Monica Lin, better known as Thundercup, is an American marketing director and Internet personality of Taiwanese descent. She serves as marketing director at Popular Demand, a Los Angeles-based clothing brand.[1]
Monica Lin | |
|---|---|
| Born | |
| Occupation(s) | Marketing director, Internet personality |
| Organization | Popular Demand |
Early life
editMonica Lin was born and raised in Los Angeles until she was 9 years old. Her parents are Taiwanese. She then moved to Taiwan to live with her mother and attended international school overseas before returning to the U.S. for high school[2] .[3]
Career
editMonica Lin discovered her affinity for fashion through her mother, who exposed her to different international brands, such as Comme des Garçons and Bape.[3][4] In the early stages of her career, she started a streetwear blog called “Thundercup".[2] Her blog gained momentum when she was the first to debut photos of rapper Lil Wayne's TRUKFIT clothing line.[2][5] Her blog coverage was posted by various media outlets, with notable ones that included MTV,[6] HipHopDX,[7] and Complex.[8] She used her blog as a networking tool.[3]
In 2012, Lin began working for Popular Demand as an intern.[2][3][5] She interned for a month before she got hired after doing product placement for the brand by serving as the stylist for numerous hip hop music videos.[2] One notable music video she styled was rapper E-40’s “Function (Remix)” music video,[2] which featured Problem, Young Jeezy, Chris Brown, French Montana, and Red Café. Since serving as the marketing director for Popular Demand, she has led numerous[clarification needed] partnerships and collaborations for the brand,[3] including ones with Roscoe’s Chicken and Waffles,[9][10] Def Jam Records,[11] rapper Ty Dolla $ign,[12][13] and Cardi B.[14]
Since 2014, she has been featured in various YouTube videos with The Fung Brothers, including “Life of a Sneakerhead 4 W/ a Girl".
In 2015, she launched a radio show on TheMixShow.com called The Plug with different special guests,[1] including Lil Dicky, who did a freestyle[15] on the show.
Lin has also worked on various collaborations on her own as an influencer with brands including Puma, Nike,[3] Postmates,[14] and The Grammy Awards.[16][17] She has also been featured in Forbes and Revolt.[18][14]
References
edit- ^ a b The Surburban Family (September 6, 2016). "Inner-View: Thundercup & Kiona Stowers Of Popular Demand Brand". Suburban Lifestyles Magazine. Retrieved February 10, 2017.
- ^ a b c d e f Chan-Lo (July 28, 2016). "Chick Chat: Meet the Woman Behind This Powerhouse Street Wear Brand". Chicks N Kicks.
- ^ a b c d e f Devon Travern (November 7, 2016). "Movers & Shakers Presents: The Engine Behind Popular Demand, Thundercup". Infinite Magazine.
- ^ Kevin Mordukhayev. "Meet Thundercup: The Girl Bossing Around the Boys of Streetwear". The Dishh. Retrieved February 10, 2017.
- ^ a b Jocelyn Vega. "Meet The Industry: Monica Lin aka Thundercup". Meet The Industry.
- ^ Nadeska Alexis (January 10, 2012). "Photos: Lil Wayne's Trukfit Skateboard Clothing Line". MTV News. Archived from the original on April 8, 2016.
- ^ Steven Horowitz (January 9, 2012). "Lil Wayne Unveils Skateboard-Inspired Clothing Line "Trukfit"". HipHopDX.
- ^ Teofilo Killip (January 9, 2012). "More Looks Into Lil Wayne's Skateboarding-Inspired Trukfit Clothing Line". Complex Magazine.
- ^ Jenn Harris (December 3, 2013). "Wear your love for Roscoe's House of Chicken and Waffles on a T-shirt". Los Angeles Times.
- ^ Farley Elliott (December 6, 2013). "Roscoe's Chicken & Waffles: Dinner, Hats AND T-Shirts". Los Angeles Times.
- ^ Wall-Doe (October 4, 2013). "Check out the Popular Demand X Def Jam Collaboration Hoodie". The Source.
- ^ Dan Hyman (November 12, 2015). "Ty Dolla $ign Honestly Could Not Be More Hyped About His New Album". GQ Magazine.
- ^ Paul Meara (November 13, 2015). "Ty Dolla $ign Delivers Free TC With Model Behavior". BET.
- ^ a b c Chan, Goldie. "How Relationships Make An Electrifying Personal Brand". Forbes. Retrieved December 5, 2020.
- ^ THEMIXSHOW (October 10, 2015). "LIL DICKY x THE PLUG". Retrieved June 19, 2017 – via YouTube.
- ^ "The Grammys: Who Will Win Best Rap Album?". The Recording Academy. February 2, 2017.
- ^ "Who Should Win GRAMMY For Best Rap Album?". HipHopDX. February 4, 2017.
- ^ Smith, Dev T. (September 15, 2017). "Monica Lin, turning social influence to business ownership". REVOLT. Retrieved December 5, 2020.