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Netpeak

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Netpeak
IndustryMarketing, IT
FounderArtem Borodatiuk
Andriy Chumachenko
Dmytro Piskarev
ProductsSearch engine optimisation (SEO), pay-per-click advertising (PPC), mobile app promotion, email marketing, YouTube advertising, web analytics, consultancy
ParentNetpeak Group (Inweb, Serpstat, Ringostat, Netpeak Software, Octopus Events, Academy Ocean, Tonti Laguna)
Websitehttps://netpeak.ua/

Netpeak (ukr. Нетпік) is a Ukrainian digital marketing agency and one of the largest in Eastern Europe.[1] It was founded in 2006 in Odesa. The company has offices in Ukraine, the USA, Bulgaria and Kazakhstan.[2]

A number of Netpeak’s products have become separate businesses, which are united under the Netpeak Group holding company, comprising: Inweb, Serpstat [uk], Ringostat, Netpeak Software, Octopus Events, Academy Ocean and Tonti Laguna.[3] In 2025, Netpeak Group announced a rebranding and a change of name to FRACTAL.[4][5]

History

[edit]

Netpeak was founded on 9 June 2006 in Odessa by Artem Borodatiuk, Andriy Chumachenko and Dmytro Piskarev.[1][6] Initially, the company focused solely on SEO, but as it expanded into new regions, it added pay-per-click advertising and other digital marketing services to its portfolio.

In 2009, an office was opened in Kyiv; at that time, Netpeak already had 300 clients.[7] In 2014, offices were opened in Bulgaria and Kazakhstan.[citation needed]

In 2014, Netpeak acquired a 10 per cent stake in Q-Page.ru, a start-up specialising in the rapid creation of business card websites, for $100,000, and a 20 per cent stake in the start-up HTraffic.[8] The following year, Serpstat, a competitor analysis service developed by Netpeak, raised $250,000 from the investment firm Digital Future to expand the service’s functionality and enter new markets.[9][10]

In 2025, the products were officially brought together under a single holding company called Netpeak Group.[11]

In 2020, Netpeak acquired a controlling stake in the Ukrainian company RadASO, which specialises in ASO.[12][13]

In the summer of 2020, the company’s CEO, Artem Borodatyuk, announced the closure of some of the company’s offices and a switch to remote working until the end of 2020.[14]

In autumn 2018, Netpeak launched the Netpeak Cluster educational project, aimed at helping small businesses establish an online presence.[15][16] In 2020, the Netpeak Cluster project evolved into SaaS.[9]

In August 2020, Netpeak, in collaboration with the Ministry of Digital Transformation, launched a free educational course on online marketing for entrepreneurs.[17]

Since 2012, Netpeak has been organising an internet marketing conference in Odessa — 8P[18][19].

Achievements

[edit]
  • A Premier Google Partner in Ukraine across all specialisation categories for contextual advertising.[9]
  • Ranked 3031st in the Inc. 5000 international ranking in 2018, with a growth rate of 172 per cent[20][21]
  • It was ranked as Ukraine’s first and best digital agency in the ‘performance’ category by IAB Ukraine and the BRC in 2020.[22]

References

[edit]
  1. 1 2 "Ukraine's Netpeak has become the largest digital marketing agency in Eastern Europe". fakty.ua (in Russian). Archived from the original on 27 October 2020. Retrieved 9 July 2026.
  2. ↑ "2,000 projects, revenue of €2.5 million. How Artem Borodatyuk built Netpeak, one of Eastern Europe's largest digital marketing agencies". MC.today, Media for Creators (in Russian). 2018-04-25. Archived from the original on 21 October 2020. Retrieved 9 July 2026.
  3. ↑ "'When things are going badly at seven companies, I find something good at the eighth': Artem Borodatyuk, Netpeak". MC.today, Media for Creators (in Russian). 2019-11-21. Archived from the original on 20 September 2020. Retrieved 9 July 2026.
  4. ↑ "Netpeak Becomes FRACTAL". Scroll.media. 19 August 2025. Retrieved 9 July 2026.
  5. ↑ Yurasov, Stas (7 May 2025). "Why is Netpeak Group becoming Fractal? Exclusive interview with Artem Borodatiuk about rebranding". dev.ua. Retrieved 9 July 2026.
  6. ↑ "Інформація про Netpeak Agency". Forbes Ukraine. Retrieved 9 July 2026.
  7. ↑ Poletti, Ugo (22 April 2025). "A new generation of entrepreneurs during the war: Artem Borodatyuk, founder of Netpeak". Kyiv Post. Retrieved 9 July 2026.
  8. ↑ "Netpeak continues to acquire its competitors. The agency has bought a 20 per cent stake in the start-up HTraffic". AIN.UA (in Russian). 2015-02-25. Archived from the original on 18 October 2020. Retrieved 9 July 2026.
  9. 1 2 3 "Netpeak has developed a revolutionary cloud-based service for auditing Google adverts". Коментарі Україна (in Ukrainian). 2020-09-22. Retrieved 9 July 2026.
  10. ↑ "Digital Future has invested $250,000 in the competitor analysis service Prodvigator". AIN.UA (in Russian). 2015-12-01. Archived from the original on 17 October 2020. Retrieved 6 July 2026.
  11. ↑ "Готувалися чотири роки. Одна з найбільших українських груп IT-компаній провела ребрендинг і змінила назву". NV Бізнес. 19 August 2025. Retrieved 9 July 2026.
  12. ↑ "Netpeak has acquired a majority stake in the Ukrainian agency RadASO". AIN.UA (in Russian). 2020-07-01. Archived from the original on 2 December 2020. Retrieved 9 July 2026.
  13. ↑ "The digital marketing agency Netpeak has acquired a controlling stake in the Ukrainian company RadASO". inventure.com.ua (in Russian). Archived from the original on 20 September 2020. Retrieved 9 July 2026.
  14. ↑ "Netpeak has closed some of its offices; the company will save up to $205,000 a year on rent". AIN.UA (in Russian). 2020-08-11. Archived from the original on 18 October 2020. Retrieved 9 July 2026.
  15. ↑ "Netpeak has launched a free educational project for entrepreneurs. They spent $15,000 on developing it and it was a complete flop". AIN.UA (in Russian). 2019-06-24. Archived from the original on 26 November 2020. Retrieved 9 July 2026.
  16. ↑ "How can small businesses avoid spending all their money on online advertising?". Hotline.finance (in Ukrainian). Archived from the original on 16 October 2020. Retrieved 9 July 2026.
  17. ↑ "The Ministry of Digital Transformation, in partnership with Netpeak, is launching a series of free webinars on online marketing for entrepreneurs". thedigital.gov.ua (in Ukrainian). Archived from the original on 27 October 2020. Retrieved 9 July 2026.
  18. ↑ "8P Online Edition: all about online marketing from anywhere in the world". РБК-Украина (in Russian). Archived from the original on 22 October 2020. Retrieved 6 July 2026.
  19. ↑ The official website of the Odessa conference «8p»Archived 24 October 2020 at the Wayback Machine
  20. ↑ "Inc. 5000 Meet the Companies Scaling at Hyper Speed". www.inc.com. Archived from the original on 18 October 2020. Retrieved 9 June 2026.
  21. ↑ "Five Ukrainian IT companies have been included in the prestigious Inc. 5000 ranking". nv.ua (in Ukrainian). Retrieved 9 July 2026.
  22. ↑ "2019 Digital Agency Rankings based on the IAB Ukraine methodology". sostav.ua. Archived from the original on 20 October 2020. Retrieved 9 July 2026. Archived 2020-10-20 at the Wayback Machine
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