Nobuntu Lindumusa Hlazo-Webster (born 3 April 1982) is a South African politician and former businesswoman. She is the co-founder and deputy leader of Build One South Africa (BOSA), and she has represented the party in the National Assembly of South Africa since June 2024.

Nobuntu Hlazo-Webster
Member of the National Assembly
Assumed office
14 June 2024
Deputy Leader of Build One South Africa
Assumed office
24 September 2022
LeaderMmusi Maimane
Preceded byParty established
Personal details
Born
Nobuntu Lindumusa Hlazo

(1982-04-03) 3 April 1982 (age 42)
Lamontville, Durban
Natal, South Africa
Political partyBuild One South Africa
Spouse
Ayanda Webster
(m. 2007)
Alma materIMM Graduate School

Born in Durban, Hlazo-Webster began her career in marketing and media production. Her ventures included African Pursuit, her marketing and business development consultancy. She entered politics in September 2022 when she launched BOSA with Mmusi Maimane, and she was the party's candidate for Premier of Gauteng in the May 2024 general election.

Early life and education

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Hlazo-Webster was born on 3 April 1982.[1] She was born in Lamontville outside Durban, but she grew up in the nearby township of eNanda.[2] She has a degree in e-marketing from the IMM Graduate School.[2]

Business career

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Before entering politics, Hlazo-Webster worked in business and marketing. In 2007 she co-founded her first company, Ayano Communications, a communications and advertising firm.[2] In 2013 she co-founded African Pursuit, a marketing and business development consultancy which she ran for the next decade;[2][3] its eventual clients included South African Breweries, Engen, and government departments in Ekiti State, Nigeria and KwaZulu-Natal, South Africa.[4] She said that her job at African Pursuit was to "commercialise dreams".[4] In 2015 she and her African Pursuit partner, Sibahle Malunga, launched My African Buy, an online marketplace.[5]

During this period Hlazo-Webster was also the co-host, with businessman Derek Thomas, of a short-lived SABC3 programme called Think Big. The show was a business reality competition show sponsored by Standard Bank, and its only season began airing in July 2014.[6] In 2016 Hlazo-Webster self-published a novel called Perfect Mess Perfect Grace.[7]

In 2018 she co-founded Avad Media, a production company which was a joint partnership with actress Ayanda Borotho and writer Dudu Busanidube.[2]

Meanwhile, in parallel to her business pursuits, Hlazo-Webster was involved in various philanthropic and community initiatives.[4] She founded the South African Women's Commission, a women's empowerment organisation, and chaired the Businesswomen's Association of South Africa.[8] She also attended Futurelect, Lindiwe Mazibuko's leadership development programme, and the United States International Visitor Leadership Programme, and she was a fellow of the International Women's Forum.[9][10]

Political career

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On 24 September 2022, Mmusi Maimane launched his new political party, Build One South Africa (BOSA). At the party's launch in Soweto, Hlazo-Webster was introduced as the party's co-founder and deputy leader.[11] When asked about her entrance into politics, she said that, "There comes a time when you can no longer sit on the sidelines. I felt that all the things I was doing were not enough".[12]

On 2 April 2024, at another event in Soweto, Hlazo-Webster was unveiled as BOSA's candidate for election as Premier of Gauteng in the upcoming general election.[13][14] Her campaign platform focused on the economy.[15] Alongside her provincial campaign, she was ranked second on BOSA's party list for election to the national Parliament of South Africa.[1]

When the election was held in May 2024, BOSA won only one seat in the Gauteng Provincial Legislature. Maimane announced that the Gauteng seat would be filled by Ayanda Allie, while Hlazo-Webster would join him in Parliament as one of the party's two national representatives.[16][17] After she was sworn in to the National Assembly on 14 June, Hlazo-Webster was appointed as a member of the Portfolio Committee on Water and Sanitation, a member of the Portfolio Committee on Small Business Development, and an alternate member of the Portfolio Committee on Trade, Industry and Competition.[18]

Personal life

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Hlazo-Webster is Christian.[4] She married Ayanda Webster in 2007; they have two sons.[19] Together the couple convened a non-denominational religious group, the Salt and Light Tribe; founded a non-profit organisation called Phatha; and launched a vlog series about their marriage, Love on the Reel.[20] They moved to Gauteng in 2011.[2]

Hlazo-Webster was a close friend to environmental activist Ndoni Mcunu and acted as a spokesperson for Mchunu's family after her death in 2022.[21]

References

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  1. ^ a b "Final Candidate Lists for 2024 National and Provincial Elections: National Candidates" (PDF). Electoral Commission of South Africa. 10 April 2024. Retrieved 2024-03-26.
  2. ^ a b c d e f Khanyile, Uslindile (6 November 2022). "Uhlezi elangazelela ukwenza izinto ngendlela eyehlukile". iLanga Lempelasonto (in Zulu). Retrieved 22 July 2024.
  3. ^ "Nobuntu Webster: I let go of the parts of my business that were not aligned with my purpose and values". She Leads Africa. 2019-03-11. Retrieved 2024-07-22.
  4. ^ a b c d Fokazi, Tshwanelo (2015-02-26). "Grace & Favour: Nobuntu Webster is the Girl of The Moment!". Smart ZAR Girls. Retrieved 2024-07-22.
  5. ^ "Two South African women entrepreneurs take on retail in Africa with their new online portal". Lionesses of Africa. 2015-12-06. Retrieved 2024-07-22.
  6. ^ Mabandla, Vuyo (2014-08-19). "New reality show says 'Think Big'". Small Business Connect. Retrieved 2024-07-22.
  7. ^ Mkhize, Nosipho (8 November 2016). "Business leader publishes novel". News24. Retrieved 2024-07-22.
  8. ^ Van Wyk, Albertus (24 May 2024). "Meet the fresh political blood". Vrye Weekblad (in Afrikaans). Retrieved 2024-07-22.
  9. ^ "Elections 2024: The Under-45's Club". Daily Maverick. Retrieved 2024-07-22.
  10. ^ Mbolekwa, Sisanda (2 April 2024). "Nobuntu Hlazo-Webster named Build One SA Gauteng premier candidate". Sunday Times. Retrieved 22 July 2024.
  11. ^ Capa, Siyamtanda (24 September 2022). "Maimane's new party for political change". IOL. Retrieved 2022-09-25.
  12. ^ Capa, Siyamtanda (28 May 2024). "Economy, service delivery and competence: Hot topics for Gauteng premier candidates". News24. Retrieved 2024-07-22.
  13. ^ "BOSA announces Nobuntu Hlazo-Webster as Gauteng's premier candidate". EWN. 2 April 2024. Retrieved 2024-07-22.
  14. ^ Nondywana, Thando (2024-04-03). "Hlazo-Webster means business for Build One SA". The Citizen. Retrieved 2024-07-22.
  15. ^ "Jobs in every household promised as Bosa reveals Nobuntu Hlazo-Webster as its Gauteng premier candidate". The Star. 3 April 2024. Retrieved 22 July 2024.
  16. ^ "Maimane, Hlazo-Webster head to Parliament and Allie to GP Legislature". The Star. 4 June 2024. Retrieved 22 July 2024.
  17. ^ Dentlinger, Lindsay (6 June 2024). "BOSA's Maimane returns to Parliament, vows to hold govt accountable for jobs, education". EWN. Retrieved 2024-07-22.
  18. ^ "Nobuntu Lindumusa Webster". People's Assembly. Retrieved 2024-07-22.
  19. ^ "Our Leadership: Nobuntu Hlazo-Webster". Build One South Africa. Retrieved 2024-07-22.
  20. ^ "Facilitators: Ayanda & Nobuntu Wester". Jewel Weddings. Retrieved 2024-07-22.
  21. ^ Khumalo, Zandile (21 April 2022). "'Unshakeable and humble': Environmental scientist Ndoni Mcunu's death rocks family, fiancé". News24. Retrieved 2024-07-22.
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