Outline of advertising

The following outline is provided as an overview of and topical guide to advertising:

Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to present a product or service in terms of utility, advantages and qualities of interest to consumers. It is typically used to promote a specific good or service, but there are a wide range of uses, the most common being commercial advertisement.

What type of thing is advertising?

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Advertising can be described as all of the following:

  • An application of communication
  • A business activity –
    • A method of marketing – business process of creating relationships with and satisfying customers.

Types of advertising and advertisements

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History of advertising

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History of advertising

Advertising methods

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Advertising awards

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Advertising organizations

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Advertising publications

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Books about advertising

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Persons influential in advertising

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See also

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