Natella Vagifivna Krapivina (Ukrainian: Нателла Вагіфівна Крапівіна; Russian: Нателла Вагифовна Крапивина; née Aliyeva; Azerbaijani: Natella Vaqif qızı Əliyeva; born 7 April 1982) is a Ukrainian producer and director who is best known for working extensively with Ukrainian singer LOBODA.[1] Krapivina additionally produces the Ukrainian travel show Oryol i Reshka and works with the television channels Inter in Ukraine and Pyatnica! in Russia.[2]
Natella Krapivina | |
|---|---|
 Krapivina in 2020 | |
| Born | Natella Vagif qizi Aliyeva 7 April 1982 Ashgabat, Turkmen SSR, USSR |
| Nationality | Ukrainian |
| Education | Taras Shevchenko National University of Kyiv |
| Occupations |
|
| Children | 1 |
Early life
editKrapivina was born in Ashgabat to an Azeri–Armenian[3] family. Her father is Azerbaijani real estate developer Vagif Aliyev. Krapivina lived in Ashgabat until the age of eleven, later moving to Ukraine. In 2003, she graduated with a degree in international law from the Taras Shevchenko National University of Kyiv.[4]
Career
editTeenSpirit Studio
editWhile at the institute, Krapivina created her own production studio, which she called "TeenSpirit". She later launched the travel show "Oryol i Reshka".[5] Together with partners Helen Synelnykova and Yevgen Synelnykov, they created a novelty on the Russian-speaking segment of Ukrainian television. TeenSpirit studio is also engaged in the production of videos and TV programs, among which the most popular are "Vokrug M" with Lesia Nikituk and "Kitchen with Dmitry Shepelev".
LOBODA
editIn 2010, Krapivina met Ukrainian singer-songwriter Svetlana Loboda, and has since become her record producer.[6][7]
Krapivina on working with Loboda:
"She is the only artist on the Ukrainian scene that is capable of absolutely any experiments."[8]
Gadar
editIn partnership with Loboda and her sound producer Mikhail Koshevoy, Krapivina founded the music label BogArt, which released the first single by rapper Gadar, titled "Не плачь".
The collaboration between LOBODA and Gadar is seen as the beginning of a popularization of urban culture in Ukraine.[9]
Projects
editTeenSpirit Studio TV shows and TV projects
edit- "Oryol i Reshka" ("inter", "Pyatnica!", "K1")
- "Oryol i Reshka. Shopping" ("Inter", "Pyatnica!", "K1")
- "Vokrug M (Lesia Zdesia – in Russia)" ("Inter", "Pyatnica!")
- "Family dog" ("Inter")
- "Kitchen with Dmitry Shepelev" ("Inter")
TeenSpirit Studio films
edit- 2016 – Oryol i Reshka. New year ("Pyatnica!")
Videography
edit
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Awards and nominations
editTelevision projects
edit| Year | Award | Category | Name | The result |
|---|---|---|---|---|
| 2014 | TEFI | Entertainment program "lifestyle" | "Орел и решка. На краю света" | Won[10] |
| 2015 | Teletriumph | Infotainment program | "Орел и решка" | Won |
| 2016 | TEFI | Entertainment program "lifestyle" | "Орел и решка. Кругосветка" | Won[11] |
| 2016 | Teletriumph | Infotainment program | "Орел и решка" | Won |
Videos
edit| Year | Award | Category, work | The result |
|---|---|---|---|
| 2015 | Yuna | Best music video ("Смотришь в небо" feat. EMIN) | Nominated |
| 2015 | M1 Music Awards | Clip of the year ("Пора домой") | Won |
| 2016 | Yuna | Best music video ("Пора домой") | Nominated |
| 2016 | RU.TV Awards-2016 | Video on the road ("Пора домой") | Nominated |
| 2016 | M1 Music Awards | Clip of the year ("К чёрту любовь") | Won |
| 2017 | Yuna | Best music video ("К чёрту любовь") | Expected |
References
edit- ^ "Нателла Крапівіна: «У «Голосі країни» Лобода однозначно брати участь не буде»" (in Ukrainian). 7 December 2015. Archived from the original on 12 December 2016. Retrieved 7 December 2015.
- ^ "Нателла Крапівіна: Перший рік «Орел і Решка» працювала собі на збиток" (in Ukrainian). 8 December 2015. Archived from the original on 4 December 2016. Retrieved 8 December 2015.
- ^ "Дочь азербайджанского олигарха рассказала о своих армянских корнях (ВИДЕО)". armenia-news24.ru (in Russian). 31 July 2021.
- ^ "Имеет также армянские корни. Продюсер Лободы прокомментировала отсутствие концертов в Украине" (in Russian).
- ^ ""Oryol i Reshka" will be shown hell and paradise places of the world". 3 November 2016. Retrieved 3 November 2016.
- ^ "Producer of the LOBODA Natella Krapivina about his personal life: "I am not alone, but lonely"". 10 March 2015. Retrieved 10 March 2015.
- ^ "Natella Krapivina: "Ideas rule the World!"".
- ^ "Producer of the Svetlana Loboda: "We create real space ship"".
- ^ "LOBODA has announced the launch of a new project". 28 September 2016. Retrieved 28 September 2016.
- ^ "The travel show "Орел и решка. На краю света" became the winner of award TEFI-2014". 1 July 2014. Retrieved 1 July 2014.
- ^ "Was named the first winners of TEFI-2016". 28 June 2016. Retrieved 28 June 2016.