Melissa Aronczyk is a Canadian media studies scholar[1] working in the United States. She is a member of the faculty of Rutgers University in the School of Communication and Information[2] and affiliated faculty in Sociology and with the Eagleton Institute of Politics. Her expertise includes media and political promotion, corporate political advocacy, nationalism, and the political purposes of branding.[3][4] Dr. Aronczyk has published three books, Branding the Nation: The Global Business of National Identity from Oxford University Press in 2013,;[5] Blowing Up the Brand: Critical Perspectives on Promotional Culture from Peter Lang, in 2010 (co-edited with Devon Powers).[6][7][8] and A Strategic Nature: Public Relations and the Politics of Environmentalism (Oxford University Press, co-authored with Maria Espinoza) in Spring 2022.[9]
Melissa Aronczyk | |
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Dr. Aronczyk's work has been featured on the BBC,[10] in The Washington Post,[11] The Intercept,[12] Grist Magazine,[13] and the podcast Drilled,[14] among other media outlets.
In 2015, she was co-recipient of the International Communication Association's Outstanding Young Scholar Award.[15] Prior to joining Rutgers, she was a professor of communication at Carleton University in Ottawa.[6] She holds a Ph.D. from the Department of Media, Culture and Communication at New York University.
References
edit- ^ "Melissa Aronczyk".
- ^ "Melissa Aronczyk".
- ^ LaMotta, Lisa (January 15, 2007). "Free NYC-branded condoms aim to increase HIV/AIDS awareness". PR Week.
- ^ Bennett, Catherine (June 9, 2018). "Tie a good cause to a bath bomb and watch your profits rocket; Lush's espousal of the #spycops scandal is merely the latest in a line of cynical stunts". The Observer (London).
- ^ Aronczyk, Melissa (17 September 2013). Branding the Nation. ISBN 9780190240691.
- ^ a b Aronczyk, Melissa; Powers, Devon (2010). Blowing Up the Brand, Google Books Result. ISBN 9781433108679.
- ^ "Blowing Up the Brand".
- ^ Al-Abdulrazak, Rula (January 23, 2014). "Branding the Nation: The Global Business of National Identity". The Times Higher Education Supplement.
- ^ "Oxford University Press".
- ^ "The audacious PR plot that seeded doubt about climate change". BBC News. 2022-07-22. Retrieved 2022-08-07.
- ^ Aronczyk, Melissa (February 21, 2021). "Spin doctors have shaped the environmentalism debate for decades". The Washington Post. Retrieved August 7, 2022.
- ^ Westervelt, Amy (April 12, 2022). "Documents Show How Polluting Industries Mobilized to Block Climate Action". The Intercept. Retrieved 2022-08-07.
- ^ Yoder, Kate (2022-02-22). "PR worked for Big Oil. So can it work for climate action?". Grist. Retrieved 2022-08-07.
- ^ "Drilled: Melissa Aronczyk on the History of Greenwashing on Apple Podcasts". Apple Podcasts. Retrieved 2022-08-07.
- ^ "Professor Derek Johnson Is Co-Winner of Outstanding Young Scholar Award | commarts.wisc.edu". commarts.wisc.edu. Retrieved 24 October 2018.