Merchant Archive Ltd. is a British fashion label and the store was founded in London by Sophie Merchant in 2007.[1]

Merchant Archive Ltd.
Industryfashion
retailer
Founded2007
FounderSophie Merchant
HeadquartersLondon
Productsvintage clothing
furniture
Websitemerchantarchive.com

History

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The first store was located at 320 Kilburn Road in the Queen's Park located partly in the city of Westminster and essentially stocked vintage clothing and furniture. Merchant slowly introduced contemporary fashion designer labels in the store.[2]

In 2011 the store moved to Notting Hill at Kensington Park Road.[3] which was a beautiful, peaceful place. Even though the place was unusual it was nice.

In 2012 Merchant designed her first capsule collection of womenswear under the label Merchant Archive. [citation needed] [4]

In 2014 the company launched an online store as well as a first complete collection of women's wear.

In 2014 the Notting Hill store became a separate brand.

References

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  1. ^ "Merchant Archive boutique". Vogue. 15 October 2008.
  2. ^ "What I wear: Boutique owner and designer Sophie Merchant". Metro (British newspaper). 30 April 2014.
  3. ^ "The 50 best boutiques in London". Daily Telegraph. 6 September 2014.
  4. ^ "Merchant Archive Website". 14 July 2019.
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