台健康醫藥類傳播現象述析". Archived from the original on 2016-03-05. Retrieved 2016-01-11.