Mimu Maxi (styled MIMU MAXI) is a women's fashion company based in New York City. The company was founded in 2014 by Chabad Hasidic women Mushky Notik and Mimi Hecht.[1]
| Industry | Women's clothing |
|---|---|
| Founded | 2014 |
| Founders | Mushky Notik and Mimi Hecht |
| Headquarters | New York City , USA |
| Website | mimumaxi |
The brand gained attention for their attempt at mediating between contemporary fashion trends and the moral codes of Orthodox Judaism which legislates various modesty requirements for Jewish women.[2][3] In 2014, the brand founders collaborated with a Muslim fashion blogger causing some debate in the Orthodox community.[4][5][6]
See also
editReferences
edit- ^ Azoulay, Bonnie (15 November 2018). "When Instagram Took Down Orthodox Fashion Brand's Pro-Israel Post". The Forward.
- ^ Alexander, Neta (12 May 2017). "Kim Kardashian, These Hasidic Designers Have Just the Thing for You". Haaretz.
- ^ Layne, Jodie (2 February 2015). "Check Out This Awesome Brand By 2 Orthodox Sisters". Bustle.
- ^ Lövheim, Mia. "Media and religion: bridging ‘incompatible agendas’." In Foundations and Futures in the Sociology of Religion, pp. 51-64. Routledge, 2017.
- ^ Lewis, Reina. "The commercial limits of the Ummah? National and regional taste distinctions in the modest fashion market." In Islam, Marketing and Consumption, pp. 101-119. Routledge, 2016.
- ^ Basu, Tanya (27 February 2015). "How the Internet Made Modest Fashion Cool". The Atlantic.