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NEOM Wellbeing is a British wellness and natural beauty company founded in London by Nicola Elliott and Oliver Mennell whom the brand was named after.[1] The company has offices in Harrogate and London, England.[2][3][4]
| Company type | Private |
|---|---|
| Industry | Retail |
| Founded | 2005 |
| Founders | Nicola Elliott Oliver Mennell |
Key people | Isabel Malbois (CEO) |
| Website | neomwellbeing |
History
editNEOM Wellbeing was founded as NEOM Organics in 2005 by family friends Nicola Elliott, a journalist who worked for Glamour magazine, and Oliver Mennell, a private equity analyst.[5][6][7] Elliott's interest in wellness and natural products led her to train in aromatherapy alongside her media career.[8] She later shifted her focus entirely to the wellness sector and formed a partnership with Mennell, who was working as a private equity analyst at the time.[8] The name "NEOM" originates from a combination of the initials of the founders' names.[3][9] Since its founding, it has received B Corp certification.[10]
In 2011, NEOM received investment from Michael Warshaw, who had previously built and sold Molton Brown.[2]
In 2015, NEOM opened its first high street retail store in Wimbledon Village.[4]
In 2016, NEOM opened its second retail store in Leeds.[11]
In 2017, Piper, a private equity investment firm, invested in NEOM.[12][13] Two years later, in 2019, NEOM opened its store on Guildford High Street.[14] In October 2020, NEOM opened its fifth Wellbeing Hub in a new retail space adjacent to Liverpool Street Station in London.[15]
References
edit- ^ Prevett, Hannah (October 20, 2023). "Why mutual respect is the key to succeeding a founder". The Times.
- ^ a b Prevett, Hannah (November 26, 2021). "Mariah Carey stressed me out. So I went into wellness, says Neom boss". The Times.
- ^ a b "How This Luxe Wellbeing Brand Is Leading The Clean Beauty Revolution". Grazia.
- ^ a b Clarke, Anna (February 2, 2020). "How to create a million-pound beauty business from your bedroom". The Telegraph – via The Daily Telegraph.
- ^ Street, Chloe (August 21, 2019). "A Day Well Spent With... Nicola Elliott, founder of Neom Organics". Evening Standard.
- ^ Frost, Maisha (January 10, 2022). "Wellbeing market success sets NEOM up for expansion in US and China". Express.co.uk.
- ^ Gibbs, Alexandra (July 17, 2018). "Neom Organics founder: Find a business partner with different skill sets to you". CNBC.
- ^ a b Johnson, Jamie (March 13, 2018). "Nicola Elliott: 'Women in business have to make some big sacrifices'". The Telegraph – via The Daily Telegraph.
- ^ "The CEO planning for global expansion one nose at a time". Yorkshire Post.
- ^ Suqi, Rima (August 2, 2024). "A beloved French bistro returns, Neom opens on Bleecker Street, more NYC events". New York Post.
- ^ "Lifestyle brands to open first Leeds shops". Insider Media.
- ^ Evans, Peter (December 24, 2017). "Piper bets on beauty firm Neom". The Times.
- ^ "Wellbeing brand Neom Organics secures investment for retail and product plans". Cosmetics Business.
- ^ "Guildford Dragon NEWS".
- ^ "Harrogate well-being brand scents growth as online sales soar".