Wikipedia

Oliver Peoples

Oliver Peoples is an American luxury eyewear brand established in 1986, and owned by Luxottica.[1] The brand is sold in Oliver Peoples boutiques, online, and in fashion boutiques and department stores throughout the world. Oliver Peoples eyewear is designed in Los Angeles, Italy, and Japan.[2]

Oliver Peoples
Company typeSubsidiary of Luxottica
Founded1986
Headquarters
Los Angeles, CA
,
United States
Number of locations
42 retail stores
Key people
Rocco Basilico (CEO)
ProductsEyewear and Sunglasses
OwnerLuxottica
ParentEssilorLuxottica
Websiteoliverpeoples.com

History

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Oliver Peoples was founded by Kenny Schwartz, Larry Leight and his brother Dennis Leight in 1986.[3] Before they launched the company, Schwartz and Larry Leight worked as opticians. They would draw glasses on the celebrities in Vogue magazine.[4] In 1984, Leight designed a frame, later named "Identity,"[5] that was fabricated for pop artist Andy Warhol.[6] Warhol wore the glasses for an editorial spread published in the German magazine Männer Vogue in 1987.[7]

In 1986, while Schwartz and the Leight brothers were searching for eyewear brands to stock their new boutique in West Hollywood, California,[8] they purchased a bulk lot of American brand name frames in their original packaging for $5,000 at an auction in Connecticut.[9] While going through the inventory, a receipt was found naming the frames' original owner, Oliver Peoples. The brothers named the company after him.[3]

In 2006, Oakley acquired Oliver Peoples for $46.7 million.[10] In 2007, Oakley was purchased by eyewear giant Luxottica.[11] In 2016, Rocco Basilico became the CEO of Oliver Peoples. After his first year at the helm, Basilico earned himself a place on the famed Forbes' '30 Under 30' list.[12] To date, Basilico has helped increase Oliver Peoples' retail footprint from 14 to 42 global stores.[13]

In film, television and music

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1991, Oliver Peoples is mentioned in Bret Easton Ellis' novel, American Psycho. The film adaptation, released in 2000, features Christian Bale in the iconic Oliver Peoples 'O'Malley' frames.[14] The same year, Julia Roberts wears 'M-4 Sun' frames in Dying Young.[citation needed]

1993, Whoopi Goldberg wears MP-2 in Sister Act 2: Back in the Habit. Also in 1993, Laura Dern wore Oliver Peoples glasses in Jurassic Park.[15]

1994, Anthony Edwards wears Oliver Peoples (full rim frames, later rimless) throughout his entire tenure on ER.[citation needed]

1996, Jeff Goldblum wears Oliver Peoples Finley in “Independence Day”.

1997, Bruce Willis wears 'O'Malley Sun' in The Jackal.[16]

1999, Brad Pitt wears Oliver Peoples' styles in Fight Club.[17]

2004, Denzel Washington wears Oliver Peoples M4 in Man on Fire.[18]

2005, Brad Pitt and Angelina Jolie wear Oliver Peoples in Mr. & Mrs. Smith.[19]

2007, Nicholas Cage wears Oliver Peoples MP-2 in “National Treasure, Book of Secrets”

2013, James Spader wears Oliver Peoples in the NBC series The Blacklist.[20]

2017, Bono from U2 wears Oliver Peoples 'Row After Midnight' frames. [21]

2022, Kevin Costner wears Oliver Peoples in the television series, Yellowstone.[22]

2022, Theo James and Aubrey Plaza wear Oliver Peoples in the HBO series The White Lotus.[23]

2023, Jeremy Strong as Kendall Roy wears Oliver Peoples in the HBO series Succession.[24]

Collaborations

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In 1994, Oliver Peoples and Sir Elton John collaborated to create a series of frames with a portion of the proceeds going to the Elton John AIDS Foundation. This marked the first collaboration with the brand.[25]

In 2009, Oliver Peoples collaborated with actress Zooey Deschanel for a signature pair of sunglasses called "Zooey."[26]

In 2012, Oliver Peoples collaborated with the Peck estate to launch the Gregory Peck style inspired by Peck's character in the film, To Kill a Mockingbird.[27]

In 2013, Oliver Peoples collaborated with French women's brand, Isabel Marant.[28]

In 2015, Oliver Peoples collaborated with Rodarte.,[29] Public School.[30] and fragrance brand Byredo.[31]

In 2016, Oliver Peoples collaborated with the luxury fashion label established by Mary-Kate and Ashley Olsen, The Row.[32]

In 2019, Oliver Peoples collaborate with the Grant estate to launch the Cary Grant style inspired by Grant's character in the film, North by Northwest.[33]

In 2020, Oliver Peoples collaborated with premium audio company, Master & Dynamic.[34]

In 2021, Oliver Peoples collaborated with Italian luxury brand, Brunello Cucinelli,[35] and fashion house, Frère.[36]

In 2023, Oliver Peoples collaborated with New York womenswear brand, Khaite.[37]

Boutiques

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As of 2022, the brand has 42 stores in North America, Europe, and Asia.[13]

See also

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References

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  1. ^ Bray, Chad; Paton, Elizabeth (January 16, 2017). "Luxottica, Owner of Ray-Ban, in $49 Billion Merger With Essilor". The New York Times. Retrieved January 19, 2024.
  2. ^ Baskin, Kara (May 4, 2017). "Oliver Peoples is the latest eyewear retailer to focus on the Prudential Center". Boston Globe. Retrieved May 5, 2017.
  3. ^ a b Immediato, Linda (February 13, 2013). "Tastemaker: Larry Leight Los Angeles Magazine". lamag.com. Los Angeles Magazine. Retrieved August 12, 2021.
  4. ^ "Meeting with Larry and Garrett Leight of Mr. Leight". lady-first.me. LadyFirst. August 9, 2021. Archived from the original on August 12, 2021. Retrieved August 12, 2021.{{cite web}}: CS1 maint: unfit URL (link)
  5. ^ Morales, Noria (July 8, 2011). "5 Things You Didn't Know About Oliver Peoples". fabsugar.com. Popsugar Fashion. Retrieved August 12, 2021.
  6. ^ "How To Become A Master Photographer, According To Albert Watson". vogue.co.uk. British Vogue. May 23, 2021. Retrieved August 12, 2021.
  7. ^ "A new book celebrates the best of Männer Vogue". vogue.fr (in French). Vogue Paris. May 1, 2014. Retrieved August 12, 2021.
  8. ^ "Oliver Peoples". sunsetplaza.com. Sunset Plaza. Retrieved August 12, 2021.
  9. ^ "Larry Leight". thechicgeek.co.uk. The Chic Geek. September 20, 2010. Retrieved August 12, 2021.
  10. ^ White, Ronald (February 9, 2006). "Oakley Buys Luxury Eyewear Maker". Los Angeles Times. Retrieved January 19, 2024.
  11. ^ "Oakley To Merge Into Luxottica Group For Us$29.30 Per Share". luxottica.com. Luxottica. Retrieved November 3, 2015.
  12. ^ "2018 30 Under 30: Art & Style". Forbes. Retrieved January 19, 2024.
  13. ^ a b Wells, Jonathan. "Rocco Basilico on creating Ray-Ban Stories and the future of wearables". thegentlemansjournal.com. Gentleman's Journal. Retrieved January 19, 2024.
  14. ^ "Patrick Bateman totally nailed 1980s dressing". gq-magazine.co.uk. British GQ. April 21, 2020. Retrieved March 16, 2023.
  15. ^ "Jeepers Creepers where'd you get those 'Peoples'?". wcfcourier.com. October 13, 1997. Retrieved September 14, 2023.
  16. ^ Rob (June 6, 2019). "Movie Wardrobe: Sunglasses Oliver Peoples of the "Jackal" (Bruce Willis) in The Jackal". SeenOnCeleb.com. Retrieved March 16, 2023.
  17. ^ "Oliver Peoples 523 - Brad Pitt - Fight Club | Sunglasses ID - celebrity sunglasses". sunglassesid.com. Retrieved March 16, 2023.
  18. ^ "Denzel Washington glasses". lunigal.com. Retrieved March 16, 2023.
  19. ^ "Oliver Peoples Nitro - Brad Pitt - Mr. and Mrs. Smith | Sunglasses ID - celebrity sunglasses". sunglassesid.com. Retrieved March 16, 2023.
  20. ^ "Oliver Peoples Clifton - James Spader - The Blacklist". WornOnTV. Retrieved November 6, 2023.
  21. ^ https://www.oliverpeoples.com/usa/washed-lenses-op-stories [bare URL]
  22. ^ "John's sunglasses on Yellowstone". WornOnTV. Retrieved March 16, 2023.
  23. ^ "How to Pack for Sicily, According to The White Lotus Season 2 Characters". Town & Country. December 12, 2022. Retrieved March 16, 2023.
  24. ^ Rikhy, Trishna. "Kendall Roy's 13 Best Outfits of All Time, Ranked". esquire.com.
  25. ^ "Archived copy". Archived from the original on March 6, 2023. Retrieved March 6, 2023.{{cite web}}: CS1 maint: archived copy as title (link)
  26. ^ Padilla, Max (February 15, 2009). "Oliver Peoples to unveil Zooey Deschanel signature sunglasses". Los Angeles Times. Retrieved March 16, 2023.
  27. ^ "Peck's Specs: Oliver Peoples Re-Creates The To Kill a Mockingbird Frames". Harper's BAZAAR. June 3, 2011. Retrieved March 16, 2023.
  28. ^ "Shop Isabel Marant x Oliver Peoples Sunnies Now". Harper's BAZAAR. February 21, 2014. Retrieved March 16, 2023.
  29. ^ Hoffman, Ellen. "You Can Shop These Sunglasses Straight Off The Runway". www.refinery29.com. Retrieved March 16, 2023.
  30. ^ "Oliver Peoples Goes to Public School". W Magazine. Retrieved March 16, 2023.
  31. ^ "Oliver Peoples and Byredo collaborate on sunglasses and scent". FashionNetwork.com. Retrieved March 16, 2023.
  32. ^ "Have Mary-Kate & Ashley Olsen created the perfect sunglasses?". Vogue France (in French). April 5, 2016. Retrieved March 16, 2023.
  33. ^ Brookins, Laurie (April 1, 2019). "Oliver Peoples Releases Eyewear Inspired by Cary Grant in 'North by Northwest'". The Hollywood Reporter. Retrieved March 16, 2023.
  34. ^ Lerma, Martin (November 12, 2020). "High Style Meets Hi-Fi With the Limited-Edition Oliver Peoples x Master & Dynamic Collection". Robb Report. Retrieved March 16, 2023.
  35. ^ "Brunello Cucinelli Collaborates With Oliver Peoples to Launch Its First Eyewear Line". Vanity Fair. September 22, 2021. Retrieved March 16, 2023.
  36. ^ Lei, Angela. "Oliver Peoples Launches Collaboration With FRÈRE In Stunning New Campaign". Forbes. Retrieved March 16, 2023.
  37. ^ "Khaite x Oliver Peoples Deliver the Ultimate Cool-Girl Sunnies in New Collab". Hypebae. Retrieved March 16, 2023.
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