After departing from 1501 Certified Entertainment, Megan Thee Stallion founded her own independent label Hot Girl Productions and released her third studio album, Megan, on June 28, 2024, which included the US Billboard Hot 100 number-one single "Hiss".[2][3] The rapper had previously collaborated with South Korean boy band BTS on the remix to their song "Butter" in 2021. She started hinting at a new collaboration with the group on August 29, 2024 by tweeting the emojis "🐎X💜 👀", to which the band's account replied the following day with the text "🐎X🦔(🐨) “Coming Soon! 💜👀".[4] On September 1, she officially announced the collaboration, titled "Neva Play", was with BTS member RM and would be released on September 6, 2024. Alongside the announcement, she posted the single's cover art depicting her with blue hair and flashing cash while RM casually looks over his shoulder, and teased that "This is one of my favorite RM verses I’ve heard! I’ve never heard him rap in this style before.”[5]
The music video for "Neva Play" was released on YouTube simultaneously with the single. In the video, Megan raps in live-action clips, while RM appears through animation for his verse.[6]