Paik's Coffee (Korean: 빽다방) is a South Korean coffeehouse chain, with 1,565 coffee shops.
| Industry | Restaurants |
|---|---|
| Genre | Coffeehouse |
| Founded | 2006 |
| Founder | Paik Jong-won |
| Headquarters | , |
Number of locations | 1,565 (2024) |
Area served | South Korea |
| Website | paikdabang |
Paik's Coffee started off in Nonhyeon-Dong next to Paik's restaurant. He wanted to provide bigger portions of instant coffee sticks which attracted the customers. Paik's coffee tries to break the perspective that inexpensive coffee is low in quality. Paik's coffee only uses new crop Brazil beans, which gives a heavy body with the nutty flavor of almonds and soft sweetness like milk chocolate. The beans are roasted and delivered to the shops in less than two days, and is required to be only used for two weeks.[1] Since 2020, Paik's Coffee has launched a mobile app that is able to show the menu, order, pay, and collect stamps at once. Through Smart Order, customers are able to pick-up their drinks as soon as they arrive the shop when ordered beforehand.[1]
In 2021, Paik's Coffee collaborated with Red Bull, releasing a drink called "Red Flame Power". This drink includes a bottle of Red Bull drink and Omija, making the taste more refreshing, cheering up the people going through COVID-19.[2]
References
edit- ^ a b "[장수브랜드 탄생비화]합리적인 커피 시장의 새 지평을 연 '빽다방'". Newsis (in Korean). 2022-01-23. Retrieved 2022-04-26.
- ^ 원, 혜진 (2021-01-25). "'레드불'에 새콤달콤한 오미자 섞은 빽다방 신메뉴 '레드불꽃파워'". 인사이트 (in Korean). Retrieved 2022-04-26.