Adam Grandmaison[3] (born November 24, 1983), more commonly known as Adam22, is an American podcaster and YouTuber. He is the creator and host of hip hop culture-oriented podcast No Jumper,[4][5][6] and has been described as "underground hip-hop’s major tastemaker" by Rolling Stone.
Adam22 | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
 Adam22 in 2016 | ||||||||||
| Born | Adam Grandmaison November 24, 1983 Nashua, New Hampshire, U.S.[1] | |||||||||
| Occupations |
| |||||||||
| Years active | 2006–present | |||||||||
| Known for |
| |||||||||
| Spouse |
Lena Nersesian (m. 2023) | |||||||||
| Children | 1 | |||||||||
YouTube information | ||||||||||
| Channel | ||||||||||
| Created by | Adam22 | |||||||||
| Years active | 2012–present | |||||||||
| Genre | Hip-hop | |||||||||
| Subscribers | 4.63 million[2] | |||||||||
| Total views | 1.6 billion[2] | |||||||||
| ||||||||||
Last updated: August 18, 2023 | ||||||||||
| Website | nojumper | |||||||||
Early life
editGrandmaison became a BMX rider at a young age and enjoyed hip-hop music, including Gucci Mane's hit "Bricks" that includes the line, "I'm ballin' like an athlete but got no jumper." This inspired the name No Jumper for his future blog and podcast.[7]
Career
edit2006–2011: The Come Up and ONSOMESHIT
editIn 2006, Grandmaison started the BMX website The Come Up.[8] Later, he created ONSOMESHIT, a BMX biking team and BMX-based clothing line which at one point had a retail store on Melrose Avenue in Los Angeles.[4][9]
2011–present: No Jumper
editNo Jumper was originally a blog on Tumblr created by George Potter.[10] The blog, which was financed by Grandmaison,[10] showed early interest in underground artists such as SpaceGhostPurrp and Clams Casino, and reviewed obscure Gucci Mane mixtapes, treating the underground with "critical attention".[10]
Revived in 2015, Grandmaison's No Jumper podcast, hosted on YouTube, focuses on interviews with rap artists and pop culture tastemakers.[11] As of August 2023, the channel has about 1.6 billion video views.[12] It originally started as a BMX podcast with vlogs dedicated to Grandmaison's life running ONSOMESHIT's retail store. His interview of Memphis underground rapper Xavier Wulf soon turned viral within hip-hop communities, sparking Grandmaison's newfound interest in interviewing known figures within both underground and mainstream hip-hop.[13]
Grandmaison, through his No Jumper podcast, has been noted for interviewing up-and-coming talent as well as established rappers. He has interviewed artists including Lil Yachty, Lil Peep, Pouya, Juice Wrld, Suicideboys, Young Thug, 6ix9ine and most famously XXXTentacion in April 2016; the latter interview has received over 21 million views as of 2023.[9][1][14] This was the Florida rapper's first official professional interview, and it has been credited with giving him exposure to a wide audience.[15][16]
In addition to underground and established rappers, Grandmaison through his No Jumper channel has expanded to interview a variety of artists and pop culture-oriented guests, of different careers and backgrounds including livestreamers, music executives, actors, YouTubers, music critics, and fashion designers. Notable people interviewed include Anthony Fantano, KSI, Riley Reid, "Sugar" Sean O'Malley, Aaron Carter, and Charlamagne tha God.[17][1]
Rolling Stone described him as "underground hip-hop's major tastemaker" and "an advance scout searching for combustible new talent."[1]
The No Jumper YouTube channel had over 4.7 million subscribers and about 1.7 billion total views as of June 2024.[12] Jon Caramanica of the New York Times described No Jumper as "The Paris Review for the face-tattoo set".[18]
Grandmaison hosted the inaugural Trap Circus music festival in Miami, Florida, in 2017.[6][19]
On June 20, 2018, Grandmaison held a memorial event for rapper XXXTentacion, who had been murdered in Florida two days prior, in front of his ONSOMESHIT store in Los Angeles, with a crowd of about 300 people.[20] The crowd soon grew to over 1,000, and police in riot gear eventually appeared in response.[21] According to reports, rubber bullets were shot and tear gas was used to disperse the crowd.[22]
Grandmaison was one of the promoters for YouTube personality FouseyTube's event "Hate Dies, Love Arrives", which was shut down via a bomb threat which left 1,500 people evacuated.[23] Shortly after the event, while Grandmaison interviewed Shane Dawson, mid-interview, FouseyTube, Keemstar, Sam Pepper and Ice Poseidon interrupted, causing the interview to go viral.[24]
During the 2022 trial of rapper Tory Lanez for his 2020 shooting of Megan Thee Stallion, No Jumper's news coverage of the event was stated to have promoted "an overeagerness to share unverified information". On December 22, 2022, the podcast's Twitter account falsely claimed that Lanez had been found not guilty on all charges.[25] The following day, Lanez was convicted by the jury on three felony charges in respect to the shooting: assault with a semiautomatic handgun, having a loaded and unregistered firearm in a vehicle, and gross negligence in discharging his firearm.[26]
2017–present: Pornography
editGrandmaison began debuting in personalized adult films alongside his partner Lena Nersesian (known professionally as "Lena the Plug") for the website OnlyFans in 2017, uploading a 2-minute and 16-second video to YouTube announcing a sex tape starring the two of them, to be released once his girlfriend was to reach 1 million subscribers.[27][28]
In December 2019, the film was announced to be a professional adult film and was released for free in collaboration with Pornhub titled "Podcast Smash". The title is a reference to Adam22's No Jumper podcast and stars him and his partner Lena the Plug.[29]
Grandmaison, along with his fiancée Lena, announced a new podcast in November 2021 titled Plug Talk, which focuses on interviewing adult film stars on OnlyFans and having intercourse with them afterward. It premiered November 16, 2021, with guest Adriana Chechik.[30]
Personal life
editGrandmaison is married to vlogger, internet personality and adult film actress Lena Nersesian (Lena the Plug).[31] On Valentine's Day of 2020, the two announced that they were expecting their first child together. Their daughter was born on November 14.[32]
Grandmaison identifies as an atheist.[33]
In 2018, Grandmaison was accused of sexual and physical assault by two women.[34] Though he denied these accusations,[35] Atlantic Records eventually severed its relationship with him.[36]
Discography
editSingles
edit| Title | Year | Peak chart positions | Album | |
|---|---|---|---|---|
| US Bub. [37] |
US R&B/HH Bub. [38] | |||
| "Hard"[39] (featuring Tay-K and BlocBoy JB) |
2018 | 14 | 4 | Non-album singles |
| "Rivals"[40] (featuring Killy and Smooky MarGielaa) |
— | — | ||
References
edit- ^ a b c d Grierson, Tim. Meet Adam22, Underground Hip-Hop's Major Tastemaker Archived June 30, 2018, at the Wayback Machine. Rolling Stone. July 13, 2017.
- ^ a b "About No Jumper". YouTube.
- ^ Cole, Samantha (March 18, 2019). "Popular Podcast Host 'Adam22' Had a Gun Pulled On Him During a Livestream". Vice. Retrieved May 18, 2023.
- ^ a b Grierson, Tim. . How Adam22 Turned His BMX Podcast Into Essential Listening for Rap Fans. LA Weekly. March 22, 2017.
- ^ Roberts, Molly. How dare everyone tweet 'RIP Charles Manson'! Actually, they didn't.. Washington Post. November 20, 2017.
- ^ a b Markowitz, Douglas. Meet Adam22, the Podcast Mogul Who's Hosting Trap Circus. Miami New Times. November 22, 2017.
- ^ King, Seth (March 17, 2020). "Are you the next Lil Pump? These YouTubers will tell you — for a price". Input. Retrieved December 23, 2022.
- ^ Weekly, L. A. (July 2, 2012). "How Adam Grandmaison Is Changing the Way You Look at BMX". LA Weekly. Retrieved December 23, 2022.
- ^ a b "How No Jumper's Adam22 Became an Unlikely Rap Tastemaker". Complex. Retrieved December 23, 2022.
- ^ a b c "The true origin story of No Jumper". The FADER. Retrieved August 3, 2018.
- ^ "Hip-Hop's Punk Moment Has Arrived". The New York Times. June 23, 2017. ISSN 0362-4331. Retrieved December 23, 2022.
- ^ a b "No Jumper - YouTube". www.youtube.com. Retrieved August 17, 2023.
- ^ "Adam Grandmaison's 'No Jumper' Podcast Is a Drama and Hip Hop Extravaganza". Study Breaks. August 1, 2018. Retrieved August 3, 2018.
- ^ The Xxxtentacion Interview, April 27, 2016, retrieved August 17, 2023
- ^ Salisbury, Drew (December 22, 2017). "XXXTentacion Case: A Timeline of the Accusations". SPIN. Retrieved December 23, 2022.
- ^ Burford, Corinna (June 9, 2022). "The Complete History of XXXTentacion's Controversial Career". Vulture. Retrieved December 23, 2022.
- ^ "Adam22 on Twitter". Twitter. Retrieved April 17, 2018.
- ^ Caramanica, Jon (June 22, 2017). "The Rowdy World of Rap's New Underground". The New York Times. ISSN 0362-4331. Retrieved December 23, 2022.
- ^ Coleman, Vernon C. Cardi B Previews More New Music Ahead of Debut Albums. XXL. November 18, 2017.
- ^ "KTLA on Twitter". Twitter. Retrieved June 20, 2018.
- ^ Nyren, Erin (June 20, 2018). "Hundreds Gather in Los Angeles to Remember XXXTentacion". Variety. Retrieved June 20, 2018.
- ^ "Throng of Hundreds Shuts Down Melrose Avenue Amid Memorial for Slain Rapper XXXTentacion". KTLA. June 20, 2018. Retrieved June 20, 2018.
- ^ "YouTuber FouseyTube had promised Drake would show up at his show, he never did". Newsweek. July 17, 2018. Retrieved August 3, 2018.
- ^ "FouseyTube's disastrous festival echoes TanaCon, reopens debate over YouTuber events". Polygon. Retrieved August 3, 2018.
- ^ Mitchell, Taiyler Simone (December 23, 2022). "First, Tory Lanez shot Megan Thee Stallion. But even more violence came in the years after, with a cascade of threats, vitriol, and textbook 'misogynoir' harassment". Insider. Retrieved December 24, 2022.
- ^ Begert, Blanca; Coscarelli, Joe; Morino, Douglas (December 23, 2022). "Rapper Tory Lanez Guilty in Shooting of Megan Thee Stallion". The New York Times. ISSN 0362-4331. Retrieved December 23, 2022.
- ^ "Lena The Plug on Youtube – $EXTAPE AT 1 MILLION". Youtube. Retrieved January 17, 2017.
- ^ Walker, Angus. https://www.hotnewhiphop.com/youtuber-lena-the-plug-promises-sex-tape-if-she-gets-1-million-followers-news.27861.html YouTuber Lena The Plug Promises Sex Tape If She Gets 1 Million Followers. HNHH. January 23, 2017.
- ^ "Lena The Plug on Youtube – THE 1 MILLION SUBS TAPE IS FINALLY HERE!". Youtube. Retrieved December 19, 2019.
- ^ "PlugTalkShow on Twitter "The first episode of Plug Talk is now live! For our first one we enlisted our good friend @adrianachechik!". Twitter. Retrieved November 16, 2021.
- ^ "Watch Behind-the-Scenes Footage of the Threesome This YouTube Vlogger Had With a Hottie She Met on Twitter – Maxim". www.maxim.com. August 2, 2017. Retrieved December 23, 2022.
- ^ "adam22 on Twitter:The baby is here, healthy and adorable". Twitter. Retrieved November 15, 2020.
- ^ "The Quadeca Interview". YouTube. No Jumper. March 26, 2019. Retrieved March 27, 2019.
- ^ Hogan, Marc (March 30, 2018). "Sexual Assault Allegations Against Adam22 of No Jumper Detailed by Two Women". Pitchfork.
- ^ Blais-Billie, Braudie (March 25, 2018). "No Jumper Podcast/Label Founder Adam22 Accused of Rape, Responds". Pitchfork.
- ^ "Atlantic Records Drops Adam22's No Jumper Label Deal Following Sexual Assault Allegations". Billboard. December 13, 2018.
- ^ "Tay-K – Chart History: Bubbling Under Hot 100". Billboard. Retrieved June 13, 2018.
- ^ "Tay-K – Chart History: Bubbling Under R&B/Hip-Hop Songs". Billboard. Archived from the original on May 26, 2018. Retrieved June 13, 2018.
- ^ "Hard (feat. Tay-K & BlocBoy JB) – Single by No Jumper on Apple Music". iTunes. March 22, 2018. Retrieved June 13, 2018.
- ^ "Rivals (feat. KILLY and Smooky MarGielaa) – Single by No Jumper on Apple Music". iTunes. July 19, 2018. Retrieved August 9, 2018.
