Wikipedia

Owsla

For the Fall of Efrafa album, see Owsla (album).

Owsla (stylized in all caps) is an American record label and creative collective.[6][7] It was founded by Skrillex, Tim Smith, Kathryn Frazier, and Clayton Blaha in 2011.[8] Skrillex announced the label on August 17, 2011. The label's first release was Porter Robinson's Spitfire.[9]

Owsla
Parent companyWarner Music Group
FoundedAugust 17, 2011 (2011-08-17)
FounderSkrillex
StatusActive[citation needed]
Distributor(s)Atlantic Records[1]
Genre
Country of originUnited States
LocationLos Angeles, California
Official websiteowsla.com

The name "Owsla" is a reference to Richard Adams' fantasy novel Watership Down, in which it refers to the governing caste in a society of anthropomorphic rabbits.[10]

History

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In 2012, Owsla launched a monthly subscription, The Nest, with benefits including early access to Owsla releases.[11] In 2013, Bromance Records partnered up with Owsla to create an American branch titled Bromance US with releases from Gesaffelstein, Illangelo, Brodinski and LOUISAHHH!!!.[12] A year later, Owsla launched the Nestivus Charity Campaign, a series of holiday initiatives with all proceeds going to the international music nonprofit, Bridges for Music.[13]

On September 18, 2016, Owsla celebrated five years of establishment with a party in Los Angeles. In a video published by Owsla, Skrillex spoke about the establishment.[14] He said "I make music 'cause I love music and it all starts from there. And I surround myself with good people that I believe in as well. I think it’s important to create your family."[6] The General Manager of Owsla, Blaise DeAngelo asserted that Skrillex previously, like many other artists, had issues with record labels, implying that it caused him to create his own. Owsla was described as a label started for electronic music artists who "couldn’t get good label deals or resources and support they needed."[15]

Porter Robinson's Spitfire was the label's debut release. Releases that followed, such as Zedd’s Shave It, Gesaffelstein’s Aleph and What So Not’s Jaguar, were described as prominent.[15] Owsla Head of A&R Chris Morris explained that "In order for an artist to be signed, there has to be that passion from the top down," asserting that it is an "artist-driven" company.[16] On May 5, 2017, Owsla released an annual compilation album, Howsla.[17][18] It was described by Pitchfork as "a focused take that’s largely modeled on bassline house, a style from the northern UK that’s distinguished by greasy low-end melodies, hard-thwacked drums, and a slippery, skippy sense of swing."[19] Subsidiaries of Owsla include Nest HQ, a website dedicated to giving exposure to electronic music artists and Owsla Goods, a 'fashion wing'.[20]

Key people

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  • Sonny Moore (Skrillex) – founder, chief executive officer[15]
  • Tim Smith – co-founder, artist manager[15][21]
  • Kathryn Frazier – co-founder, publicist[15][21]
  • Clayton Blaha – co-founder, director of artists and repertoire (A&R)[15][21]
  • Chris Morris – head of A&R[16]
  • Blaise DeAngelo – former general manager[15]

Artists

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See also: Category:Owsla artists
This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by adding missing items with reliable sources.

Releases

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Main article: Owsla discography

References

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  1. ^ "Two Major Labels Reportedly In Discussions To Acquire Spinnin' Records". Your EDM. 12 May 2017. Retrieved 2018-01-30.
  2. ^ "Make Your Mark: Owsla- The Mothership". Relentless Beats. Retrieved 2018-01-30.
  3. ^ "Owsla Announces House-Focused Compilation Howsla, Drops Chris Lake's "I Want You" - NEST HQ". NEST HQ. 2017-03-22. Archived from the original on 2018-01-30. Retrieved 2018-01-30.
  4. ^ a b By808sJake. "The 25 Best Songs on Owsla, So Far". Complex. Retrieved 2018-01-30.{{cite web}}: CS1 maint: numeric names: authors list (link)
  5. ^ "Label Spotlight | Owsla". Onlythebeat.com. 2013-05-10. Archived from the original on April 26, 2014. Retrieved 2018-01-30.{{cite web}}: CS1 maint: unfit URL (link)
  6. ^ a b Billboard (2016-09-21). "Skrillex's Owsla Label Celebrates With Los Angeles Rager in Honor of 5-Year Anniversary". Billboard. Retrieved 2018-01-30.
  7. ^ "Skrillex Announces Launch of Owsla Label". Billboard. 2011-06-07. Archived from the original on 2013-02-15. Retrieved 2018-01-30.
  8. ^ "Skrillex, Owsla Label Announce The Nest: Subscription-Based Imprint". Billboard. Archived from the original on 2018-05-17. Retrieved 2018-01-30.
  9. ^ "Label Focus: Owsla - Blog". Mixmag. 2016-09-14. Retrieved 2018-01-30.
  10. ^ "The Origins of 10 Iconic Names in Dance Music". EDM.com. 2016-02-04. Archived from the original on 2017-12-23. Retrieved 2016-11-03.
  11. ^ "Owsla Will Take You To The Mountain: A Deeper Look at Skrillex's Winning Streak". RaverRafting. 22 February 2013. Retrieved 2018-01-30.
  12. ^ Dessa, Kate (2013-07-18). "Bromance Records Launches American Branch via Owsla". Earmilk. Retrieved 2018-03-02.
  13. ^ Billboard (2014-12-18). "Skrillex's Owsla Label Launches Nestivus Charity Campaign". Billboard. Retrieved 2018-01-30.
  14. ^ "OWSLA unveils five-year anniversary recap video". We Rave You. 2016-09-23. Retrieved 2019-06-28.
  15. ^ a b c d e f g Cunningham, Katie (2016-09-21). "Why Owsla could be the most important label in dance music right now". Inthemix.junkee.com. Archived from the original on September 26, 2016. Retrieved 2018-01-30.
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  21. ^ a b c "Best Label: Owsla". DJMag.com. 2017-06-28. Retrieved 2018-01-30.
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  44. ^ "Salvatore Ganacci returns with another dramatic Tomorrowland set". We Rave You. 30 July 2018. Retrieved 2019-06-28.
  45. ^ "Gesaffelstein – Pursuit (Official Music Video) *Not Safe For Work*". YourEDM. 2013-06-17. Retrieved 2019-07-29.
  46. ^ Billboard (2016-11-03). "Getter Dishes on Face-Melting Music Videos and 'Radical Dude!' EP". Billboard. Retrieved 2018-01-30.
  47. ^ Billboard (2016-08-16). "Ghastly Talks Owsla, Metal, and Not Getting Comfortable". Billboard. Retrieved 2018-01-30.
  48. ^ Jess GentileMar 25 2014, 12:00am (2014-03-25). "HeartsRevolution Has an Ice Cream Truck Made of One Million Swarovski Crystals - Thump". Thump.vice.com. Retrieved 2018-01-30.{{cite web}}: CS1 maint: numeric names: authors list (link)
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  53. ^ Corban Goble (2015-03-05). "Various Artists: Skrillex and Diplo Present Jack Ü Album Review". Pitchfork. Retrieved 2018-01-30.
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  55. ^ "A New Track From JOYRYDE's High-Octane Owsla EP Is Here, "I WARE HOUSE" - NEST HQ". NEST HQ. 2017-02-21. Archived from the original on 2019-03-26. Retrieved 2018-01-30.
  56. ^ "The Juggernaut - Chinese Finger Trap". Thissongslaps.com. 2013-04-20. Retrieved 2018-01-30.
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  65. ^ Billboard (2013-03-25). "Alex Metric Talks About His Owsla Single, 'Ilium': Watch Here". Billboard. Retrieved 2018-01-30.
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  67. ^ "Raised by the Owsla Family: The rise of Milo & Otis". Dancing Astronaut. 2014-09-10. Retrieved 2018-01-30.
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  87. ^ "TC Tightens His Grip On The Dance Floor With 'Get Down Low EP'". Your EDM. 26 November 2013. Retrieved 2018-01-30.
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