Olajumoke Orisaguna (born 1989) is a Nigerian model and radio personality who first gained public attention after she accidentally photobombed a photo shoot with British rapper Tinie Tempah while hawking bread on the streets of Lagos. The resulting photo catapulted her into the spotlight, leading to significant modelling and reality television opportunities. Her inspiring "grass-to-grace" journey garnered widespread media attention, including features by CNN and BBC Africa, and she has been celebrated as a role model.[1][2][3] In 2024, after a five-year hiatus, Orisaguna reappeared in the media to reveal domestic violence and exploitation had derailed her once-thriving career.[4]
Olajumoke Orisaguna | |
|---|---|
| Born | 1989 Ire, Osun state, Nigeria |
| Nationality | Nigerian |
| Other names | Omo Oni Bread Nigerian Cinderella |
| Occupation(s) | Model Radio presenter Bread hawker (formerly) |
| Partner | Sunday Orisaguna |
| Children | 2 |
Early life
editOrisaguna was born in 1989, raised in Ire, Osun State, and trained as a hairdresser. Her relationship with Sunday Orisaguna, an artisan by trade, produced two daughters, but his family's hostility – in addition to Sunday's physical abuse – fueled tension in their home. Following an altercation with Sunday's sister, Olajumoke decided to leave the relationship and move to Lagos [5] where she made a living hawking bread.[6][7]
Modelling
editIn 2016, whilst selling bread on Olonode Street in Yaba, Lagos, Orisaguna was captured in the background of a photo shoot with Tinie Tempah taken by celebrity photographer TY Bello.[8] Upon reviewing the images, Bello noticed Orisaguna's striking features and agreed she possessed modelling potential. [8] After posting the photograph on Instagram to rave reviews from the public, she scouted Orisaguna and offered to help launch her career. Bello subsequently arranged for Orisaguna's portrait to appear on Style magazine's cover, with plans for a documentary about her remarkable journey.[8]
Despite her limited education and minimal English proficiency (She is fluent in Yoruba), Orisaguna signed a contract with Few Model Management.[9] She was offered a scholarship by Sujimoto Group to attend Poise Nigeria, a Lekki-based finishing school to study Etiquette, Soft Skills, Social Graces, English, and Communication. This was to ensure that Olajumoke was well-prepared after the media attention subsided.[10] Sujimoto also provided Orisaguna five-year accommodation in a fully-furnished Surulere apartment, and her children were offered tuition up to university level, helping to secure their future. [11][9]
During her tenure as a model, Orisaguna landed brand deals with various companies including clothes store PayPorté,[13] bakeries Shirley's Bread [14] and Zenith Bakery [15] designer Layo G, [16] and womenswear brand Salmah Guzel.[17] She also appeared on the cover of Above, and walked the runway at Soweto Fashion Week where she signed a new deal with Ruutos Hair. [18]
Controversy
editIn a February 2018 YouTube video titled Olajumoke Sauce 7: Trends and Acceptance, Orisaguna expressed shock over the existence of gay people and their right to marry. She described homosexuality as "un-Nigerian," stating, "I know that there is no Nigerian that was born as a gay or lesbian." [19] [20] Orisaguna also revealed that she struggled to sleep after learning through Facebook that some gay individuals intended to marry. Her remarks included a troubling statement that LGBT individuals "will be dealt with in ways you can’t imagine," which many interpreted as a veiled threat. These comments were particularly controversial given the significant presence of LGBT individuals in the fashion industry.[20] In response to Orisaguna's remarks, Nigerian transgender model Veso Golden Oke posted a video criticising her statements and urged her to educate herself about the LGBT community, calling for greater understanding and highlighted the importance of awareness regarding diverse sexual orientations and gender identities.[21] [22] [23]
In 2019, Orisaguna's partner, Sunday, who had relocated to Lagos to reside with her, accused her of disrespecting him since rising to fame. Sunday also alleged that, despite expressing his intentions to marry her to her mother, Orisaguna had declined to formalise their relationship, stating that the time was not yet right.[24] Orisaguna addressed the allegations in an interview with The Punch, asserting that their relationship remained intact. She added that only God could judge between her and her husband regarding the claims he had been making in his interviews about her. [25]
Comeback
editIn 2024, after a five-year hiatus, Orisaguna spoke to radio host Ibukun 'Bybisasa' Adesoye on City FM and revealed that she was never legally married to her now ex-partner, and his jealousy contributed to further domestic violence which she endured in silence and kept hidden from her mentor Bello. [26] Her limited formal education had prevented her from reading contracts her new manager offered, resulting in significant losses. Orisaguna has expressed her willingness to acquire an education (She was unable to complete her English and etiquette classes due to commuter challenges), and is currently reinventing herself as a radio presenter with the City FM talk show Kilon Shele.[27]
References
edit- ^ Over flogging The Nigerian Dream: Olajumoke Orisaguna, 25 February 2016, NGRGuardian, Retrieved 25 February 2016
- ^ From bread seller to top model: How a photobomb created a star, Stephani Bugari, 12 February 2016, CNN, Retrieved 25 April 2016
- ^ "Olajumoke: 'Tinie Tempah photobomb transformed my life'". BBC News. 21 August 2017. Retrieved 14 June 2019.
- ^ Olajumoke Orisaguna: Another chance for former Oni buredi
- ^ How my husband assaulted me, ruined my career – Olajumoke Onibread
- ^ Victor Oluwasegun (15 March 2016). "Baker's honour for bread hawker". The Nation. Retrieved 31 March 2016.
- ^ "What's Next for Bread Seller turned Covergirl Olajumoke Orisaguna?". BellaNaija.com. Retrieved 31 March 2016.
- ^ a b c A woman selling bread got a modelling contract by accidentally photobombing Tinie Tempah, 11 February 2016, Scott, Metro, Retrieved 25 February 2016
- ^ a b From bread seller to top model: How a photobomb created a star, 12 February 2016, CNN, Retrieved 25 February 2016
- ^ "Naijamighty | Nigeria No. 1 Online Portal". Naijamighty | Nigeria No. 1 Online Portal. Retrieved 16 May 2016.
- ^ Real reason behind Sujimoto’s gesture to Olajumoke Orisaguna
- ^ "%23OlajumokeGoesToPoise - Twitter Search". twitter.com. Retrieved 16 May 2016.
- ^ [1]
- ^ From Bread Hawker to Ambassador
- ^ BREAD SELLER-TURNED-MODEL, OLAJUMOKE ORISAGUNA IN FINANCIAL, RELATIONSHIP IMBALANCE
- ^ Rising model stuns in Layo. G lookbook sneak peek
- ^ Emerging model fronts fashion brand, Salmah Guzel collection
- ^ [Ruutos Hair https://thenationonlineng.net/olajumoke-signs-deal-with-firm/ Olajumoke Signs Deal With Firm]
- ^ (21 February 2018). 'Olajumoke Sauce 7: Trends and Acceptance featuring Actor Yemi Blaq'. YouTube.
- ^ a b "Anti-gay threats from Nigerian bread-seller turned model". Nigeria: NoStrings. 11 April 2018. Retrieved 14 June 2019.
- ^ 'Nigerian transgender model Veso Golden Oke calls out Olajumoke Orisaguna for anti-gay threats'. NoStrings. (Nigeria).
- ^ 'Veso Golden Oke'. 76Crimes.
- ^ (12 April 2018). 'Transgender Veso Golden Oke blasts Olajumoke Orisaguna for her attack on Nigerian gays!'. YouTube. (Nigeria)
- ^ 'Jumoke's baby daddy puts her on blast'. NoStrings. (Nigeria).
- ^ 'God will judge between my husband and me –Olajumoke Orisaguna'. NoStrings. (Nigeria)
- ^ Olajumoke, former viral bread seller, makes comeback as radio presenter
- ^ Olajumoke, former viral bread seller, makes comeback as radio presenter