Senator Gil J. Puyat Avenue, also known simply as Gil Puyat Avenue and by its former official name Buendia Avenue, is a major arterial thoroughfare which runs east–west through Makati and Pasay in western Metro Manila, Philippines. It is one of the busiest avenues in Metro Manila, linking the Makati Central Business District with the rest of the metropolis.


Gil Puyat Avenue
Buendia Avenue
Gil Puyat (Buendia) Avenue, Pasay, Jul 2024.jpg
The avenue in 2024
Route information
Maintained by the Department of Public Works and Highways
Length5.4 km (3.4 mi)
Component
highways
  • N190 from Roxas Boulevard to EDSA
Major junctions
West endJose W. Diokno Boulevard / Atang Dela Rama Street / Zoilo Hilario Street in Pasay
Major intersections
East end AH 26 (N1) (Epifanio de los Santos Avenue) in Makati
Location
CountryPhilippines
Major citiesMakati and Pasay
Highway system
  • Roads in the Philippines

The entire route currently forms part of National Route 190 (N190) of the Philippine highway network. Part of the avenue from Roxas Boulevard to EDSA was previously designated as a component of Circumferential Road 3 of the Metro Manila Arterial Road System.[1]

Etymology

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Since 1982, this 4-to-12-lane divided avenue is named after Gil J. Puyat, a Filipino senator who served from 1951 to 1972.[2] It was originally named Buendia Avenue after Nicolas Buendia, a Katipunero and politician from Bulacan.[3] Additionally, Buendia is a Spanish surname from an interjection of the phrase buenos días, meaning "good morning".

Alternate names

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According to the Department of Public Works and Highways, the avenue's extension from Roxas Boulevard to Jose W. Diokno Boulevard in Pasay also has alternative names that vary per segment. Its segment from Roxas Boulevard to the zipper lane of Magdalena Jalandoni Street is alternatively known as Spine Road, while its segment from thereon to Atang Dela Rama Street is alternatively known as Manila Film Center Main Road, after the Manila Film Center. Both are designated as national tertiary roads.[4]

"Gil Tulog" publicity stunt

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In July 2024, several street signs along the avenue in Makati were replaced with signs saying "Gil Tulog Ave. (formerly Gil Puyat)" as part of a publicity stunt by Wellspring, a melatonin brand, in collaboration with Gigil Advertising Agency.[5][6][7] The name was a pun on the Filipino words tulog (sleep) and puyat (lack of sleep). On July 26, however, Makati mayor Abby Binay ordered the removal of these signs, citing that city officials had approved the stunt without her knowledge, stating that the request would have been rejected had it reached her office. The stunt was also criticized by Gil Puyat's family, who called it a "disrespect" to their family name and filed charges against Gigil with the Ad Standards Council.[8][9] Both Wellspring and Gigil later issued separate apologies to the Puyat family, with Wellspring also apologizing to Binay.[10][11]

Route description

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Gil Puyat Avenue eastbound towards Osmeña Highway in Makati

The avenue begins at an unsignaled intersection with Jose W. Diokno Boulevard and Atang Dela Rama Street, continuing from Zoilo Hilario Street in Bay City, Pasay. It then intersects Macapagal Boulevard, Magdalena Jalandoni Street, Roxas Boulevard, F.B. Harrison, Leveriza, Donada, and A. Luna Streets.[12] West of its intersection with Taft Avenue, several bus terminals, including JAC Liner and DLTB Co, are located along the avenue.

It enters the city of Makati after crossing the Estero de Tripa de Gallina. It narrows as a four-lane road from Edison Street to Osmeña Highway. After its intersection with Osmeña Highway, it becomes divided by a center island once again for the rest of its route as it traverses the Makati Central Business District. Past Ayala Avenue, it enters Bel-Air, where several office buildings were located along the avenue, including Petron Megaplaza and Pacific Star Building, which used to be the tallest buildings from 1989 to 1992 and 1998 to 2000, respectively. It then intersects some of the CBD's streets, Nicanor Garcia Street, Makati Avenue, Paseo de Roxas, and the Urdaneta Avenue, which provides access into the gated Urdaneta Village, before meeting Kalayaan Flyover and its eastern terminus at Epifanio de los Santos Avenue (EDSA). The avenue extends into the gated Forbes Park in Makati as Buendia Avenue Extension.

It is also part of a clearway scheme from Roxas Boulevard in Pasay to Edison Street in Makati. The Pasay streets of Leveriza, F.B. Harrison, Donada/A. Luna, Taft Avenue, Sandejas/Fernando, Dominga/P. Burgos, Tramo Street, and Emilia Street are not allowed to cross the avenue; instead, motorists can use the U-turn slots 100 meters (330 ft) away to reach their destinations. It is not allowed to turn left between Edison and Malugay Streets. Instead, motorists have to use side streets to reach their destinations.[13]

History

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Based on a 1946 map of Pasay, the avenue traces its origin as a short street named Calle Buendia, stretching between Calle P. Burgos (its portion north of the avenue is now Dominga Street) and Calle Luna (now Donada Street) in Pasay.[14] It was extended westward to the Manila Bay shoreline, occupying the former Calle Ochoa in Pasay and eastward to the former Nielson Field in Makati.[15] Subsequently, it was extended to the present-day Bay City reclamation to the west and EDSA to the east, following the development of the Makati Central Business District.[12][16] On November 14, 1982, Buendia Avenue was officially renamed to Senator Gil J. Puyat Avenue by virtue of Batas Pambansa Bilang 312.[2]

Landmarks

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JAC Liner Bus Terminal, Pasay
 
Industry and Investments Building in Makati, which houses the headquarters of the Board of Investments

Gil Puyat Avenue travels between the neighborhoods of Leveriza, San Jose, San Isidro, and Santa Clara in Pasay and barangays Palanan, San Isidro, San Antonio, Pio del Pilar, San Lorenzo, Bel-Air, and Urdaneta in Makati. It is the site of some of the tallest buildings in Metro Manila, such as RCBC Plaza on the junction with Ayala Avenue and Petron Megaplaza, the country's tallest building from 1998 to 2000. It also hosts the Pacific Star Building, Grand Soho Makati, The World Centre, One Central Makati, Exportbank Plaza, as well as the New Makati Central Fire Station[17] and headquarters of the Department of Trade and Industry, Department of Tourism, and Philippine Board of Investments.[citation needed]. Landbank of the Philippines was also formerly headquartered along this avenue before the construction of its new building in Malate District, City of Manila.

The stretch of Gil Puyat between Makati Avenue and Paseo de Roxas hosts the headquarters of the Metropolitan Bank and Trust Company (under demolition) and the Development Bank of the Philippines on Roxas Triangle. Several educational institutions are also located on the avenue, such as Pasay City Academy, Andres Bonifacio Elementary School, and the Makati campuses of Far Eastern University, Centro Escolar University, and iAcademy; Mapúa University used to have its Makati campus along the avenue. The avenue's other notable landmarks in Makati are the Makati Central Post Office, One Pacific Place, Burgundy Tower, West of Ayala Tower, Teleperformance Center, and SM Cyber Makati. The avenue is also the location of government offices such as the Central Offices of the Philippines' Department of Tourism, Philippine Guarantee Corporation, Metro Manila offices of the National Police Commission, and the Bureau of Internal Revenue's district offices serving Pasay, Makati, and southern National Capital Region, respectively.[18]

Gil Puyat Avenue in Pasay is the site of Networld Hotel Spa and Casino, World Trade Center Manila, and the CCP Open Grounds. The intersection with Taft Avenue is the location of several provincial bus terminals, including DLTBCo, JAM Liner, JAC Liner, and LLi (formerly Green Star Express).

Transportation

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Buendia PNR Station at the junction with Osmeña Highway in Makati

Gil Puyat Avenue is a major stop on three lines of the Metro Manila Transit System.

Green Frog Transport Corp. operates hybrid buses serving the route between Gil Puyat and Kalayaan Avenue and the bus transit between Parañaque Integrated Terminal Exchange and Bonifacio Global City.[19][20] Provincial buses with terminals along the avenue's section in Pasay, as well as regular and air-conditioned jeepneys, also serve the route.

Intersections and junctions

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Intersection of Gil Puyat Avenue and Dian Street

Here is a list of junctions and distances according to the Department of Public Works and Highways. Rizal Park in Manila is designated as kilometer zero

ProvinceCity/Municipalitykm[21]miDestinationsNotes
PasayJose W. Diokno Boulevard / Atang Dela Rama StreetWestern terminus. Continues west as Zoilo Hilario Street.
Macapagal Boulevard / Magdalena Jalandoni StreetTraffic light intersection
3.2862.042  AH 26 (N120) (Roxas Boulevard)
R-1
Former traffic light intersection. N190 segment of Gil Puyat Avenue start here.
F.B. Harrison StreetAccess from opposite directions via U-turn slot, former traffic light intersection.
Leveriza StreetAccess from opposite directions via u-turn slot, former traffic light intersection.
Donada Street / A. Luna StreetAccess from opposite directions via u-turn slot; no entry to Donada Street.
  N170 (Taft Avenue)
R-2
Traffic light intersection beneath Gil Puyat station; no left turn allowed from Gil Puyat westbound.
Sandejas Street / F. Fernando StreetWestbound entrance and eastbound exit. Access to opposite directions via u-turn slot.
Dominga Street / P. Burgos StreetEastbound entrance and westbound entrance and exit. Access to opposite directions via u-turn slot.
Tramo StreetU-turn slot and unsignaled intersection. No left turn allowed from Gil Puyat westbound.
Emilia StreetWestbound entrance.
MakatiPasay boundary4.7242.935Tripa de Gallina Bridge
MakatiMarconi StreetWestbound access only.
Edison StreetEastbound exit. Alternative route to Skyway (southbound).
Bautista StreetTraffic light intersection.
Dian StreetTraffic light intersection.
Filmore Street / Batangas StreetTraffic light intersection.
  N145 (Osmeña Highway)
R-3
Traffic light intersection. Also provides access to Skyway. No left turn allowed from both directions.
Mayapis Street / Medina StreetWestbound exit and eastbound entrance. No access from opposite directions.
Washington StreetEastbound entrance and exit. Provides access into Barangay Pio del Pilar.
Chino Roces Avenue
(Pasong Tamo)
Traffic light intersection.
Tindalo Street / Urban AvenueEastbound exit and westbound entrance and exit. No access from opposite directions.
Ayala AvenueTraffic light intersection.
Zuellig Loop / Geronimo StreetNo access from opposite directions.
Malugay Street / Tordesillas StreetTraffic light intersection. No left turn allowed from eastbound.
Nicanor Garcia Street
(Calle Reposo)
Traffic light intersection.
Buendia Extension Access RoadEastbound entrance and exit only.
Makati AvenueTraffic light intersection.
Paseo de RoxasTraffic light intersection.
Urdaneta AvenueEastbound entrance and exit only; access to Urdaneta Village.
West end of   N191 (Kalayaan Flyover)
Zodiac StreetWestbound entrance and exit only.
  AH 26 (N1) (EDSA) – Baclaran
C-4
Eastern terminus. Eastern terminus of N190. Continues eastward into Forbes Park North village as Buendia Avenue Extension.
1.000 mi = 1.609 km; 1.000 km = 0.621 mi

References

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  1. ^ "Latest alignment of all radial and circumferential roads in Metro Manila". Freedom of Information Philippines. Department of Public Works and Highways. Retrieved April 3, 2024.
  2. ^ a b Batas Pambansa Blg. 312 (November 14, 1982), An Act Changing the Name of Buendia Avenue in the Municipality of Makati and Pasay City, Both in Metro Manila, to Senator Gil J. Puyat Avenue, retrieved May 2, 2021
  3. ^ "Nicolas Buendia (1916-1919)". Bulacan, Philippines.
  4. ^ "Road and Bridge Inventory". Department of Public Works and Highways. Retrieved May 31, 2023.
  5. ^ Sarne, Vernon (July 25, 2024). "Did Makati just change Gil Puyat to Gil Tulog Avenue?". VISOR.PH. Retrieved July 25, 2024.
  6. ^ Adriatico, Abigail (July 26, 2024). "Melatonin brand under fire after marketing stunt changes Gil Puyat Ave. sign to Gil Tulog Ave". Manila Standard. Retrieved July 26, 2024.
  7. ^ De Leon, Richard (July 25, 2024). "Di na puyat! Gil Puyat Ave. sa Makati, 'Gil Tulog' na?" (in Filipino). Balita. Retrieved July 25, 2024.
  8. ^ Ku, Russell (July 26, 2024). "'Violated': Puyat family says 'Gil Tulog' signs for marketing stunt crossed the line". Rappler. Retrieved July 26, 2024.
  9. ^ Pascual, Jekki (July 26, 2024). "Gil Puyat family files complaint vs ad agency in viral 'Gil Tulog' campaign". ABS-CBN News. Retrieved July 27, 2024.
  10. ^ "Wellspring, nag-sorry sa 'Gil Tulog' campaign; ad agency sa likod nito, inireklamo ng pamilya Puyat". GMA Integrated News (in Filipino). July 26, 2024. Retrieved August 3, 2024.
  11. ^ Cabuenas, Jon Viktor (July 30, 2024). "Gigil ad agency apologizes to Puyat family for 'Gil Tulog' campaign". GMA Integrated News. Retrieved August 3, 2024.
  12. ^ a b Republic Act No. 9468 (May 15, 2007), An Act Renaming Bay Boulevard Located in Pasay City, Extending Up to Parañaque City, as Jose W. Diokno Boulevard, retrieved June 10, 2023
  13. ^ Dizon, Nikko (January 15, 2004). "MMDA schemes, Makati don't mix". Philippine Daily Inquirer.
  14. ^ Buenaventura, Fidel (1946). "Municipality of Pasay" (Map). Municipality of Pasay. 1:8000. National Library of the Philippines. NLP00CG0000000204. Retrieved May 25, 2024.
  15. ^ Manila, Philippines map (Map). American Red Cross Service Bureau. August 1945. Retrieved May 25, 2024.
  16. ^ Map : Makati, Philippines 1968, Map of municipality of Makati, Province of Rizal, Philippines (Map). 1:10000. Antique Vintage Reproduction. 1968. Retrieved December 31, 2021.
  17. ^ Mednoza, John Eric (July 1, 2024). "Makati unveils new police, fire station in San Antonio village". INQUIRER.net. Retrieved July 10, 2024.
  18. ^ "Regional/District Offices". Bureau of Internal Revenue. Retrieved June 13, 2023.
  19. ^ Gonzales, Iris (May 13, 2013). "Hybrid buses ply Makati's streets". Philippine Star. Retrieved October 12, 2013.
  20. ^ "Resolution No. 99 Series of 2020" (PDF). Land Transportation Franchising and Regulatory Board. May 27, 2020. Retrieved November 18, 2020.
  21. ^ "South Manila". DPWH Road Atlas. Department of Public Works and Highways. Archived from the original on December 22, 2015. Retrieved October 1, 2016.

14°33′31″N 121°0′35″E / 14.55861°N 121.00972°E / 14.55861; 121.00972