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Parse.ly is a technology company that provides web analytics and content optimization software for online publishers. Parse.ly built three products, the Parse.ly Reader, the Parse.ly Publisher Platform, and the latest Parse.ly Dash, an analytics tool for large publishers.[1]
 | |
| Type of business | Private |
|---|---|
Type of site | Web analytics |
| Available in | English |
| Founded | New York City, New York, U.S. |
| Headquarters | , |
| Area served | Worldwide |
| Founder(s) | Sachin Kamdar Andrew Montalenti |
| Key people | Sachin Kamdar Andrew Montalenti |
| Employees | 70 |
| Parent | Automattic |
| URL | www |
| Launched | December, 2009 |
| Current status | Active |
Overview
editParse.ly is a content optimization platform for online publishers.[2] Parse.ly's product, Dash, is built on top of the Parse.ly platform. Dash parses articles on a publisher's site, and then analyzes them to identify data around metrics that are specific for publishers such as topics, authors, sections, and referrers. The technology it uses to do this is natural language processing, and has extracted over 350,000 unique topics from the URLs it has crawled.[3] In addition to providing site analytics, Dash can show users what topics are resonating with people across the web through their webwide trends interface.
Parse.ly was founded by Sachin Kamdar and Andrew Montalenti out of DreamIt Ventures, an early stage startup accelerator program in Philadelphia and launched its first product, Parse.ly Reader, in September 2009.[4]
Funding
editIn May 2009, Parse.ly received $20k in seed funding from DreamIt Ventures. In December 2010, Parse.ly received $1.8M in Series A funding from Blumberg Capital, ff Venture Capital, Scott Becker (cofounder of Invite Media), Don Hutchison, Jonathan Axelrod, and Jeffrey Greenblatt.[5]
In February 2021, Parse.ly was acquired by Automattic. The financial terms of the acquisition were not disclosed.[6]
References
edit- ^ Sachin Kamdar (24 January 2012). "Hello Publishers, Meet Dash". parse.ly blog. Retrieved 31 January 2012.
- ^ "Parse.ly Press". parsely.com. Parse.ly. Retrieved 31 January 2012.
- ^ Jennifer Zaino (24 January 2012). "Parse.ly Brings A Dash of Semantics To Online Publishers". semanticweb.com. MediaBistro. Archived from the original on 30 January 2012. Retrieved 31 January 2012.
- ^ Dana Oshiro (11 November 2009). "Parse.ly Adapts to Interests: The Pro Blogger's Feed Reader". readwriteweb.com. ReadWriteWeb. Retrieved 31 January 2012.
- ^ Sarah Perez (3 January 2012). "Parse.ly Will Launch Its Pageview-Generating Machine Called "Dash" This Month". techcrunch.com. Techcrunch. Retrieved 31 January 2012.
- ^ "WordPress parent company Automattic acquires Parse.ly". TechCrunch. 8 February 2021. Retrieved 2021-05-29.
- Taylor, Mike (2012-04-07). "Parse.ly Raises $800,000". The New York Observer. Retrieved 2012-04-14.
- "Parse.ly: better feeds with less garnish". ZDNet. Archived from the original on December 7, 2010. Retrieved 2012-04-14.
External links
edit- DreamIt Ventures
- Joann Pan 8 (2012-02-13). "Dashboard for Online Publishers Predicts Trending Content". Mashable.com. Retrieved 2012-04-14.
{{cite web}}: CS1 maint: numeric names: authors list (link) - "Parse.ly launches predictive analytics dashboard for publishers". VentureBeat. 2012-01-23. Retrieved 2012-04-14.
- Poynter | Parse.ly Dash Offers News Sites Analytics by Author Topic
- VentureBeat | Parse.ly launches predictive analytics dashboard for publishers
- TNW | Dash is analytics built specifically for publishers
- BetaBeat | Parse.ly Launches Dash, Analytics with a Scalpel
- SiliconAngle | Smart Data Makes Smarter Editors: Parse.ly Launches Dash to the World
- ProgrammableWeb | Dashing Analytics for Publishers Shows Value of APIs
- SiliconFilter | Parse.ly Launches a Smarter Analytics Platform for Publishers
- WWWireFrame | Dash offers analytics tailor-made for online publishers
- GigaOM | Revolutionizing web publishing with big data
- BetaKit | Publishers Looking to Leverage Big Data to Understand Readers
- CMSWire | Dash Analytics from Parse.ly Help Publishers Get Smart