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No Poop July is a facetious TikTok trend started by the influencer Okcron. As the name implies, it involves not defecating for the entire month of July. The hashtag #NoPoopJuly has been viewed over 130 million times.
The news media and doctors have warned against attempting the challenge as it is potentially dangerous to the gastrointestinal tract.
Trend
editThe trend involves young influencers (mostly aspiring ones) to hold their bowel movements while online crowds cheer them on,[clarification needed] with the trend being recognized as a joke.[1] The trend is included in month-related trends like No Nut November, No Fap September, and Dry January. The young influencers are also shown to have pretend neck strains and flushed skin.[1][2] The recognized background music for this trend is the Meg & Dia's song Monster.[3]
The trend went popular as early as 2020, with editions every year after. A Google Trends search hears the popularity surge every year, limited to the month July. The trend tripled in popularity since the original version in 2022.[1] In the same year, a noticeable 130 million views came from the hashtag #NoPoopJuly.[2]
Criticism by doctors
editAfter the 2022 edition of the challenge, multiple news sources talked about the TikTok trend, with multiple doctors pushing against it. Dr. Austin Chang, a popular TikTok influencer and a gastroenterologist said “Obviously, we hope that no one takes it seriously", "Honestly, people who have regular, normal functioning GI tracts are not going to have this issue, because their body is going to want to get rid of their waste," he said. "So it's not like they have a choice in holding it in."[1][4]
See also
edit- Blackout challenge - Deadly TikTok trend which claimed the lives of seven children.
References
edit- ^ a b c d "'No poop July' jokes are all over TikTok. Some doctors urge users not to try it for real". NBC News. 2022-07-26. Retrieved 2024-08-30.
- ^ a b "'No Poop July' Started as a Joke, Now Doctors are Freaking Out". DUDE Wipes. Retrieved 2024-08-30.
- ^ "'No Poop July' TikTok Challenge: Do The Doo, Doctors Warn". Across America, US Patch. 2022-07-27. Retrieved 2024-09-03.
- ^ "VIDEO: TikTok's fake 'No Poop July' challenge could cause real harm". www.healio.com. Retrieved 2024-09-03.