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NextPage, Inc. is a direct marketing and variable data printing company located in Kansas City, Missouri. The company's customers include national franchises and organizations, and include more than 14,000 users of their "Marketing Communications Portal" product.[1] In February 2013, Mail Print merged with Graphic Services Printing and L&L Manufacturing to form NextPage.[citation needed]
 | |
| Company type | Privately held company |
|---|---|
| Founded | 1988 |
| Founder | Haver "Dan" Danner |
| Headquarters | Kansas City, Missouri |
Area served | US |
| Services | Direct Marketing Printing Variable Data Printing Web-To-Print Marketing Asset Management Marketing Automation |
| Revenue | US$17,700,000 (2008) |
| Owner | Eric Danner, Gina Danner, Larry Wittmeyer |
Number of employees | 100+ |
| Website | GoNextPage.com |
Company history
editNextPage was originally established in 1988 under the name Mail & More by Haver Danner. Children Eric, Gina and Kyle Danner later joined the business and transitioned it to a personalized direct marketing and commercial printing provider, under the name of Mail Print. NextPage was created in 2013 when three strong regional print providers, Mail Print, L & L Manufacturing and Graphic Services, merged to form one company. NextPage is owned by Eric Danner, Gina Danner and Larry Wittmeyer, Jr. who had previously worked together on projects over twenty years. NextPage's offices and operational facility are located in the Hunt Midwest Subtropolis, an underground business complex.
Revenue & Company Growth
editAs of January 2009, NextPage was listed as the 5th largest commercial printing company in the Kansas City area. Archives of the Kansas City Business Journal's yearly "Top Area Commercial Printing Companies" lists detail the following growth:[2]
| Year | Revenue | Rank | Employees |
|---|---|---|---|
| 2008 | $17.7 million | 5 | 82 |
| 2005 | $13.2 million | 5 | 74 |
| 2004 | $11.35 million | 9 | 67 |
| 2003 | $10.07 million | Not listed | Not listed |
| 2002 | $7.2 million | 16 | 47 |
| 2001 | $6.1 million | 19 | 43 |
| 2000 | $4.9 million | 21 | 42 |
Innovations
editIn 2001, NextPage publicly launched their "Marketing Communications Portal," an online marketing asset management and ordering system for use by organizations and franchises to create and execute direct marketing materials.[3] Early users of the system include Reece & Nichols Realtors,[4] a real estate brokerage with more than 60 locations and 2,000 sales agents.[5]
NextPage began using the Hewlett-Packard line of Indigo digital presses in 2002, which allowed for variable data print personalization by integrating database information during the digital printing process. As an early adopter of the technology, NextPage served as a HP test site.[3]
In 2007, NextPage introduced a marketing automation tool that delivered a stream of automatic sales touches on a salesperson's behalf. The automated campaigns could be initiated to a single prospect or mailing list.[6]
Other proprietary marketing systems include "Oyster," a user interface and database for creating and producing Personalized URLs.
Customers
editNextPage's customer base is made up of medium and large-size businesses and franchises, including:
- Keller Williams Realty
- Harrah's Entertainment
- Ferrellgas
- HomeServices of America companies, including Edina Realty, Reece & Nichols Realtors, and Long Realty
- Argosy Casino
- International Association of Administrative Professionals
- Fellowship of Christian Athletes
- Saint Luke's Health System
References
edit- ^ "Marketing Asset Management | Mail Print’s Communications Portal". Retrieved on 2010-6-17.
- ^ "Top Area Commercial Printing Companies", Kansas City Business Journal, 9 January 2009
- ^ a b Danner, Gina. "Go Big or Go Home", KC Small Business, Kansas City, January 2010.
- ^ Worth, Tammy. "All in the family: Three siblings adapt printing company to the times", Kansas City Business Journal, Kansas City, January 2010.
- ^ "Join Our Team", Retrieved on 2010-6-17.
- ^ "Mail Print Launches Latest 10 to Win’ Product, Builds Business", RISMedia, 25 April 2007. Retrieved on 2010-6-17.