Mikel Coffee Company, or Mikel, is a Greek coffeehouse chain, whose network consists of more than 370 coffee shops in 19 countries throughout the globe.[3][4]
 | |
| Company type | S.A. |
|---|---|
| Industry | Restaurants |
| Genre | Coffee house |
| Founded | 2008 |
| Founder | Eleftherios Kiriakakis[1] |
| Headquarters | , |
Number of locations | 370+(2023) |
Area served | Greece, Cyprus, United Arab Emirates, United Kingdom, Australia, United States, Bulgaria, Saudi Arabia, Romania, Canada, Turkey, North Macedonia, Kuwait, Jordan, Oman, Germany, Iraq, Serbia |
Key people | Eleftherios Kyriakakis (Chairman & CEO) |
| Products | Coffee Tea Pastries Frappuccino beverages Smoothies |
| Services | Coffee |
| Revenue |  €62.439 million (2014)[2] |
| €12.133 million (2014)[2] | |
Number of employees | 3000 (2020) |
| Website | www |
History
editMIKEL launched its first coffee store in 2008 in the city of Larissa.[3] In the years that followed, MIKEL gradually expanded throughout Greece with the city of Volos being the starting point.[3] As of recently, MIKEL has expanded beyond Greece, launching its first coffee store in the United Arab Emirates in 2016.[5] The company has already opened four stores in Dubai and imposed itself as an important competitor in its sector.[6][7] As of March 2018, the company has also begun operating in London.[8] As of August 2018, the company has also opened their first store in Australia. As of September 2018, the company has also opened their first store in U.S.A.[9] Since then, the company has established a presence in many Middle East countries and elsewhere.
Company Milestones:
- 2008: The first Mikel store opens in Larissa.
- 2011: Establishment of Mikel Coffee Company S.A.
- 2012: Creation of Mikel Franchise network with 10 franchise stores
- 2013: Mikel stores reach 60. First store in Athens.
- 2014: 100 Mikel stores all over Greece.
- 2015: Establishment of the UK based Mikel Coffee Company Ltd. based in London and aimed at international development.
- 2016: Mikel enters the United Arab Emirates market where there are 2 stores.
- 2017: Completion of Master Franchise agreement in Cyprus, with 22 branches.
- 2018: Openings in the UK (London), Australia (Sydney), United States (Southampton, MA) and Bulgaria.
- 2019: Openings in Saudi Arabia.
- 2020: Openings in Romania, Turkey, Canada and North Macedonia.
- 2021: Openings in Kuwait and Oman.
- 2022: Openings in Jordan.
- 2023: Openings in Germany and Iraq.
- 2024: Openings in Serbia and Georgia. Counting 375 stores worldwide.
Brand
editThe brand name, stylised as "MIKEL", stands for "Maybe it's knowledge entering life", the company's motto.[3] The brand logo features the father of its founder, Eleftherios Kyriakakis.[3]
Locations
editAs of November 2024 there were 375 stores in the following 19 countries
| Country | Number of stores |
|---|---|
 Greece
|
262 |
 Turkey
|
57 |
 Cyprus
|
24 |
 Saudi Arabia
|
8 |
 Bulgaria
|
5 |
 Kuwait
|
3 |
 United Arab Emirates
|
2 |
 Canada
|
2 |
 North Macedonia
|
2 |
 United Kingdom
|
1 |
 United States of America
|
1 |
 Australia
|
1 |
 Romania
|
1 |
 Oman
|
1 |
 Jordan
|
1 |
 Germany
|
1 |
 Iraq
|
1 |
 Serbia
|
1 |
 Georgia
|
1 |
References
edit- ^ "Η Εταιρεία - Mikel Coffee Company". Mikelcc.gr. 2015-12-15. Retrieved 2016-01-08.
- ^ a b "ΙΟΛΟΓΙΜΟ ΥΡΗΗ 2014 (01-01-2014 ΔΩ 31-12-2014) ΜΙΚΔΛ ΚΑΦΔ ΑΔ" (PDF). Mikelcc.gr. Retrieved 2016-01-08.
- ^ a b c d e "Η Εταιρεία - Mikel Coffee Company". Mikelcc.gr. 2015-12-15. Retrieved 2016-01-08.
- ^ Mourdoukoutas, Panos. "Greece's Competitive Advantage". Forbes. Retrieved 2018-07-25.
- ^ "CoffeeBI - Mikel Coffee Company to Expand in UAE". CoffeeBI. 2017-06-26. Retrieved 2018-01-16.
- ^ "Forbes: Greek Start-up Mikel Cause Competition Problems to Starbucks in Dubai". The National Herald. 2017-05-02. Retrieved 2018-01-16.
- ^ Mourdoukoutas, Panos. "Starbucks' Little Greek Problem In Dubai -- Mikel". Forbes. Retrieved 2018-01-16.
- ^ "Mikel: Premiere in London - All five continents within the next 60 days" (in Greek).
- ^ "Starbucks' Greek Problem In Australia: Mikel Coffee Community".