Wikipedia

Omneky

Omneky is an American artificial intelligence (AI) company founded in May 2018 and headquartered in San Francisco, California. It uses machine learning to generate and test different ad creatives, analyze performance data, and optimize campaigns.[1][2][3][4][5]

Omneky Inc.
IndustryAdvertising Platforms, Artificial Intelligence (AI)
FoundedMay 2018
FounderHikari Senju
HeadquartersSan Francisco Bay Area,
Key people
Hikari Senju (CEO)
ProductsCreative Generation Pro, Product Generation Pro, Brand LLM
ServicesCreative Asset Generation, Omnichannel Insights, Omnichannel Orchestration, Brand Management
Websitehttps://www.omneky.com/

History

edit

Omneky was founded by Hikari Senju in San Francisco in 2018.[6][7] After the launch GPT-3, the LLM allowed Omneky to generate ads at scale, helping the company meet the rising need for digital ad content.[8] In September 2021, Omneky raised $2.5 million in a seed funding round.[9] In March 2022, the company won the 2022 Artificial Intelligence Excellence Awards.[10][11]

In July 2022, Omneky expanded its investor base to John Donovan, former CEO of AT&T Communications.[12][13] In August, Omneky added LinkedIn, Reddit, Snapchat, and connected TV, through a partnership with tvScientific, to its digital advertising .[14][15] In October 2022, the company presented as a finalist for TechCrunch Disrupt, becoming the first Generative AI company to pitch as a finalist.[15] In November, Omneky secured $10 million in seed funding to advance its AI-based platform.[16][17]

In February 2023, Omneky was recognized as a "Future 5" company in San Francisco for Q1 2023 by Built In SF.[18]

In March 2023, Omneky launched Product Generation Pro, which generates hyperrealistic product photos without the need for time-consuming and expensive photo and video shoots.[19][20] On June 7, Omneky, launched its Advertising LLM (Large Language Model) to quickly generate personalized, scalable content.[21][22] On July 18, Omneky launched its Creative Generation Pro tool which allows users to create thousands of personalized content variations at scale.[23][24] In November, Business Insider listed Omneky as one of the generative AI startups to watch disrupting the advertising.[25]

In January 2024, Omneky Inc. achieved SOC 2 Type II compliance by the American Institute of Certified Public Accountants (AICPA) standards for SOC for Service Organizations also known as SSAE 18.[26] On September 25, Omneky announced Generative Experience Management Platform.[27] In October, Omneky announced the launch of Advertising Agents, that leverages artificial intelligence to automate campaign generation, launch, and optimization, delivering higher performance and cost efficiency for advertisers.[28] In November 2024, Enterprise World named CEO Hikari Senju, the most visionary business leader to watch in 2024.[29] At the same time, Omneky launched of Creative Generation Pro Self Serve, a self-serve platform that empowers marketers of all sizes to effortlessly create, analyze, and launch high-performing Meta ads.[30]

References

edit
  1. ^ Innovates, Dallas; Edwards, Alex (2021-09-24). "DI People: Tuesday Morning, Complexity Gaming, Caris Life Sciences Make Moves". Dallas Innovates. Retrieved 2024-11-02.
  2. ^ Shen, Lucinda. "Amplitude CEO's ode to public market scrutiny". Fortune. Retrieved 2024-11-02.
  3. ^ "SNS広告のAI分析・クリエイティブ最適化ツール「Omneky」を国内初でライトアップが提供開始". プレスリリース・ニュースリリース配信シェアNo.1｜PR TIMES (in Japanese). 2021-11-15. Retrieved 2024-11-02.
  4. ^ Dey, Victor (2023-01-26). "How robotic process automation (RPA) can drive enterprise productivity". VentureBeat. Retrieved 2024-11-02.
  5. ^ Trate, Becca (2022-11-29). "5 Q's for Hikari Senju, Founder and CEO of Omneky". Center for Data Innovation. Retrieved 2024-11-02.
  6. ^ Daso, Frederick. "Omneky Delivers The Attention Your Brand Needs With Deep Learning". Forbes. Retrieved 2024-11-02.
  7. ^ Yoo, Hana (2024-02-26). "A Marketer's Guide To Generative AI Startups". AdExchanger. Retrieved 2024-11-02.
  8. ^ "Ain Hikari Senju: Powering Omneky to The Forefronts of AI-Advertising | The Enterprise World". October 17, 2024.
  9. ^ Woffenden, Claire (2021-09-30). "This Week in Fintech: TFT Bi-Weekly News Roundup 30/09". The Fintech Times. Retrieved 2024-11-02.
  10. ^ PRNewswire (2022-03-23). "Omneky Named Winner in 2022 Artificial Intelligence Excellence Awards". MarTech Series. Retrieved 2024-11-02.
  11. ^ "Omneky Named Winner in 2022 Artificial Intelligence Excellence Awards". 22 March 2022.
  12. ^ "Omneky Expands Growing List of Investors". AiThority. 2022-07-19. Retrieved 2024-11-02.
  13. ^ "Omneky Expands Growing List of Investors". seekingalpha.com. Retrieved 2024-11-02.
  14. ^ PRNewswire. "Omneky Expands Digital Advertising Capabilities". Benzinga. Retrieved 2024-11-02.
  15. ^ a b Dillet, Romain (2022-10-18). "Omneky uses AI to generate social media ads". TechCrunch. Retrieved 2024-11-02.
  16. ^ FinSMEs (2022-11-15). "Omneky Raises $10M in Seed Funding". FinSMEs. Retrieved 2024-11-02.
  17. ^ "生成AIスタートアップ繚乱 50分野335社が参入". 日本経済新聞 (in Japanese). 2023-07-31. Retrieved 2024-11-02.
  18. ^ "Omneky's AI Tech Helps Brands Launch Personalized Ads". Built In. Retrieved 2024-11-02.
  19. ^ Kulp, Patrick (2022-10-10). "AI Artwork Is Raising Questions About Digital Copyrights". Retrieved 2024-11-02.
  20. ^ "Omneky Launches New "Product Generation Pro" Feature". seekingalpha.com. Retrieved 2024-11-02.
  21. ^ "Omneky Launches New "Advertising LLM" Capability". seekingalpha.com. Retrieved 2024-11-02.
  22. ^ PRNewswire. "Omneky Launches New "Advertising LLM" Capability". Benzinga. Retrieved 2024-11-02.
  23. ^ "Omneky Launches New "Creative Generation Pro" Solution". seekingalpha.com. Retrieved 2024-11-02.
  24. ^ Siu, Antoinette (2023-08-03). "Agencies are concerned about how much to trust generative AI". Digiday. Retrieved 2024-11-02.
  25. ^ O'Reilly, Ryan Joe, Lauren Johnson, Lara. "Meet 12 generative AI startups that are primed to transform advertising and marketing in 2024". Business Insider. Retrieved 2024-11-02.{{cite web}}: CS1 maint: multiple names: authors list (link)
  26. ^ "Omneky Achieves SOC 2 Type II Compliance Certification". yahoo.
  27. ^ Revolutionizing Advertising with AI: How CEO Hikari Senju is Transforming Creative Campaigns at Scale | Ep 959 - The Digital Executive. 2024-10-15. Retrieved 2024-11-02 – via www.buzzsprout.com.
  28. ^ PRNewswire. "Omneky Launches AI-Powered Advertising Agents to Revolutionize Campaign Management". Benzinga. Retrieved 2024-11-02.
  29. ^ "Ain Hikari Senju: Powering Omneky to The Forefronts of AI-Advertising". The Enterprise World. 2024-10-17. Retrieved 2024-11-02.
  30. ^ "Omneky Launches Creative Generation Pro Self Serve: AI-Powered Advertising for Meta". Yahoo. 2024-11-25. Retrieved 2024-11-26.
Retrieved from "https://en.wikipedia.org/w/index.php?title=Omneky&oldid=1259646892"