Oracle CRM is a customer relationship management system created by Oracle Corporation.[1] It includes a number of different cloud applications that can be deployed together or used individually to analyze customer data and help companies connect and manage sales, marketing, and customer support.[1][2]

Oracle CRM
Developer(s)Oracle Corporation
TypeCRM software
Websitewww.oracle.com/cx/what-is-crm/ Edit this on Wikidata

History

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Oracle hired Mark Barrenechea in 1997 to build a CRM development team.[3] That development team evolved into the CRM division of Oracle in 1998, the first year that Oracle CRM was released.[4] Later, Barrenechea was responsible for the CRM half of Oracle's E-Business Suite (EBS) when he helped to bridge the separation between CRM and ERP by creating a single database that covered marketing, sales, order management, and accounting. This allowed Oracle to automate the entire CRM business flow, from lead to billing.[3]

Transition to Oracle Advertising and CX

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In 2012, Oracle announced a new cloud-based focus on customer experience (CX) within its CRM business.[5] At the time, CX was a relatively new term and referred to “the notion of providing a much more personalized approach to marketing and support."[5] In 2021, Oracle combined its CX products with those from Oracle Data Cloud and renamed them Oracle Advertising and Customer Experience (CX).[6][7] Oracle Advertising and Customer Experience (CX) is the name of Oracle's CRM system in the cloud.

Oracle CRM and Oracle Advertising and CX functionalities

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Oracle provides the following CRM functionalities in its products:[8]

Oracle's variations of CRM

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Oracle offers different installations of the CRM system:

Oracle CRM acquisitions

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2005

2010

2011

2012

2013

2014

2015

2018

References

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  1. ^ a b c "Breaking Down Oracle CRM: A Comprehensive Guide". Top Business Software Resources for Buyers - 2021 | Software Advice. 2016-04-05. Retrieved 2021-08-20.
  2. ^ "Why CX System vs. CRM System?". Anodius. 2019-11-08. Retrieved 2021-08-20.
  3. ^ a b Symonds, Matthew (2003). Softwar : an intimate portrait of Larry Ellison and Oracle. New York: Simon & Schuster. ISBN 0-7432-2504-X. OCLC 52638805.
  4. ^ "What is Oracle Customer Experience Cloud (Oracle CX Cloud)?". SearchCustomerExperience. Retrieved 2021-09-01.
  5. ^ a b c Kanaracus, Chris (2012-12-20). "Oracle buys Eloqua for marketing software in $871 million deal". InfoWorld. Retrieved 2021-09-22.
  6. ^ "Third-party cookie cull: Ready for the cliff-face?". The Drum. Retrieved 2021-09-22.
  7. ^ Evans, Bob (2021-02-16). "The Disruptive Larry Ellison: Shatters Tradition to Reflect New Cloud Realities". Retrieved 2021-09-22.
  8. ^ "Best CRM Software & Solutions for 2021 | CRM Software List". IT Business Edge. 2019-02-21. Retrieved 2021-10-21.
  9. ^ PeopleSoft Customer Relationship Management (CRM) Applications | Oracle
  10. ^ "Oracle E-Business Suite support deadline sparks upgrades". SearchITChannel. Retrieved 2021-11-24.
  11. ^ "Oracle to Pay $5.85 Billion for Siebel". The New York Times. 2005-09-13.
  12. ^ "Oracle Buys eCommerce Software Giant ATG For $1 Billion". TechCrunch. 2010-11-02.
  13. ^ "Oracle Buys Compendium, A Content Marketing Startup, To Build Up Its Arsenal Against Salesforce". TechCrunch. 2013-10-17.
  14. ^ "Oracle to Buy Responsys for $1.5 Billion". 2013-12-20.
  15. ^ "Oracle's Big Machines Acquisition Predicts The Future Of Cloud Selling Applications". Forbes. 2013-10-23.
  16. ^ "Oracle Buys TOA Technologies for Field Service SaaS". 2014-08-01.
  17. ^ "Oracle acquires BlueKai, rounds out its marketing cloud". ZDNet. 2014-02-24.
  18. ^ "Oracle snags Maxymiser to goose its marketing push". Fortune. 2015-08-20.
  19. ^ "Oracle acquires DataFox, a developer of 'predictive intelligence as a service' across millions of company records". TechCrunch. 2018-10-22.