National Beverage Corp. is an American beverage developer, manufacturer, and distributor based in Fort Lauderdale, Florida, focused on flavored soft drinks, with its most noted brands being La Croix, Shasta, and Faygo.[1]
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| Company type | Public |
|---|---|
| Industry | Beverages (nonalcoholic) |
| Founded | 1985, in Fort Lauderdale, Florida, U.S. |
| Headquarters | Fort Lauderdale, Florida, U.S. |
Key people | Nick A. Caporella (chairman & CEO) |
| Products | Soft drinks |
| Revenue |  US$1,172.9 million (2023) |
| $142.2 million (2023) 12.1% profit margin | |
| Owner | Nick A. Caporella (77%)[1] |
Number of employees | 1,640 (April 27, 2019) |
| Subsidiaries |
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| Website | nationalbeverage |
History
editThe company was formed in 1985 by Nick A. Caporella to fend off an unwanted acquisition by Victor Posner of Burnup & Sims Inc., an installer of cable television and telecommunications systems, through trading stock between the two companies to reduce Posner's ownership level. Caporella, now having an additional company, needed to have a business to go with it and acquired Shasta Beverages from Sara Lee Corporation in 1985 for US$40 million in cash and Burnup & Sims shares.[2] To make National a major player, Caporella purchased Faygo, a Midwest regional soft drink manufacturer, from Tree Sweet Products Corp.[3] With its 12 bottling plants, National subsidiaries branched out into bottling store brands.[1]
In 1991, National Beverage went public to sell Burnup & Sims's shares in National Beverage, which was partially successful. A Burnup & Sims stockholder sued due to Caporella's salary from Burnup and percentage of revenue from National Beverage, forcing Caporella to spend less time managing the company. In the early 1990s, Spree, an all-natural, carbonated soft drink, and Big Shot, a regional, multiflavored soft drink line, were acquired. In 1992, the US Navy contracted for the manufacture of "Sea", their ship store's brand. In the mid-1990s, juice producer, Everfresh Beverages Inc. and WinterBrook Corp., a carbonated and still water producer, became subsidiaries of National. WinterBrook brought three brands to the National Beverage group of companies: Cascadia, WinterBrook Clear, and LaCroix. National acquired Home Juice Company, home of the Home Juice and Mr. Pure brands, at the end of the 1990s.[1]
In the early 2000s, National purchased Beverage Canners International Inc., Ritz, and Crystal Bay soft drinks and sparkling waters brands owner. In 2002, the company changed its strategy by focusing on bottling its own brands and end private-label bottling. National moved to create new products for specific markets starting in 2003 with Shasta Shortz, a kid-focused soda. Also that year, Fruitika, a fruit nectars line, went out to the stores. In 2004, Diet Shasta started using Splenda No Calorie Sweetener.[1]
National also launched new energy drink lines starting with Rip It, a general energy drink line. A woman-focused line, Chic, and Freek for teenagers and young adults, soon followed.[1] National also tried a coffee-based energy drink, Triple Hit.[4]
List of brands
edit- Shasta
- Faygo
- Everfresh
- La Croix Sparkling Water
- Rip It
- ClearFruit
- Mr. Pure
- Ritz
- Crystal Bay
- Cascadia Sparkling Clear
- Ohana Punch
- Big Shot
- Double Hit
References
edit- ^ a b c d e f g "National Beverage." International Directory of Company Histories. The Gale Group, Inc, 2006. Answers.com 15 Jul. 2008.
- ^ Grant, Tina (2007). International Directory of Company Histories. ST JAMES Press. p. 268. ISBN 978-1-55862-592-1.
- ^ "Faygo Sold to National Beverage Corp". AP News. April 9, 1987. Retrieved 2022-03-05.
- ^ "Double Hit Maximum Energy". Reviews. Bevnet.com. Retrieved 23 April 2012.