Naked Wines is an online wine retailer, founded by Rowan Gormley which launched in the UK on 1 December 2008.[1][2][3][4]
 | |
| Company type | Retail |
|---|---|
| Industry | Wine |
| Founded | 2008 |
| Founder | Rowan Gormley |
| Headquarters | , |
| Website | www |
History
editIn March 2010, Naked Wines announced a pricing model called Advance Bookings at the London International Wine Fair.[5] The model provided discounted wine when ordered in advance.[6][7][8]
Advance Bookings altered its booking model and renamed it Naked Marketplace in May 2011. Customers can bid on upcoming wines until a minimum volume is met and the wine is subsequently sold.[9]
On 10 April 2015, Naked Wines was acquired by Majestic Wine, and Gormley became group CEO.[10]
In December 2019, The Majestic portion of the business, including stores and branding, was sold to private equity firm Fortress Investment Group. Majestic Wines plc was renamed Naked Wines plc.[11] In effect, the previous shareholders of Majestic became the new shareholders of Naked Wines.
Naked Wines is a publicly listed company.[12] As of 2024, the CEO is Rodrigo Maza.[13]
Business model
editNaked Wines' customers (called Angels) fund independent winemakers worldwide in return for wines at self-described "wholesale prices."[14] However, the Financial Times notes that most wines sold by Naked Wines are not available on the retail market, "making direct price comparisons virtually impossible," and most wines are priced "close to the usual retail price."[15] They currently ship wine throughout the United Kingdom, United States, and Australia.[16]
Customers review their wines and interact with other online customers; reviewers give the wines Likert-scale style scores out of five, a Yes/No to whether they would repurchase the wine, and a textual description. When prospective buyers look at a wine's page, they will see previous customers' reviews, which helps them determine what they want to try.[17]
See also
editReferences
edit- ^ Waller, Martin (29 November 2008). "It is real business, with sales, products and profits, but done in the best possible taste". London: Times Online. Archived from the original on 12 June 2011. Retrieved 4 March 2009.
- ^ "Naked Wines founder follows his nose to simplify trade". The Telegraph. London. 21 April 2009. Retrieved 11 August 2009.
- ^ "WSJ". Retrieved 28 March 2018 – via online.wsj.com.
- ^ Jan Kamps, Haje (13 August 2021). "The Story of Naked Wines". Tech Crunch.
- ^ "Naked Wines rolls out airline-pricing model at Wine Fair". The London International Wine Fair. 2010. Archived from the original on 16 July 2010. Retrieved 14 July 2010.
- ^ "Naked Wines offers customers cut price wine by paying producers upfront". harpers. 2010. Archived from the original on 2 April 2010. Retrieved 14 July 2010.
- ^ "Naked Wines founder Rowan Gormley on his "wine venture capital" business, which funds independent winemakers and cuts out the middleman for consumers". growingbusiness.co.uk. 2010. Archived from the original on 27 December 2010. Retrieved 14 July 2010.
- ^ Hurley, James (15 June 2010). "Wine site's naked ambition frustrated by disbelieving suppliers". The Telegraph. London. Retrieved 14 July 2010.
- ^ "Naked Wines relaunches online Marketplace". harpers.co.uk. 15 July 2011. Retrieved 11 January 2016.
- ^ "Majestic swoops on Naked Wines in turnround bid". Financial Times. Retrieved 2 January 2023.
- ^ "Majestic Wine sale completes as retailer plots growth". 12 December 2019.
- ^ "Naked Wines PLC - Investors - Share Price Feed and Tools".
- ^ "Appointment of Rodrigo Maza as CEO". Naked Wines Plc. 2 April 2024. Retrieved 4 July 2024.
- ^ "The rise of no-name designers". The Economist. Retrieved 28 March 2018.
- ^ "Naked Wines: angels at the table". Financial Times. 24 October 2014. Retrieved 28 March 2018.
- ^ Hanson, Dana (2018). "20 Things You Didn't Know About Naked Wines". Money Inc.
- ^ "Naked Wines Review 2021: Our Wine Experts Honest Opinion". Bestwineclub.com.