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Mindful Chef is a British meal kit retailer, headquartered in Battersea, London. It was founded by three friends: Rob Grieg-Gran, Myles Hopper, and Giles Humphries. Mindful Chef supplies subscribers with recipe kit boxes which include ready-measured, fresh ingredients and easily followed healthy recipes.
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| Industry | Meal kit |
|---|---|
| Founder | Rob Grieg-Gran Myles Hopper Giles Humphries |
| Headquarters | London , London, UK |
Area served | Most of mainland Great Britain[1] |
Key people | |
| Products | |
Production output | |
Number of employees | 100 |
| Website | www |
Set up in 2015 by three Devon school friends Giles, Myles and Rob, the brand's mission is to make healthy eating easy. Its recipe boxes and prepared food range provide people with everything needed to cook nutritionally-balanced meals, delivering across the UK.
Mindful Chef aims to encourage individuals to lead a healthier life by reducing the amount of processed food consumed and cutting out refined carbohydrates. They are the official nutrition partner of the English Institute of Sport[2] and the British Heart Foundation [3] to launch a new range of recipes that can help to support heart and circulatory health.
History
editIn November 2020 it was announced that Nestlé have bought Mindful Chef. [4]
In January 2019, Piper Invests £6m to support rapid growth in the UK market.[5]
November 2018 Mindful Chef is certified as a B Corporation.[6]
July 2016, Mindful Chef receives investment from Sir Andy Murray and Victoria Pendleton as part of a £1m crowdfunding campaign.[7]
April 2015, the first recipe boxes were hand delivered by the founders.[8]
References
edit- ^ "Do you deliver Nationwide (including Scotland, Wales, Northern Ireland)?". help.mindfulchef.com.
- ^ "Commercial Partners".
- ^ "BHF Our Current Partners".
- ^ "Exit: Mindful Chef finds new home with Nestle after 5x growth". 12 November 2020.
- ^ "Piper invests in fast growing healthy recipe box brand Mindful Chef". 7 January 2019.
- ^ "B Impact Report - Mindful Chef".
- ^ Devlin2016-07-29T15:15:00+01:00, Ed. "Mindful Chef smashes funding target with help from Andy Murray and Victoria Pendleton". The Grocer.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ "Celebrating 5 years of Mindful Chef". www.mindfulchef.com.