Pavlic, Pavlić and Pavlič are South Slavic surnames. They may refer to:
- Pavlić:
- Pavlić noble family, a Ragusan noble family from the city of Dubrovnik
- Đorđe Pavlić (1938–2015), Serbian football striker
- Pavlič:
- Jure Pavlič, Yugoslav cyclist
- Pavlic:
- Jurica Pavlic, Croatian speedway rider
- Milton F. Pavlic (1909–1942), United States Navy officer