Nicolas Babin (born April 9, 1966) is a French businessman, specialized in gamification, as well as technological innovation. He is best known for being the former CEO of Sony Europe in several departments, including robotics.[1] He is currently at the head of Babin Business Consulting.
Nicolas Babin | |
---|---|
Born | Bordeaux, France | April 9, 1966
Nationality | French |
Alma mater | École supérieure des ingénieurs commerciaux de Bordeaux |
Occupation(s) | Former Director of Corporate Communication Sony Europe Former Managing Director Actiplay Head of group Digital Solutions Neopost Co-founder GamFed Co-founder MirambeauAppCare Founder Babin Business Consulting Board of directors member Maxicoffee Board of directors member Commanders Act |
Spouse | Sara E. Ashworth |
Awards | Innovation Award at the Las Vegas Consumer Electronics Show |
Website | nicolas-babin |
Early life and career
editNicolas Babin studied at the École supérieure des ingénieurs commerciaux de Bordeaux in computer science.[2] He is the holder of a master in Sales-Marketing.[3] He began his career in 1989 for BNP Paribas as a programmer in San Francisco. He moved to California as a result.[3] In 1992, he left BNP Paribas in order to take the head of the French and German branches for Atwork Health Systems.[3] He then left Atwork in order to take the head of Administration for Cats Software US, thus moving to Palo Alto, in California. He notably contributed to its IPO,[4] before becoming the Managing Director EMEA for Cats Software in London.[3]
Career
editThe Sony Years (1997-2008)
editNicolas Babin began his career for Sony in 1997, where he became the Managing Director for Sony Europe for Etak a unit of the Sony group specialized in digital mapping in London.[3]
In 2001, while living in Brussels and being the Managing Director for Sony Entertainment Robot Europe,[5] he contributed to the launch of AIBO, Sony's robotic pets.[6][7][8] In 2004 he became the Director of Corporate Communications Sony Europe in Berlin and contributed to the marketing of the most recent Sony products.[9][10] In 2005, he also contributed to the launch of the PSP in Europe.[11]
In 2006, during the battery recall controversy that Sony faced (some notebook computers from brands like Toshiba, Dell, Lenovo or Apple were provided with built-in lithium batteries that could provoke fire due to overheating, causing property damage or minor burns, forcing Sony to initiate the biggest recall policy in the world at the time),[12][13] Nicolas Babin was heavily involved in the crisis management.[14]
Technological innovations (2008-2017)
editNicolas Babin left Sony in 2008 in order to join AT Internet, a French company specialized in web analytics, becoming the company Chief Operating Officer.[3] He occupied this post during the Google bug in 2009, or when Microsoft allowed other browsers on their machines.[15][16] In 2010, he became the Managing Director of the Groupe Concoursmania in France,[2] specialized in online competition and marketing gaming.[9] He notably managed the IPO process of the Groupe Concoursmania,[4] as well as its development in Europe.[17]
He then joined Neopost in 2013, a French company specialized in franking machines or postage meters as the marketing Director and as the head of the group of Digital Solutions.[18] He then left Neopost in 2017.[3]
Nicolas Babin is also a board member of several companies, including Commanders Act,[19] Maxicoffee[20] or GamFed, a company he founded in 2012 in order to develop gamification.[21]
Consulting (2017-)
editIn March 2017, Nicolas Babin founded his own company Babin Business Consulting,[22] specialized in consulting, marketing, innovations and business development, which he presides since then.[23]
Nicolas Babin is also the cofounder of Mirambeau AppCare, which product includes DiabiLive,[24][25] an app allowing diabetics to better cope with their disease, thanks to a personalized monitoring of food and exercise, an optimized insuline dosage management and also a panic button in case of emergency.[26] He also manages the international development of this app,[27][28] notably in the United States, where they are waiting the Food and Drug Administration authorization to be available,[26] but also in Japan,[29] in Canada[30] or in the United Arab Emirates, where it was notably showcased in the Arab Health trade show.[31] Diabilive won several prizes including the French Concours Lépine, rewarding innovation in 2016,[32] as well as the Consumer Electronics Show Innovation Award in 2018.[33][34] In addition to diabetes, Nicolas Babin is looking to expand this concept to others debilitating diseases.[35]
Since 2020, Babin works as a consultant for several companies, like Huawei, Google or IBM, as a specialist in all matters concerning artificial intelligence or 5G.[36][37] He is also a regular participant in international conferences on those topics, as well as gamification, digital disruption and leadership.[36][38] He is appointed Digital Ambassador for the European Commission in 2023, joining other European specialists focusing on digital transition. [39]
Other professional activities
editNicolas Babin also gave lectures related to marketing and gamification at Epitech[40] or at KEDGE Business School.
During the third edition of the Digital week in Bordeaux in 2013, Nicolas Babin participated as a lecturer about gamification.[41] Nicolas Babin also writes articles for websites like Gladiacteur or IndieWatch, specialized in marketing and gaming.[42][43]
In August 2017, he founded with his wife a company specialized in real estate in Bordeaux.[44]
Following the 25th of April 2019 general assembly, Nicolas Babin has been elected president of the ASSA (Arcachon site for the preservation of building and environment) in France.[45]
During the COVID-19 pandemic, he wrote a book, dealing with the evolution of technologies from the end of the eighties to today.[46]
Personal life
editNicolas Babin married Sara E. Ashworth in 1993. They have two children named John and Philippe.[47]
References
edit- ^ "Sony Entertainment robot AIBO makes debut in European retail". Protext, distribution of press releases in the Czech Republic. Berlin. 5 August 2002. Retrieved 26 January 2018.
- ^ a b "Nicolas Babin est nommé directeur général de Concoursmania". Les Échos (in French). 19 October 2010. Retrieved 26 January 2018.
- ^ a b c d e f g "Nicolas Babin est promu marketing director, global director digital solutions de Neopost". E-marketing (in French). 25 November 2014. Retrieved 25 January 2018.
- ^ a b "Nicolas Babin". Bloomberg News. Retrieved 26 January 2018.
- ^ "Sony's AIBO Gains New Colours and New Tricks". Trusted Reviews. 5 February 2011. Retrieved 26 January 2018.
- ^ "Sony Aibo: Clever doggy". Metronews. 22 October 2003. Retrieved 26 January 2018.
- ^ "Sony's AIBO entertainment robot gets its skates on" (PDF). Communiqué de presse de Sony. Londres. 22 October 2002. Archived from the original (PDF) on 5 February 2018. Retrieved 26 January 2018.
- ^ "LES CHERCHEURS N'EN FINISSENT PAS DE FAIRE LE CLONE". Stratégies (in French). 10 June 2004. Retrieved 26 January 2018.
- ^ a b "Nicolas Babin, directeur général du groupe ConcoursMania". Stratégies. 22 October 2010. Retrieved 25 January 2015.
- ^ "HP and Sony battle for domination of digital entertainment". The Register. 20 July 2005. Retrieved 26 January 2018.
- ^ "Sony chief in Europe aims to restore brand's glitter". New York Times. 14 April 2005. Retrieved 29 January 2018.
- ^ "Sony Apologizes for Battery Recall". Washington Post. 24 October 2006. Retrieved 26 January 2018.
- ^ "Batteries Sony, un rappel massivement multi-marques". Libération (in French). 29 September 2006. Retrieved 26 January 2018.
- ^ Michael D. Watkins; Clayton M. Christensen; Kenneth L. Kraemer; Michael E. Porter (October 13, 2015). Harvard Business Review Press (ed.). Harvard Business Review Leadership Library: The Executive Collection. Harvard Business Review Press. p. 72. ISBN 978-1-63369-187-2.
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has generic name (help) - ^ "Samedi, les visites générées par Google ont chuté de 90 %". Le Journal du Net. 2 February 2009. Retrieved 26 January 2018.
- ^ "Europe Drops Microsoft Antitrust Case". New York Times. 16 December 2009. Retrieved 29 January 2018.
- ^ "Groupe Concoursmania names Nicolas Babin as managing director" (PDF). Groupe ConcoursMania Press Release. 12 October 2010. Retrieved 26 January 2018.
- ^ "Le top 20 des influenceurs E-commerce". E Commerce Nation. 29 June 2017. Retrieved 26 January 2018.
- ^ "About Us". Commanders Act. Retrieved 25 January 2018.
- ^ "Company profiles : Maxicoffee". Pitchbook. Retrieved 25 January 2018.
- ^ "Naissance de GamFed" (PDF). Communiqué de presse. Bordeaux. 12 December 2012. Retrieved 25 January 2018.
- ^ "Dirigeants : Nicolas Babin". BFM TV (in French). Retrieved 26 January 2017.
- ^ "From Claude Posternak to Fleur Pellerin, These Are the Most Influential Entrepreneurs From France". Richtopia. Retrieved 2 September 2018.
- ^ "Mirambeau App Care". So Start Up. Archived from the original on 5 February 2018. Retrieved 29 January 2018.
- ^ "Mirambeau AppCare appuyé par la Région et Bpifrance". La Tribune (in French). 5 December 2017. Retrieved 29 January 2018.
- ^ a b "DiabiLive Will Help Remove the Greatest Challenge from Diabetes". Plughitz. 15 January 2018. Retrieved 29 January 2018.
- ^ "Comité statégique". Mirambeau App Care. Archived from the original on 5 February 2018. Retrieved 29 January 2018.
- ^ "Diabète : après Paris, l'appli Diabilive a été sacrée à Las Vegas". La Tribune. 25 October 2017. Retrieved 30 January 2018.
- ^ "Benoît Mirambeau, première concrétisation". La Dépêche du Midi (in French). 11 January 2018. Retrieved 30 January 2018.
- ^ Jean-Philippe Déjean (3 April 2019). "Diabète : MirambeauAppCare crée des relais aux Emirats arabes unis et au Canada". La Tribune. Retrieved 27 September 2020.
- ^ Nicolas César (29 January 2019). "E-santé : MirambeauAppCare va faire briller Bordeaux au Arab Health à Dubaï". Sud Ouest (in French). Retrieved 8 February 2019.
- ^ "DiabiLive, l'application de suivi du diabète primée au CES 2018". TicPharma (in French). 18 January 2018. Retrieved 29 January 2018.
- ^ "Après Lépine, la start-up !". La Dépêche du Midi (in French). 6 November 2017. Retrieved 30 January 2018.
- ^ "Diabète : Diabilive, l'application girondine séduit les Etats-Unis après le concours Lépine". Sud Ouest. 8 January 2018. Retrieved 30 January 2018.
- ^ Deepa Narwani (29 January 2019). "Inspiring Innovation in the Spotlight at Arab Health 2019". Arab Health. Retrieved 15 February 2019.
- ^ a b Pierre Cheminade (24 September 2020). "Seriez-vous prêt à confier votre santé à une intelligence artificielle ?". La Tribune. Retrieved 27 September 2020.
- ^ Géraldine Rabier (22 September 2020). "Le 4e Forum Santé Innovation en vidéo". La Tribune. Retrieved 27 September 2020.
- ^ "Top 50 Global Thought Leaders and Influencers on Digital Disruption (July 2020)". Thinkers360. 27 July 2020. Retrieved 27 September 2020.
- ^ Bruno Béziat (28 March 2023). "L'Arcachonnais Nicolas Babin nommé Ambassadeur du digital par l'Union européenne". Sud-Ouest. Retrieved 16 April 2023.
- ^ "La gamification en question". Epitech (in French). 30 January 2013. Retrieved 24 January 2018.
- ^ "Nicolas Babin Directeur Général : Groupe CONCOURSMANIA". Semaine Digitale de Bordeaux (in French). Retrieved 24 January 2018.
- ^ "About Nicolas Babin". IndieWatch. Retrieved 4 February 2018.
- ^ "Nicolas Babin, auteur à Gladiacteur". Gladiacteur. Retrieved 30 January 2018.
- ^ "Idalia". Le Figaro. 26 October 2017. Retrieved 26 January 2018.
- ^ "Trouver l'équilibre entre évolution et protection". Sud-Ouest. 29 April 2019. Retrieved 27 May 2019.
- ^ Pierre Pinna (29 June 2021). "Interview of Nicolas Babin : his book "The Talking Dog : Immersion in new technologies"". IpfcOnline. Retrieved 18 August 2021.
- ^ "Varennes en Argonne : Collège menacé : toujours mobilisés". Est Républicain (in French). 5 September 2017. Retrieved 24 January 2018.