Now or Never (Lead album)

Now or Never is the sixth studio album by Japanese hip-hop group Lead, released on July 18, 2012, under the Pony Canyon label. It was their first album to chart in the top ten on the Oricon charts since their debut album Life on da Beat (2003) coming in at #6 and remaining on the charts for two weeks.

Now or Never
Studio album by
ReleasedJuly 18, 2012
Recorded2009–2012
GenreHip hop, pop, R&B
LabelPony Canyon
Lead chronology
Lead Tracks: Listener's Choice
(2008)
Now or Never
(2012)
The Showcase
(2016)
Singles from Now or Never
  1. "GiraGira Romantic"
    Released: August 5, 2009
  2. "Speed Star"
    Released: July 28, 2010
  3. "Hurricane"
    Released: August 10, 2011
  4. "Wanna Be With You"
    Released: March 14, 2012

The album was their first album in four years and contained four preluding singles: "GiraGira Romantic", "Speed Star", "Hurricane" and "Wanna Be with You". Both "Hurricane" and "Wanna Be with You" charted in the top ten, with "Wanna Be with You" charting at #3. It was their first album to be released in multiple editions: CD, CD+DVD and two 2CD editions with different content.

Now or Never was their last album with lead vocalist Hiroki Nakadoi, as, after their following single "Still", he left the group due to feelings of inadequacy.

Information

edit

Now or Never charted high on the Oricon Albums Charts, taking the #6 spot and remaining on the charts for two consecutive weeks.[1] The album charted better than their last studio album, Feel the Vibes, which had only peaked at #44.[2]

Prior to the album's release, there were four preluding singles over the course of three years, beginning with "GiraGira Romantic" on August 5, 2009. "GiraGira Romantic" was released a year after their last single "Sunnyday" and album Lead Tracks: Listener's Choice. "Gira gira" is a Japanese sound effect, which typically denotes something shiny or sparkling.[3] The single "GiraGira Romantic" would also be the first time Lead would release different editions of their singles, outside of the standard CD and CD+DVD combo.[4][5][6][7]

Their following single, "Speed Star", would carry an updated version of their song "Virgin Blue", which was originally released in March 2006.[8] This version would be placed on the second disc of the Type B edition of the album. The following singles, "Hurricane" and "Wanna Be with You", both charted in the top ten on the Oricon Singles Charts at #8 and #3 respectively.[9][10] Some of the coupling tracks from the singles would be placed on the Type C editions of the album.

The album became their first album to be released with multiple editions, a standard CD, a CD+DVD combo and two different 2CD versions, the latter three of which were of limited release. Each edition contained different content. The 2CD Jacket B edition contained both the studio album on the first disc, while the second disc harbored a compilation of all their previous a-sides, some of which were updated for their tenth anniversary release.[11] The 2CD Jacket C edition contained both the studio album on the first disc and a collection of the groups best coupling tracks from past singles, some of which were rearranged for the album. The new song "Burning Up!" was also included on the second disc.[12] For the CD+DVD edition, the music video for "Stand and Fight" was included, which was the main promotional track for Now or Never.[13][14]

Now or Never would become Lead's final album with lead vocalist Hiroki Nakadoi, whereas Hiroki resigned due to feeling inadequate compared to his fellow members. After the group celebrated their tenth anniversary with the Leader's Party 10! concert for their fan club in March 2013, vocalist Hiroki Nakadoi stepped away from the group. His final single release with Lead would be with their single "Still", which had been released on December 12, 2012 – his departure would come the following year in April.

Hiroki's departure

edit

After receiving the opportunity to debut at the age of 17, the past 10 and a half years I spent as a member of Lead was a wonderful time beyond words. I was able to get here thanks to the support of many people, and I was also able to experience things that not everyone can experience, something irreplaceable in my life. . . . Because of you all, I have been able to come this far.

— Nakadoi Hiroki, To Everyone

After Lead celebrated their tenth anniversary with the Leader's Party 10! concert for their fan club in March 2013, vocalist Hiroki Nakadoi stepped away from the group.[15] His final single release with Lead was for their single Still, which had been released on December 12, 2012, and his departure was in April the following year.

Hiroki began to discuss his feelings about leaving to the other members prior to his departure, explaining how he felt that they had surpassed him since they debuted in 2002 with "Manatsu no Magic"; however, due to their reassurance and saying that they would all "do their best together", he had decided to stay on, putting more effort into his overall performance. Despite this, he fell into a depression, believing that he was unable to "catch up" to his friends' level and began talking about wanting to leave again. He said how he felt that, due to him still not having any self-confidence, he "shouldn't be with the members who are aiming higher and . . . relying on the kindness of the staff members . . . and the Leaders (their fans)."

Prior to Hiroki making his final decision, the other members, Keita Furuya, Akira Kagimoto and Shinya Tanuichi, had questioned if they should remain as a unit if Hiroki decided to leave. When Hiroki finalized his decision, with full support to the others as a group, they chose to stay together due to the constant support of their fans.[16]

It is such a big thing that our leader is graduating, but we, the three of us, will continue holding up Lead's motto "Stand and Fight," and keep on going as Lead with our full effort, in order to see an even more vivid future with you Leaders.

— Shinya Tanuichi, Keita Furuya, Akira Kagimoto

Music video

edit

Despite music videos for "GiraGira Romantic", "Speed Star", "Hurricane" and "Wanna Be with You" being released prior to the album, none of the videos made it to Now or Never. Instead, the new video "Stand and Fight" was performed for the album, becoming the main promotional track.

The video opens with what appears to be a rundown storage facility and the members of Lead utilizing their skills in both hip-hop street dancing and break dancing. Throughout the video, they are shown both in and around the building, each given a solo spotlight. The room is both doused in white and red light, their wardrobe changing depending on the scene. The color red was most likely chosen to symbolize strength and the willing to fight, given the color's connotations.[17][18]

On January 26, 2012, the full video was uploaded to Lead's official YouTube, six months prior to the album's release in July.[19]

Track listing

edit
Now or Never track listing
No.TitleLyricsMusicArranger(s)Length
1."Stand and Fight"LeadDavor Vulama • Richard HarrisSeiji Motoyama4:01
2."Real Live"Koji Hayashi • HAYATOGavin DanielsGavin Daniels3:05
3."Speed Star"Lantana • Shinya TaniuchiYuki SakiSuzuki Kisaburo3:22
4."One More Side"Yasushi WatanabeYasushi WatanabeYasushi Watanabe4:42
5."Can't Get Enough"7chi子♪Davor Vulama • Eric SolomanSeiji Motoyama3:28
6."Voice"AnDisMAnDisMikutaMachine4:02
7."Wonder Mirror"7chi子♪Neil Krin • Noel Cohen • Tommy LamendolaSeiji Motoyama3:27
8."Tokio Night" (10th Anniversary MIX)shonen-JETshonen-JET 5:05
9."Boom!! Boom!!"LMPSHLMPSHSeiji Motoyama3:18
10."Hurricane"Hirofumi Asamoto • Shinya TaniuchiHirofumi AsamotoSeiji Motoyama4:03
11."Wanna Be with You"Lead • Seiji MotoyamaVincent Degiorgio • David FrembergSeiji Motoyama3:34
12."Come Along!"Yasushi WatanabeYasushi WatanabeYasushi Watanabe5:00
Total length:47:07
DVD
No.TitleLength
1."Stand and Fight" (music video)4:13
2."Stand and Fight" (making video) 
Disc 2 (Jacket B)
No.TitleLyricsMusicArranger(s)Length
1."Manatsu no Magic"Yasushi SasamotoYasushi SasamotoYasushi Sasamoto3:50
2."Show Me the Way" (10th anniversary ver.)Yasushi Sasamoto Yasushi Sasamoto 
3."Fly Away" (10th anniversary ver.)Yasushi Sasamoto • KATSU Yasushi Sasamoto 
4."Funky Days!"Enoki Tsuchi AtsushiShinji TamuraShinji Tamura4:10
5."Get Wild Life"Shinji Tamura • KatsuShinji TamuraShinji Tamura3:39
6."Night Deluxe" (10th anniversary ver.)Shōko Fujibayashi Daisuke "D.I" Imai 
7."Tenohira wo Taiyou ni"Takashi YanaseNawata HisashiTaku Izumi3:03
8."Delighted"Shōko Fujibayashi • Mr. BlistahTatsuyuki OkawaTatsuyuki Okawa4:33
9."Atarashii Kisetsu e"Kyogo KawaguchiYoshiaki MutouYoshiaki Mutou6:14
10."Baby Runnin' Wild"Shatori ShiraishiShatori ShiraishiShatori Shiraishi2:45
11."Virgin Blue 2010"Yoshiaka SagaraHayaSuzuki Kisaburo3:40
12."Summer Madness"Nice HashimotoYasunori Tanaka • Nice HashimotoMotonari Murakawa3:22
13."Drive Alive"LisaKen Iijima • Daisuke KaharaY.T.H3:30
14."Umi"MJSeiji MotoyamaMJ5:24
15."Stand Up!"LeadSeiji MotoyamaSeiji Motoyama3:21
16."Sunnyday"LeadSeiji MotoyamaSeiji Motoyama4:14
17."GiraGira Romantic"leonnToru Watanabe • Hirofumi HibinoHiroaki Serizawa4:02
Disc 2 (Jacket C)
No.TitleLyricsMusicArranger(s)Length
1."Wanna Be with You" (prologue)Seiji MotoyamaVincent DeGiorgio • David FrembergSeiji Motoyama3:33
2."Can't Stop"Seiji MotoyamaSeiji MotoyamaVincent DeGiorgio • Johan "Jones" Wetterberg • Jakob Hazell • Svante Halldin • Per Eklund3:48
3."Hungry Sniper"Kenji HayashidaKenji HayashidaMakoto Sakuma5:18
4."Unbalanced Kiss o Shite" (album ver.)Hiroshi Yamada • Shinya TanuichiHiro TakahashiIkutaMachine3:46
5."Stay with Me" (Album ver.)Akira KagimotoSeiji MotoyamaSeiji Motoyama4:02
6."Speechless"Lantana • Shinya TanuichiPontus SöderqvistVincent DeGiorgio • Bjorn DjupstromPontus SöderqvistVincent DeGiorgio • Bjorn Djupstrom3:39
7."Burning Up!"Akira Kagimoto • Shinya TanuichiAkira KagimotoSeiji Motoyama3:50
8."24Hrs" (live mix)Seiji MotoyamaVincent DeGirogio • Johan "Jones" Wetterberg • Lawrence "Woo" AllenSeiji Motoyama3:15
9."Hikari" (album ver.)Keita Furuya • Shinya TanuichiOno Kazunarishonen-JET4:09
10."Sun×You"LeadAkira KagimotoSeiji Motoyama5:15
11."Color"MinoriSeiji MotoyamaSeiji Motoyama4:39
12."High Tension Day"LeadSeiji MotoyamaSeiji Motoyama • Lead4:13
Total length:49:27

Charts

edit
Release Chart Peak position
July 18, 2012 Oricon Weekly Albums Chart 6

References

edit
  1. ^ "NOW OR NEVER / Lead / ORICON NEWS". Oricon. Retrieved October 22, 2017.
  2. ^ "Feel The Vibes / Lead / ORICON NEWS". Oricon. Retrieved October 22, 2017.
  3. ^ "Define gira gira ギラギラ". Japanese-to-English SFX Translations at The JADED Network. Retrieved October 22, 2017.
  4. ^ "GiraGira Romantic -Hiroki Ver.- (SINGLE+DVD)(Japan Version)". YesAsia. Retrieved October 22, 2017.
  5. ^ "GiraGira Romantic -Akira Ver.- (SINGLE+DVD)(Japan Version)". YesAsia. Retrieved October 22, 2017.
  6. ^ "GiraGira Romantic -Keita Ver.- (SINGLE+DVD)(Japan Version)". YesAsia. Retrieved October 22, 2017.
  7. ^ "GiraGira Romantic -Shinya Ver.- (SINGLE+DVD)(Japan Version)". YesAsia. Retrieved October 22, 2017.
  8. ^ "SPEED STAR★ - EP". iTunes. Retrieved October 22, 2017.
  9. ^ "HURRICANE(初回限定盤D) / Lead / ORICON NEWS". Oricon. Retrieved October 22, 2017.
  10. ^ "Wanna Be With You(初回盤A) / Lead / ORICON NEWS". Oricon. Retrieved October 22, 2017.
  11. ^ "Now or Never [w/ Bonus CD, Limited Edition/Type-B]". CD Japan. Retrieved October 22, 2017.
  12. ^ "Now or Never [w/ Bonus CD, Limited Edition/Type-C]". CD Japan. Retrieved October 22, 2017.
  13. ^ "Now or Never [w/ DVD, Limited Edition/Type-A]". CD Japan. Retrieved October 22, 2017.
  14. ^ "NOW OR NEVER Lead Official Discography". Lead Official. Retrieved October 22, 2017.
  15. ^ "Leadの活動に関する大切なお知らせ (Important notice concerning Lead's activities)". Lead Official. January 30, 2013. Retrieved October 2, 2017.
  16. ^ "To Everyone". Lead Official Blog. January 30, 2013. Retrieved October 2, 2017.
  17. ^ "Meaning of the Color Red". Bourn Creative. February 25, 2011. Retrieved October 22, 2017.
  18. ^ "All About The Color RED Meaning, Psychology, Symbolism". Sensational Color. Retrieved October 22, 2017.
  19. ^ "【PV】Stand and Fight / Lead". Lead Official YouTube. Retrieved October 22, 2017.