Mustapha El Fekkak (born 1986), also known as Mustapha Swinga, is a Moroccan YouTuber and businessman, mostly known for his program "Aji Tfham" which means "come to understand" or "let's figure this out" if we used the direct translation. As well as this, the show is in Moroccan Darija. In 2014, he won the prize of "Person of the Year" in the 7th edition of Maroc Web Awards, Creativity category.[1][2]
Mustapha El Fekkak | |
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| Born | 1986 (age 37–38) |
| Nationality | Moroccan |
| Occupation(s) | Youtuber, Businessman |
| Years active | 13 |
| Known for | Aji Tfham |
Life
editMustapha Swinga was born in Imintanoute, Morocco, in 1986. When he was young, his family moved to Casablanca. He received a degree as an IT technician and worked in the field for a year and a half with a measly monthly salary (around 2000 MAD, equivalent to about 200 Euro), then quit his job to study at the Moroccan National Circus Institute Shemsy in Salé, and graduated after three years as a circus performer and stage director.[1][3]
He did video montage and assistance for another Moroccan Youtuber in 2011, before he decided to start his own channel Aji-Tfham in 2015, which quickly grew into fame and success within Morocco, reaching more than 31 million views and 974,000 subscribers to-date. His personal channel @Mustaphaswingaofficiel reached 728,000 subscribers, and 27.8 million views to-date.
He then co-founded the company ArtCoustic which provides animations for customers, such as banks and companies, as well as consultation in matters of communication.[4]
Work
editOn Aji-Tfham, Mustapha Swinga tackled many important topics, from different areas such as politics, law, economics, and science, simplifying them for the Moroccan public in the commonly spoken Moroccan Darija, with professional animation. Some of these topics include the history of ISIS, Bitcoin and Cryptocurrencies, VAT, oil prices and COVID-19, as well as some topics of national concern such as the Moroccan elections, institutions and new legislations.[4][5]
On 4 November 2022, he released a video resulted from a collaboration with Moroccan historian Nabil Mouline, about Moroccan-Algerian relations and the History of Morocco. The video was livestreamed to an audience at the historical site of Chellah, Rabat. On YouTube, the video was a great success, reaching 2,1 million views. It's expected to be the first in a series of videos.[6]
References
edit- ^ a b "Mustapha Swinga, from the circus to influencing public opinion" (in Arabic).
- ^ "Morocco Web Awards, 2014 Edition" (in French). 1 February 2014.
- ^ "The story of Mustapha El Fekkak" (in Arabic).
- ^ a b "Lioumness Magazine, Communication et médiation en temps de crise" (in French). 25 June 2020. Retrieved 7 January 2021.
- ^ "El Fekkak... knowledge for everyone" (in Arabic). 13 January 2020.
- ^ "«Aji Tfham» : l'Histoire du Maroc racontée en web-série". Le Matin. 2022-11-07. Retrieved 2023-08-22.