The Naara Aaba Wine Company is an Indian private company located in Hong Village, Ziro, in the state of Arunachal Pradesh. It is renowned for producing the country's first organic kiwi wine. The company was established in October 2017 by Tage Rita, an entrepreneur from Arunachal Pradesh, who named it after her late father-in-law.[1][2]
| Formation | October 2017 |
|---|---|
| Type | Private |
| Legal status | Active |
| Purpose | Production and distribution of organic kiwi wine |
| Headquarters | Ziro, Arunachal Pradesh, India |
| Location |
|
Region | India |
| Services | Wine production |
Official language | English |
| Website | www.naaraaaba.com |
History
editNaara Aaba Wine Company was founded in 2017 by Tage Rita, an agricultural engineer by training, who decided to venture into winemaking.[3] The winery is situated in the Apatani-inhabited Hong Village, which is known for its large-scale kiwi fruit production. The company uses locally grown, organic kiwis to produce its wine, ensuring that the product is chemical-free and sustainable.[4][5][6]
Production
editThe production process at Naara Aaba involves using advanced winemaking techniques with machinery imported from various parts of the world.[7][8][9] The kiwis are harvested, fermented, and processed to create a unique and high-quality wine. The production has significantly boosted the local economy by providing livelihoods to many farmers in the region.[10]
Distribution
editDespite its high quality, Naara Aaba wine faces distribution challenges due to the remote location of Arunachal Pradesh and the poor condition of the roads.[11] Currently, the wine is primarily available in Arunachal Pradesh and Assam, priced at INR 1200 and INR 1500 per bottle respectively.[12]
Recognition
editNaara Aaba wine has gained national recognition and is used as a case study by global universities for its innovative approach to winemaking and its impact on local communities.[13]
See also
editReferences
edit- ^ "Arunachal Pradesh Is Home To India's First Organic Kiwi Wine". homegrown.co.in. Retrieved 2024-06-18.
- ^ "India's First Organic Kiwi Wine Naara Aaba: A Local Innovation". thebetterindia.com. Retrieved 2024-06-18.
- ^ Devi, Toijam Sarika; Sarmah, Bijoylaxmi; Dewangan, K. N.; Phookan, Neeraj Kumar (August 2021). "In Search of a Blue Ocean in the Indian Wine Industry". South Asian Journal of Business and Management Cases. 10 (2): 218–230. doi:10.1177/22779779211028550. ISSN 2277-9779.
- ^ "Naara Aaba Winery". byorefresh.com. Retrieved 2024-06-18.
- ^ "Arunachal: 'Naara-Aaba' raises 75 lakh at Shark Tank India". India Today NE. 2023-03-23. Retrieved 2024-06-18.
- ^ Karmakar,DHNS, Sumir. "Kiwi, pears and plum wine bring new hope for Covid-19-battered tourism and farmers in Arunachal Pradesh". Deccan Herald. Retrieved 2024-06-18.
- ^ Karmakar, Rahul (2018-04-24). "From Arunachal, Indian wine in Chinese bottle". The Hindu. ISSN 0971-751X. Retrieved 2024-06-18.
- ^ Lepcha, Irani Sonowal (2020-10-28). "Arunachal's Naara - Aaba winery brings out two new flavours". EastMojo. Retrieved 2024-06-18.
- ^ Uijir, Editor (2021-05-04). "MARKET POTENTIAL OF NARA ABBA PLUMB, PEAR WINE". UIJIR. Retrieved 2024-06-18.
{{cite web}}:|first=has generic name (help) - ^ "Rita's wine Naara Aaba to be used as case study by a global university". arunachalobserver.org. Retrieved 2024-06-18.
- ^ "Arunachal Pradesh's Organic Kiwi Wine "NaaraAaba" Gets Global Recognition". Times Now. 2024-02-22. Retrieved 2024-06-18.
- ^ "Arunachal Pradesh Is Home To India's First Organic Kiwi Wine". homegrown.co.in. Retrieved 2024-06-18.
- ^ "Rita's wine Naara Aaba to be used as case study by a global university". arunachalobserver.org. Retrieved 2024-06-18.