Multiply Group PJSC is an Abu Dhabi–based tech-focused holding company. It was listed on Abu Dhabi Securities Exchange (ADX) Main Market on December 5, 2021.
 | |
| Company type | Investment Holding Company |
|---|---|
| Industry | Tech-focused Holding Company |
| Founded | Abu Dhabi, UAE 2003 |
| Headquarters | Abu Dhabi , UAE |
Key people | André Sayegh (Chairman), Samia Bouazza (Board Member, CEO & Managing Director); Naveed Khan (Group Finance Director);Kevin Mark Raistrick (Chief Operating Officer) |
| Divisions | Investments |
| Website | www |
History
editThe Company started out as Multiply Marketing Consultancy LLC, established in the year 2003 with its current CEO and three other employees.
In 2019, the Company initiated investments and global partnerships in tech-focused companies. In 2020, International Holding Company (IHC) acquired Multiply Marketing Consultancy.
In 2021, the Company merged its operations with Viola Communications and transformed into Multiply Group, an Abu Dhabi–based tech-focused holding company.[3]
On December 5, 2021, Multiply Group started trading on the Abu Dhabi Securities Exchange (ADX) main market.[4][5][1]
The Group carried out a series of acquisitions during 2021 including the full acquisition of Pal Cooling Holding, an increase in ownership of Viola Communication to 100 per cent and the acquisition of significant stakes in Emirates Driving Company and Omorfia Group which includes Tips & Toes, Bedashing Beauty Lounge, Jazz Lounge Spa and Creative Beauty Source, and US-based digital marketing firm Firefly.[6][7]
The company's invested AED 275 million and AED 92 million respectively in visual content firm Getty Images and Rihanna’s Savage X Fenty and AED 367 million in DEWA's initial public offering. The holding company held a total of $3.2 billion (AED 11.6 billion) in assets under management (AUM) as of December 31, 2021.[8][9]
Major shareholders of Multiply Group include International Holding Company (IHC) which was ranked second among the top 10 most valuable listed companies in UAE by Forbes Middle East.[10][1][2]
The Group's investments span across 5 industries: media and communications, utilities, ventures, wellness and beauty, and the digital economy.[11][5][4]
Mergers and acquisitions
editStarting in 2016, the company acquired 50% stake of its largest local competitor Viola Communications. In 2021, Multiply Group acquired 100% stake in PAL Cooling Holding, 51% of Omorfia Group which comprises companies such as Bedashing Beauty Lounge and Tips & Toes, 48% stake in Emirates Driving Company (EDC). Multiply Group also invested $15 million in US rideshare advertising company Firefly, $75 million in visual content firm Getty Images, and $25 million in Savage X Fenty, Rihanna's direct-to-consumer e-commerce fashion business.[12][10][13][14][15][16][17]
References
edit- ^ a b c "Abu Dhabi IHC's Multiply Group invests $14.9mln in US start-up Firefly". www.zawya.com.
- ^ a b Elbahrawy, Farah (6 December 2021). "IHC Unit Gets $13.1 Billion of Bids in Direct Listing". Bloomberg.
- ^ "Multiply Group acquires UAE marketing and communications firm Viola Communications". multiply.ae. 17 October 2021. Retrieved 2023-12-19.
- ^ a b "Abu Dhabi's Multiply invests again in US taxi advertising platform". Arabian Business. 26 September 2021.
- ^ a b "Abu Dhabi's IHC acquires 51% of Bin Suhail Group to form beauty JV". Reuters. October 11, 2021.
- ^ "UAE Firm Sitting on Millions Eyes Bargains in 'Buyer's Market'". Bloomberg.com. 11 February 2022.
- ^ "IHC subsidiary Multiply to list directly on Abu Dhabi's main market". Reuters. 29 November 2021.
- ^ "Multiply Group to invest Dh 367 million in Dewa IPO". Khaleej Times. 25 March 2022.
- ^ "Dewa IPO: Multiply Group to invest $100m". The National. 25 March 2022.
- ^ a b "Abu Dhabi based Multiply Marketing acquires stake in digital media platform Firefly". Gulf News. 9 May 2021.
- ^ "Abu Dhabi's IHC plans IPO for tech-focused subsidiary Multiply this year". The National. October 15, 2021.
- ^ "Abu Dhabi's IHC signs agreement to create beauty sector joint venture in the UAE". The National. October 12, 2021.
- ^ "IHC surpasses expectations as profit more than triples in first 9 months of 2021". The National. November 5, 2021.
- ^ Mansoor, Zainab (December 5, 2021). "IHC's Multiply Group starts trading on Abu Dhabi Securities Exchange".
- ^ "Abu Dhabi's Multiply Group invests $25m in Rihanna's fashion brand". The National. January 27, 2022.
- ^ "Multiply Group's 2021 profit soars on higher revenue". The National. February 11, 2022.
- ^ "Abu Dhabi's Multiply Group posts $61.3mln net profit". www.zawya.com.