Mufti is a men's clothing fashion brand, based in India and founded by Kamal Khushlani in 1998.[1][2] It manufactures shirts, jeans, t-shirts, sweatshirts, sweaters, joggers, blazers and jackets.[3] It is owned and managed by Credo Brands Marketing Limited.[4] It owns 1,400 multi brand outlets and 120 large format stores.[5][6]
| Mufti | |
| Company type | Public |
| Industry | Apparel, footwear, men, fashion, denim |
| Founded | 1998 |
| Founder | Kamal Khushlani |
| Headquarters | Mumbai, India |
Number of locations | 1,400 outlets, 120 stores |
| Products | Clothing, Footwear |
| Brands | Mufti Jeans, Mufti Footwear |
| Website | www |
History
editThe company was started with a ₹10,000 loan from Khushlani's maternal aunt. In 2014, Bennett, Coleman & Co. Ltd. and some of Khushlani's friends owned a 35 per cent stake and Khushlani holds a 65 per cent stake in the company.[7][8][9]
Mufti expanded into the footwear in December 2018.[10] In 2018, the brand announced it will be expanding its product portfolio by focusing on athleisure clothing and accessories.[11][needs update] In July 2018, Mufti signed Kartik Aaryan as a brand ambassador.[12][13]
In February 2019, Mufti was recognized as a "Retailer of the Year" award at Global Awards for Retail Excellence organised by ET Now and Asia Retail Congress[14] and won CMAI's Brand of the Year Award in 2015.[15]
Awards
edit| Year | Award(s) | Awarding organisation | Result | Ref. |
|---|---|---|---|---|
| 2012 | Retail Icon of India | Asia Retail Congress | Won | [16] |
| 2015 | Brand of the Year in Men's Casual Wear at APEX awards | Clothing Manufacturers Association of India | Won | [15] |
| 2019 | Customer Loyalty Initiative of the Year Award | Indian Retail Awards | Won | [17] |
| 2019 | Retailer of the Year | ET Now, Asia Retail Congress, Global Brand Excellence Awards | Won | [14] |
References
edit- ^ Sachdeva, Sujata (11 March 2014). "With 15 percent growth Mufti plans an accessory line". Fashionunited.in.
- ^ "Mufti to launch women's jeans, plans IPO". Fashionunited.in. 16 February 2010.
- ^ Law, Abhishek (8 November 2018). "Denim and casual-wear brand Mufti plans to ramp up its product portfolio". Thehindubusinessline.com.
- ^ Chaudhary, Deepti; Agarwal, Sapna (5 May 2014). "Carlyle to invest up to '250 crore in Mufti". Livemint.com.
- ^ Sinha, Partha; Kurian, Boby (26 May 2017). "Valued at Rs 750 crore - ChrysCapital set to buy Mufti in Rs 500 crore deal". Economictimes.indiatimes.com.
- ^ "Mufti's Goals: To be a global brand with Indian roots". fashionunited.in. 23 May 2012.
- ^ Chaudhary, Deepti; Agarwal, Sapna (12 October 2013). "Investors in Credo Brands in talks with firms as they seek exit". livemint.com.
- ^ Balakrishnan, Reghu (26 May 2017). "ChrysCapital close to buying Mufti denims brand for Rs460-500 crore". Livemint.com.
- ^ Roy, Debjyoti (26 September 2016). "Mufti brand's promoter eyes stake sale, hires I-banker". Vccircle.com.
- ^ "Mufti to expand footwear retail to 500 stores". Exchange4media.com. 10 December 2018.
- ^ Law, Abhishek (8 November 2018). "Denim and casual-wear brand Mufti plans to ramp up its product portfolio". The Hindu Business Line. Retrieved 6 February 2020.
- ^ "Kartik Aaryan becomes brand ambassador of 'Mufti'". uniindia.com. 7 April 2018.
- ^ "Kartik Aaryan unveiled MUFTI's Autumn Winter '18 Collection". Adgully.com. 10 January 2018.
- ^ a b "MUFTI bags 'Retailer of the Year' award at Global Awards for Retail Excellence". Indiantelevision.com. 15 February 2019.
- ^ a b "CMAI's Apex Awards 2015 for Indian apparel industry announced". Apparelresources.com. 11 April 2015.
- ^ "Alternative clothing". Mostadmiredasia.com. Retrieved 7 March 2019.
- ^ "Mufti bags Customer Loyalty Initiative award". Mediainfoline.com. 16 May 2019.