Mirchi FM

Mirchi FM
Broadcast area	95% of Fiji's population and streaming live to the World
Frequency	98.0 MHz, 97.6 MHz, 97.8 MHz and 98.2 MHz
Branding	Mirchi FM
Programming
Language(s)	Hindi
Ownership
Owner	Fiji Broadcasting Corporation
History
First air date	July 1, 1989
Links
Webcast	http://player.streamguys.com/fbc/sgplayer/player.php?s=3&l=layout-standard
Website	http://mirchifm.com.fj

Mirchi FM is a Fiji Hindi-language radio station in Fiji. The station broadcasts on the 97.8 frequency^[1] to the cities of Suva, Navua, Nausori, Labasa, Savusavu, Nadi, Denarau, Mamanuca and Lautoka. The station also broadcasts on the 97.6 MHz frequency to the towns of Coral Coast and Ba. The station broadcasts on 98.0 megahertz to the town of Tavua, and on 98.2 megahertz to Rakiraki and Nabouwalu.^[2] Mirchi FM is Fiji's first Hindi FM radio.

It is operated by Fiji Broadcasting Corporation, the company which also owns FBC TV, Radio Fiji One, Radio Fiji Two, Bula FM, 2day FM-Fiji, and Gold FM-Fiji in Fiji.^[3]^[1]

Mirchi FM was launched as 98FM on July 1, 1989. It later transformed into Radio Rajdhani before being rebranded as Bula 98 FM in 1998. In 2004, the station underwent another name change to Radio Mirchi. Enhancing its business perspective, the station adopted the name Mirchi FM on August 1, 2009.^[4] The main competitors of Mirchi FM are Communications Fiji Limited owned Radio Navtarang and Radio Sargam.

Mirchi FM is airing entertainment shows like Mast Morning, Saheli, Raftaar, Sham-e-Guzarish,Club Mircho, Mohabbato Ka Safar and Saturday Sports. Mirchi FM is essentially a music station featuring a range of popular Hindi songs from the 1990s to present era, including Bollywood music. Its target audience are younger listeners from the age of 18 to 40 years old.^[1]

Program line-up

Mirchi FM old logo

Mirchi FM's lineup is as follows:^[5]

Behaal Breakfast 5.45am - 10.00am: Monish Sharma and Shruti
Saheli 10 am - 2 pm: Renuka Goundar
Raftaar 2 pm - 6 pm: Jitendra Shandil & Shahil Ram
Sham-e-Guzarish 6pm - 7 pm: Aziza
Mirchi Nights 7 pm - 12am: Aziza

Club Mirchi Saturdays 7pm - 12am: Pisto

Ashneel Singh is the station’s current Radio Manager for Mirchi FM. He is Motivated Radio Manager with 20+ years of Radio Broadcasting as Producer & Presenter. Proficient in sound editing, broadcast technology and content creation. Experienced in team management, event planning and promotion

Former radio jockeys

Radio jockeys that have worked with Mirchi FM include:

Shammi Lochan Lal
Jitendra Shyam
Dharmendra Shyam
Sashi Kanta
Kaajal
Rita Jeet
Sangeeta Sharma
Vijay Verma
Sharit Singh
Ranjana Kumar
Angeleen Sharma
Prem Chand
Pranil Chand
Jasmine Khan
Deo Raj Raju
Sandhaya Narayan
Veena Kumar Bhatnagar
Roneel Narayan
Jeff Khan
Ashok Lingam
Pawan Rekha
Sherin Prasad
Rohit Ritesh Sharma
Ashmita Sen
Angie Raj
Sharila Lazarus
Saleshni Sen
Neha Kumar/Shabana Azmi
Lawerence Singh (Pisto)

References

^ ^a ^b ^c "Fiji Media, Language and Telecommunications Landscape Guide" (PDF). May 2021. p. 15. Retrieved 26 July 2023.
^ "Mirchi FM - It's Hot". Mirchifm.fbc.com.fj. Retrieved 2012-07-04.
^ "New TV station a hit - Fiji Times Online". Fijitimes.com. 2011-11-13. Archived from the original on 2012-12-16. Retrieved 2012-07-04.
^ "Radio station launches new logo, name". Fijisun.com.fj. 2009-08-01. Retrieved 2012-07-04.
^ "Mirchi FM". Archived from the original on 26 January 2019.

External links

Mirchi FM Facebook page

[fm-1] "Fiji Media, Language and Telecommunications Landscape Guide" (PDF). May 2021. p. 15. Retrieved 26 July 2023.

[2] "Mirchi FM - It's Hot". Mirchifm.fbc.com.fj. Retrieved 2012-07-04.

[3] "New TV station a hit - Fiji Times Online". Fijitimes.com. 2011-11-13. Archived from the original on 2012-12-16. Retrieved 2012-07-04.

[4] "Radio station launches new logo, name". Fijisun.com.fj. 2009-08-01. Retrieved 2012-07-04.

[5] "Mirchi FM". Archived from the original on 26 January 2019.

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