Mogreet was a startup company that had developed a platform that delivered short videos, photos, audio, extended and Hispanic character text [1] to consumers' mobile phones using SMS or MMS (texting) technology. Marketers either sent the multimedia message to a list of previously 'opted in' mobile phone numbers, or consumers could have send in a 'text-to-shortcode' SMS to receive the message(s).
The company initially developed its technology platform intending to use it to deliver video greeting cards to mobile phones,[2] but was later focused on providing the service to marketers. Clients included Pretty Little Liars,[3] Glee,[4] Entravision Communications,[5] Fox Searchlight Pictures,[6] Paramount,[7] and Reebok's Speedwick apparel brand.[8]
On March 19, 2013, the company launched a SaaS platform led by Jack Ukropina called Mogreet Express,[9] enabling small and medium-sized businesses to use SMS and MMS in their marketing mix.[10]
The company was founded in 2006 and was based in Venice (metro Los Angeles), California. Investors included Ascend Ventures, Black Diamond Ventures, Draper Fisher Jurvetson Frontier, and Spyglass Ventures.[11]
It went defunct in 2016.[12]
References
edit- ^ "Mogreet Targets Hispanic Market - socaltech.com". Retrieved February 25, 2023.
- ^ "Los Angeles Business Journal - Printer Friendly Version". www.labusinessjournal.com. Archived from the original on November 11, 2009.
- ^ "Mogreet Powers Pretty Little Liars Mobile Campaign - socaltech.com". Retrieved February 25, 2023.
- ^ "FOX Broadcasting Company - FOX SoMobile Club Terms and Conditions". www.fox.com. Archived from the original on January 3, 2012.
- ^ WSJ article [dead link]
- ^ Yahoo finance [dead link]
- ^ "Paramount taps Mogreet for movie messaging service | Marketing Dive". www.marketingdive.com. Retrieved February 25, 2023.
- ^ "Trusted CPaaS - | Communication Platform As A Service | Kaleyra". Mogreet.com. Retrieved February 25, 2023.
- ^ Mogreet Express
- ^ "Mogreet's new self-serve product brings highly-engaging MMS ads to SMBS". March 20, 2013.
- ^ "Mogreet Grabs $5 Million for Mobile Video Messaging Platform".
- ^ "POST SMS GREET CO., INC. :: California (US) :: OpenCorporates".