Wikipedia

Natasha Oakley

Natasha Oakley (born July 14, 1990) is an Australian Instagram model. She came to prominence with her A Bikini A Day blog, which she founded with friend and business partner Devin Brugman in 2012.[1] Oakley and Brugman went on to launch the retail brand "Monday Swimwear" in 2014.[2]

Natasha Oakley
Oakley in 2016
Born (1990-07-14) July 14, 1990 (age 34)
Bronte, New South Wales, Australia
Occupation(s)Entrepreneur, model
Years active2010–present
Known for
  • A Bikini A Day Instagram blog
  • Monday Swimwear brand

Early life

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Oakley was born and raised in the eastern suburbs of Sydney, Australia. She grew up with her mother and lived in Miami with her mother for three years from age 10 and spent two years in Maui, where she met business partner Brugman in 2009,[3] before relocating to Los Angeles to launch her production company, Datreats Productions.[4]

Career

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Businesses

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In 2012, aged 22, Oakley and her business partner Brugman founded A Bikini A Day as a lifestyle blog that posted a photo of them in a new swimsuit each day.[1][3] Oakley told the Australian Financial Review "We immediately started getting inquiries through social media of how to get featured on our page. So I drew up the terms and conditions, and we were charging $100 a post to be featured on the page".[5]

After gathering a large online following, in 2014, Oakley and Brugman launched their own swimwear brand, Monday Swimwear.[1][6] New collections are released biannually utilizing a direct-to-consumer e-commerce model.[2] The brand is known for eschewing logos and seasonal trends, instead of centering its designs around flattering fits[7] and showcasing healthy rather than overly thin models.[8] The brand later expanded into beachwear,[2] and in 2017 was named one of the top seven US swimwear brands for women by the Evening Standard.[9] In 2017, Oakley was listed in the US's top athleisure clothing designers by Glamour.[10] As well as producing their clothing lines, the pair also have designed product collaborations with international brands, including Guess,[11] Missguided UK, BikBok,[12] and Wildfox.[2] They have also partnered brands such as Tory Burch,[13] Vix Swimwear,[13] and Beach Riot.[2]

In 2022, Elle magazine noted that Oakley's businesses had been estimated at over $63 million, and was listed on Australian Financial Review's 2021 Young Rich List.[5][14]

Partnerships

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Oakley has personally partnered with brands as an ambassador, including American Express Platinum,[15] La Mer,[16] Seafolly Australia,[17] St. Tropez Tan,[18] and Carolina Herrera.[19]

Media

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Oakley has been featured on the cover of international magazines, including Cosmopolitan Australia,[20] Cosmopolitan Finland,[21] Women’s Health UK,[22] Women’s Health Germany,[23] Collective Hub,[24] Arcadia Magazine,[25] and Women’s Health Fitness Magazine.[26] Natasha also appeared on 60 Minutes with Peter Stefanovic in August 2017.[27]

Personal life

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Oakley's mother Lynette Laming was a model including the hostess on the popular television show “Catch us if you can” and whilst representing Australia was in the final 12 of Miss Intercontinental in 1980 held on the Island of Aruba in the Caribbean and Venezuela. Lynette received the title of Miss Photogenic at that Pageant.ref. Australian beauties.blospots.com Her mother is a successful and entrepreneurial property agent, who started her own office Laming Property at 21 years of age in Sydney, Australia and has held major roles in some of Australia’s largest property companies. Frasers Property, C21..(LinkedIn) Natasha was raised by her mother in Sydney’s eastern suburbs and the USA. Her father Guy was an Australian Ironman and a policeman, who then became a Private Investigator for Laming Law. She has an older sister called Samantha (36) and a younger half-sister, Sophia, through her mother.[4] In July 2022, she became engaged to Theo Chambers.[28] They were married in Capri, Italy in August 2023.

See also

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References

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  1. ^ a b c Kate Friedman. "Exclusive: Natasha Oakley and Devin Brugman—Of A Bikini A Day—On Their Monday Swimwear Resort Collection Launch", Glamour, 5 November 2016.
  2. ^ a b c d e Hilary George-Parkin. "How Instagram Helped To Turn So Many Bloggers Into Swimwear Designers", Fashionista, 26 July 2017.
  3. ^ a b Sarah Rense. "What It’s Like To Wear A Bikini 365 Days A Year", Esquire, 31 August 2016.
  4. ^ a b Eddie Cuffin. "How A Hot Girl Thinks: Natasha Oakley", Elite Daily, 22 December 2012.
  5. ^ a b Sprague, Julie-Anne (27 October 2021). "The women building fortunes from supplements, serums and squats". Australian Financial Review. Retrieved 25 March 2022.
  6. ^ Chrissy Rutherford. "A Bikini A Day Launches New Swim Collection", Harpers Bazaar, 13 July 2015.
  7. ^ Anna Vitiello. "Name to Know: Monday Swimwear", Harpers Bazaar, 30 June 2016.
  8. ^ Alice Wasley. "It’s Not All Sunshine And Bikinis For Natasha Oakley", Daily Telegraph, 22 July 2017.
  9. ^ Bianca Barratt."7 best US swimwear brands for women", Evening Standard, 30 May 2017.
  10. ^ Bari Lieberman. "7 Top Athleisure Designers Share Their Secrets to Getting the Best Workout of Your Life", Glamour, 7 July 2017.
  11. ^ Kari Hamanaka. "Guess Partners with Natasha Oakley, Devin Brugman on swimwear capsule collection", LA Times, 11 May 2017.
  12. ^ Elin Skoglund. "Friday Interview: Natasha & Devin", Nouw Magazine, 24 March 2017.
  13. ^ a b Vivienne Decker. "The Women Behind A Bikini A Day Have 4 Million Followers And They Just Launched Their Second Brand", Forbes, 16 June 2016.
  14. ^ Gilchrist, Ava (15 March 2022). "How Tash Oakley Built 'A Bikini A Day' Into A $63 Million Empire". Elle.
  15. ^ Fawnia Soo Hoo. "Why American Express is Banking on Fashion to Up Its Cool Factor", Fashionista, 11 July 2017.
  16. ^ Lauren Levinson. "Zoe Kravitz for Yves Saint Laurent and Other Celebrity Beauty Campaigns of 2017", PopSugar, 31 July 2017.
  17. ^ Amy Croffey. "A Bikini A Day star Tash Oakley brushes off accusations of photoshopping", Sydney Morning Herald, 3 December 2016.
  18. ^ Sarah Parsons. "St. Tropez partners with bikini blogger Natasha Oakley", Cosmetics Business, 7 April 2017.
  19. ^ Eliza Cracknell. "Big fashion win for Aussie bikini girl", 9Style, 7 April 2015.
  20. ^ "Cosmopolitan Magazine Australia June 2016", Famous Fix, 30 April 2016.
  21. ^ "Cosmopolitan Magazine Finland July 2016", Famous Fix, 24 June 2016.
  22. ^ "Women’s Health Magazine United Kingdom July 2016", Famous Fix, 11 June 2016.
  23. ^ "Women’s Health Magazine Germany May 2017", Famous Fix, 13 April 2017.
  24. ^ "Collective Hub Magazine Issue 42", Collective Hub, 10 February 2017.
  25. ^ "Arcadia Magazine Issue 4", Collective Hub, October 2017.
  26. ^ Jessica Salter. "Tash Oakley Talks Diet, Body Image & Life Beyond The Bikinis", Women’s Health, 7 June 2016.
  27. ^ "Tash Oakley keeps tight-lipped about social media pay packet", MSN Money, 14 August 2017.
  28. ^ "Pop the champagne! Tash Oakley ENGAGED to liquor heir". PerthNow. 9 July 2022. Retrieved 9 July 2022.
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