OR Group (Obuv Rossii) is a Russian shoe company founded in Novosibirsk in 2003 by Anton Titov.[1]
 | |
| Founded | 2003 |
|---|---|
| Founder | Anton Titov |
| Headquarters | Novosibirsk, Russia |
Key people | Anton Titov |
| Products | shoes |
| Website | obuvrus |
History
editThe company was founded in 2003 in Novosibirsk.[2]
In March 2007, a project was launched in several Novosibirsk stores of the company: customers could take an interest-free loan for 3–5 months to buy shoes, but the purchase had to be more than 3000 rubles, and as a result, sales in the shops grew by 15% in three months.[3]
In 2010, the firm has signed a one-year advertising contract with singer Valeriya.[4]
In 2015, Obuv Rossii bought the S-TEP, a Novosibirsk shoe company, which owned a shoe factory in Berdsk.[5][6]
In November 2020, the company decided to change the name Obuv Rossii to OR Group; it also decided to go beyond the fashion segment and become a universal retailer developing a trading platform and online marketplace under the brand name Prodayom.[7]
Brands
editThe company's stores operate under the brands Westfalika, Peshekhod, Rossita, Emilia Estra and Lisette. The OR Group also develops footwear and clothing brands for an active lifestyle: S-TEP, all.go and Snow Guard. The number of stores is 851, 175 of which are franchised.[7]
-
Rossita -
Westfalika
Shoe factories
editThe company owns two shoe factories in Novosibirsk and Berdsk. It also planned to build a shoe factory in Linyovo, Novosibirsk Oblast, but refused to build it due to problems associated with the coronavirus pandemic.[7][8]
Finance
edit2020
edit- Revenue – 10.8 billion rubles;
- Net profit - 600 million rubles;
- EBITDA – 2.3 billion rubles.[9]
Headquarters
editThe company's headquarters is located in Kalininsky District at Bohdan Khmelnitsky Street 56. The OR Group occupies a 6-storey building that previously belonged to the Belon coal mining company.[10]
See also
editReferences
edit- ^ Сибирский башмачник. Коммерсантъ.
- ^ "Обувь России" сменит название. Интнрфакс.
- ^ Тапочки в рассрочку. Ведомости.
- ^ Певица Валерия стала лицом обувной сети «Вестфалика». Коммерсантъ.
- ^ «Обувь России» в кризис увеличит производство вдвое. РБК.
- ^ «Обувь России» приобрела компанию S-TEP. Коммерсантъ.
- ^ a b c «Обувь России» начала размещение выпуска облигаций на ₽1,5 млрд. РБК+.
- ^ Обуви не дали ходу. Коммерсантъ.
- ^ «Обувь России» займется производством детской обуви под брендами Universal Studios. Forbes.
- ^ «Обувь России» купила в Новосибирске бывший офисный комплекс «Белона». Тайга.инфо.