Mudlark was a Sheffield-based production company launched in 2010 that developed Chromaroma, a game that used players’ Oyster cards and Barclays Cycle Hire accounts.
Type of site | Company |
|---|---|
| Available in | English |
| Owner | Toby Barnes |
| Key people | Charles Hunter, Toby Barnes, Matt Watkins |
| Industry | Tech & Arts |
| Registration | Required |
| Launched | November 30, 2010 |
| Current status | Shut |
Points were awarded depending on the stations and journeys users complete on the London Underground and London Buses, as well as using ‘Boris bikes’.[1] It was described by its creators, Mudlark, as “location-based top trumps”, and encouraged competition through leaderboards.[2]
The game was launched to the public on 30 November 2010, when snow closed Gatwick Airport and caused severe delays on London's tube network.[3] It was funded by Channel 4's 4ip Digital Investment fund.
Mudlark was also noted for developing, writing and performing Such Tweet Sorrow with the Royal Shakespeare Company.
References
edit- ^ Prigg, Mark (2010-11-15). "Play as you commute". Evening Standard. Archived from the original on 2010-11-19. Retrieved 2010-12-04.
- ^ Phillips, A (2010-11-19). "Chromaroma makes commuting one big game". Business Review Europe. Archived from the original on 2010-11-28. Retrieved 2010-12-04.
- ^ Kiss, Jemima (2010-12-04). "Chromaroma and the onward march of gameification". The Guardian. Retrieved 2010-12-04.