Never Ever (Ayumi Hamasaki song)

"Never Ever" is the twenty-first single by Ayumi Hamasaki, released on March 7, 2001. This is her third single in a row to be composed by herself. In mid-October 2007, the third track on this single "Seasons (H-H Remix)", six and a half years after its release, appeared as the third most downloaded song in Japan for that time, according to mu-mo.[1]

"Never Ever"
Single by Ayumi Hamasaki
from the album I am...
ReleasedMarch 7, 2001
Genre
Length50:52
LabelAvex Trax
Songwriter(s)Ayumi Hamasaki (lyrics)
CREA (music)
Producer(s)Max Matsuura
Ayumi Hamasaki singles chronology
"Evolution"
(2001)
"Never Ever"
(2001)
"Endless Sorrow"
(2001)
Promotional Video
"Never Ever" on YouTube

Information

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"Never Ever" was released only three weeks before her first compilation album, A Best. Like the latter album, she was forced by her record label, avex, to release this single. Although she had already incorporated pop-rock music in her work, this song is considered as her first real attempt to pop-rock music.

Commercial endorsements

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"Never Ever" was used in a commercial for the Kirin Supli drinks. Hamasaki appeared in the TV ad.[2]

Track listing

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  1. "Never Ever" (Original Mix) – 4:41
  2. "Never Ever" (Yuta's prayer mix)
  3. "Seasons (H-H Remix)"
  4. "Never Ever" (Project O.T. MIX)
  5. "Never Ever" (Laugh & Peace MIX)
  6. "Never Ever" (Empty Pot Shuttlecock Wood)
  7. "Evolution" (Ayu Can Hear U Mix)
  8. "Never Ever" (nicely nice hot stab remix)
  9. "Never Ever" (tears of aquarius mix)
  10. "Never Ever" (Original Mix -Instrumental-) – 4:41

Live performances

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  • March 9, 200: Music Station
  • March 10, 2001: CountDown TV
  • March 19, 2001: Hey! Hey! Hey!

Charts

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Oricon Sales Chart (Japan)

Release Chart Peak Position First Week Sales Sales Total Chart Run
7 March 2001 Oricon Daily Singles Chart 1
Oricon Weekly Singles Chart 1 423,480 757,000 12
Oricon Yearly Singles Chart 16
  • RIAJ certification: 3× Platinum

References

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  1. ^ "Affiliate Year Unity Festival". Archived from the original on 2007-10-14.
  2. ^ Ayumi Hamasaki CM - Kirin Supli 1 15s (Never Ev - Yahoo! Video[permanent dead link]
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