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A Moster, or motion poster, is a high resolution animation of an original film poster authorized by the movie's film studio. The concept was developed[1] and the term coined by GeekNation.com.[2][3]
A Moster was designed for Hard Candy, and released on GeekNation.com. It was created by Happy Trails Animation's Andy Collen and is designed to tease moviegoers into watching the film.[4] It is based on the movie's poster, featuring Elliot Page's character, Hayley Stark, bouncing on a trap. It was commissioned by Hard Candy's studio, Lionsgate.
Mosters for Jaws, Planet Terror, Hanna, Saw IV and Angels & Demons were released later the same day on the site.[5]
Most Mosters have a resolution of 640 x 426 pixels. However, in some cases it may have a larger resolution of 1920 x 1280. Some of the animated posters also feature Easter eggs specific to the movie.[citation needed]
Mosters also must partly or fully use elements of the original movie poster it is based on and can only take place within the poster, it cannot use live action from the movie, must be under 20 seconds and must end with the same still image of the original poster.[6] They are also designed to give moviegoers a teaser with regards to the movie[4]
Other movies that have used motion movie posters as part of their marketing campaigns include the 2010 remake A Nightmare on Elm Street, [7] Martha Marcy May Marlene,[8] Now You See Me,[9] The Wolverine,[10] the 2013 remake of Carrie,[11] and for the TV series American Horror Story.[12]
References
edit- ^ "Mosters". 1701news.com. Retrieved December 4, 2013.
- ^ "GEEKNATION'S MOSTERS BRING A NEW KIND OF MOTION TO YOUR MOVIE POSTER". Icons of Fright. Retrieved October 15, 2013.
- ^ a b "DIGITAL MEDIA MOSTERS ARE HERE!". Happy Trails Animation. Retrieved September 29, 2013.
- ^ "Check Out These Horror Motion Posters From GeekNation". FearNET. Retrieved September 29, 2013.
- ^ "GeekNation's Guidelines For Mosters". GeekNation.com. Retrieved September 30, 2013.
- ^ "A NIGHTMARE ON ELM STREET MOTION POSTER (2010)". Trailer Addict. Retrieved August 12, 2016.
- ^ "Martha Marcy May Marlene Motion Poster". Internet Movie Poster Awards. Retrieved August 12, 2016.
- ^ Rosen, Christopher (May 3, 2013). "'Now You See Me' Motion Poster: Get Dizzy With New Look At Heist Thriller (PHOTO)". The Huffington Post. Retrieved October 15, 2013.
- ^ "Flashy New Motion Poster Wants You to Keep Calm and 'Carrie' On". FirstShowing.Net. Retrieved October 15, 2013.
- ^ "'AMERICAN HORROR STORY: COVEN' RELEASES MOST UNCOMFORTABLE TEASERS AND MOTION POSTERS YET?". Screen Crush. Retrieved October 15, 2013.