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Metamorphose temps de fille is a Japanese apparel brand specializing in lolita fashion. It was created in 1997 by Kuniko Kato.
 | |
| Industry | Apparel |
|---|---|
| Founded | 1997 in Kyoto, Japan |
| Founder | Kuniko Kato |
Area served | Japan |
| Products | Apparel |
| Website | www |
Name origin
editMetamorphose's website wrote that: "'Manifesteange' means the advent of an angel. 'Metamorphose temps de fille' means 'the time of transformation into a little girl.'"[1]
The fictitious word "manifesteange" is thought to be taken from the word manifestation or to manifest, and metamorphose from "metamorphosis", which means "to go through a drastic change". "Metamorphose temps de fille" in French would literally translate to "Transforms time of the little girl". In Japanese, the expression "Chisai toki" means "in 'little' time", and is used in place of the English expression "When I was young". Metamorphose remarked on the name, "because we invented the name ourselves, we feel there are so many different nuances and connotations that can be read into it, and we invite you to create your own."[1]
Metamorphose's website states, "Almost everyone has the desire to "transform" one's self, be it into an angel, someone who is more elegant, or even back to the time they were a little girl. With this concept in mind, we created the Metamorphose brand. In order to assist you in your "transformation", while not being a slave to the current fashion, we continue to conceive cute EGL fashion."[1]
The brand is known for its "retro" and "sweet" designs.[3] The brand is also known for offering larger size options, which found popularity with a North American audience.[4][5] In addition to their main line, Metamorphose temps de fille also has a sub-label, Crown Label, that offers lower-priced apparel.[5]
History
editKuniko Kato decided to become a fashion designer in her final year of high school and had graduated from Osaka Mode Gakuin.[5] She created Metamorphose temps de fille in 1997,[3] while she was attending vocational school.[5] Kato first launched a store in Kyoto, Japan.[3] Since August 2002, Metamorphose temps de fille had an English version of their website and allowed people outside of Japan to purchase their clothing.[5][6]
See also
editNotes
edit- ^ a b c d "About Metamorphose". Metamorphose. Archived from the original on 23 September 2004. Retrieved 25 February 2018.
- ^ Kawamura, Yuniya (2012). "Harajuku: The Youth in Silent Rebellion". Fashioning Japanese Subcultures. pp. 65–75. doi:10.2752/9781474235327/KAWAMURA0008. ISBN 9781474235327.
- ^ a b c Nguyen, Michelle (2008-02-12). "Gothic & Lolita History". Gothic & Lolita Bible. Vol. 1 (English ed.). Los Angeles: Tokyopop. p. 9. ISBN 9781427803474.
- ^ "Metamorphose temps de fille". Gothic & Lolita Bible. Vol. 1 (English ed.). Los Angeles: Tokyopop. 2008-02-12. p. 50. ISBN 9781427803474.
- ^ a b c d e "Leading the Way West: An Interview with Metamorphose's Own Kuniko Kato!". Gothic & Lolita Bible. Vol. 2 (English ed.). Los Angeles: Tokyopop. 2008-06-17. p. 106-107. ISBN 9781427803481.
- ^ Nguyen, Michelle (2008-02-12). "Shopping Made Easy". Gothic & Lolita Bible. Vol. 1 (English ed.). Los Angeles: Tokyopop. p. 60. ISBN 9781427803474.