NICI AG

NICI or NICI GmbH is the name of a German toy factory based in Altenkunstadt in the north Bavarian region of Upper Franconia. The company was founded in 1986, and produces plush toys, stationery, figurines, greeting cards, pillows, water bottles, magnets, and other merchandise. Lots of their products are collectibles for children, with series of matching plush characters and school accessories. NICI produced Goleo, the mascot of the 2006 FIFA World Cup.

The company filed for bankruptcy in May 2006.^[1] In December of that year the firm was taken over by a fund controlled by the Strategic Value Partners Group.^[2] The company changed its legal base back from Aktiengesellschaft to Gesellschaft mit beschränkter Haftung.

Operations

Main building in Altenkunstadt, Bavaria

NICI has approximately 400 employees. It operates 30 gift shops in Germany and six gift shops in Asia. It maintains distribution partners in over 50 countries.^[2]

Created characters

NICI booth at the 2016 International Toy Fair, Nuremberg

Ayumi Be You
Woody Wulf
Meerkat
Four all toothies: Arthur Rat, Timothy the hamster, Thelma Squirrel and Theo Beaver
Jolly Mah sheep & Jolly Wolf
Verano Caliente parrots & toucan
Jack & Jill Huskies
Unicorns of Magical Forest
Snow Rabbit & Reindeer
Camel & Ant
Calvin the Skunk
Polar Bear & Winter Bear
Frog & Turtle
Sam the Eagle
Creatures of the Jungle, such as tiger, giraffe, leopard, crocodile, etc.
Edward the Horse & his Landlord farm friends
Devil & Angel
Random everyday animals such as dogs, cats and bears
Max the Elephant & Milly the Mouse
Simsalabeans for Halloween
The Love Dog
Mona & Lou the loving monkeys
Mini Little Wingel angels
Spunky and sassy cats
A perky fox
Seafriends
Magic meadow fairies dressed up as bugs
Seal
Valentine monkeys
Valentino & Valentina the Love Bears
Paula Duck
Wild Pete Piglet
Bud Badger
Silvio Raven
Lillebi (created by Steinbeck)
NICI Wonderland
Monsters

References

^ "Business | World Cup mascot firm goes bust". BBC News. 2006-05-17. Retrieved 2009-09-09.
^ ^a ^b "Strategic Value Partners Taking Over NICI (press release)". PR Newswire. 1 December 2006. Retrieved 8 February 2017.

External links

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[1] "Business | World Cup mascot firm goes bust". BBC News. 2006-05-17. Retrieved 2009-09-09.

[group-2] "Strategic Value Partners Taking Over NICI (press release)". PR Newswire. 1 December 2006. Retrieved 8 February 2017.

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