Our Master's Voice: Advertising is a 1934 book of social criticism about the propaganda purpose of advertising under capitalism. Author James Rorty drew on his experience as an ad copywriter in New York to write his critique.[1] Rorty pointed out the frequent application of the then-new fields of psychology and social science for advertising research.[2]
 Title page for Our Master's Voice: Advertising (1934) | |
| Author | James Rorty |
|---|---|
| Publisher | The John Day Company |
Publication date | 1934 |
| OCLC | 1050233319 |
Reception
editCritics praised Rorty's "fiery discussion of the advertising racket" and his work to debunk the mysteries of the ad profession.[3] They criticized, however, both his narrow perspective on the industry[4] and his lack of positive proposals for improving United States society.[3]: 91
References
edit- ^ "James Rorty, 82, A Radical Editor". The New York Times. 1973-02-26. Retrieved 25 May 2021.
- ^ D'Angelo, Frank J. (1986). "Subliminal Seduction: An Essay on the Rhetoric of the Unconscious". Rhetoric Review. 4 (2): 160–161. doi:10.1080/07350198609359118. ISSN 0735-0198. JSTOR 466034.
- ^ a b Brickell, Herschel (1934). "The Literary Landscape". The North American Review. 238 (1): 88–96. ISSN 0029-2397. JSTOR 25114480. Retrieved 25 May 2021.
- ^ Duffus, R. l (1934-05-20). "Mr. Rorty's Biased View of Modern Advertising; There Is Truth in His Picture, but What He Shows Is by No Means the Whole Picture OUR MASTER'S VOICE: ADVERTISING". The New York Times. Retrieved 25 May 2021.
Further reading
edit- Barnard, Rita (Autumn 1993). "The Storyteller, the Novelist, and the Advice Columnist: Narrative and Mass Culture in "Miss Lonelyhearts"". Novel: A Forum on Fiction. 27 (1): 40–61. doi:10.2307/1345980. JSTOR 1345980.
- Lantos, Geoffrey P. (1987). "Advertising: Looking Glass or Molder of the Masses?". Journal of Public Policy & Marketing. 6: 104–128. doi:10.1177/074391568700600108. ISSN 0743-9156. JSTOR 30000158. S2CID 158985858. Retrieved 25 May 2021.
- Boles, John Michael (1998). "James Rorty's Social Ecology: Technology, Culture, and the Economic Base of an Environmentally Sustainable Society". Organization & Environment. 11 (2): 155–179. doi:10.1177/0921810698112002. ISSN 1086-0266. JSTOR 26161586. S2CID 145115242. Retrieved 25 May 2021.