Wikipedia

Peace (cigarette)

Peace is a Japanese brand of cigarettes, currently owned and manufactured by Japan Tobacco. The brand is produced exclusively in Japan.

Peace
An old Japanese tin box of Peace cigarettes along with a cigarette
Product typeCigarette
OwnerJapan Tobacco
Produced byJapan Tobacco
CountryJapan
Introduced1946; 78 years ago (1946)
MarketsJapan, Taiwan[1][2][3]
Carcinogenicity: IARC group 1
Wikimedia Commons has media related to Peace (cigarettes).

History

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In January 1946, a 10-pack version of Peace cigarettes was released by the Japanese Ministry of Finance's Monopoly Authority. The name and design of the new issue were publicly offered as "New World," but "the Peace" was then adopted from the difficult manufacturing technology. The Peace brand was originally released as a memorial for peace in 1920, after the end of World War I, but sales eventually ceased. The current version, "Hope" has no affiliation with the pre-war variant. The current variant was released in hopes of a dream and with hope for a peaceful future in the confusing period after World War II.[4]

The variant made by the Japan Monopoly Authority uses native Higashiyama leaves from the Japanese city of Ichinoseki of the Iwate Prefecture, which is different from the current Virginia blend.

Peace's logo was designed by Raymond Loewy, an U.S. industrial designer who also worked on the pack design of Lucky Strike, in April 1952.[5][6] A high-priced design fee was a topic of discussion in the era when recognition was still low for commercial design, but as a result of the design change the annual sales number rapidly increased from 2.6 billion to 15 billion.[7] The design changed preferences and the new design became the worldwide standard, as well as greatly influencing future Japanese product designs.[8]

Inspired by Noah's Ark, as depicted in the Old Testament, a symbolic mark (a pigeon with olive leaves) is used on the Hope cigarettes. "A dove that Noah released from the window of the ark to know the state of the outer world where the flood happened. By bringing back leaves together, the great flood ceases and the Earth of relief is closed". Based on the anecdote, the pigeon became a symbol of peace and thus is used on the Peace cigarettes.

On May 28, 2016, the "Ninety-seventh Anniversary Limited Package" was sold in a limited quantity with nine issues, "Peace Classic" was sold in limited quantity as a celebration of the 70th anniversary.[9]

Peace cigarettes come in short (70 mm), king size (85 mm), or long (100 mm). They come within a soft or hard pack or steel can, 10, 20, or 50 cigarettes per pack. It is the first full-fledged Virginia blend type with domestically produced leaves as a main ingredient of Virginia leaves, and the cigarettes have a deep flavour with a "faintly sweet and gentle fragrance" with a vanilla flavour. They are seen as a counterpart to Hope cigarettes.[10][11]

Products

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  • Peace 10 / Peace 50 Can (nonfilter, a.k.a. Short Peace)
  • Peace Filter Cigarettes (Peace 20, a.k.a. Long Peace)
  • Peace Medium
  • Peace Lights (Japan) / Peace 10 (Taiwan)
  • Peace Super Lights (Japan) / Peace 7 (Taiwan)
  • Peace Infinity
  • The Peace[5][12]

Below are all the variants of Peace cigarettes, with the levels of tar and nicotine included.

Name Release date Date of discontinuance Price in ¥ Tar Nicotine Description
Peace (10) January 10, 1946 Still available 230 Yen 28 mg 2,3 mg Short-cut / common name: Short Peace
Peace (50) July 1, 1949 Still available 1,150 Yen 28 mg 2,3 mg Cutout / common name: can-Peace, pecan. It is not sold in cigarette vending machines.
Peace (20) February 1, 1965 Still available 460 Yen 21 mg 1,9 mg Common name: long peace, longpea, gold
Peace Light April 1, 1985 April 2001 260 Yen 10 mg 1,0 mg Soft pack
Peace International October 1, 1989 January 1994 ??? Yen 12 mg 1,3 mg
Peace Light box October 1, 1991 Still available 460 Yen 10 mg 0,9 mg
Peace Medium Box August 1, 1994 May 2011 440 Yen 14 mg 1,2 mg
Peace Super Light box October 1, 1996 Still available 460 Yen 6 mg 0,5 mg
Peace Acoustic November 1, 2002 February 2008 320 Yen 8 mg 0,9 mg No fragrance added
Peace Aroma Menthol Box July 1, 2004 March 2007 320 Yen 7 mg 0,6 mg Peace's first menthol
Peace Smooth Aroma box July 1, 2005 February 2008 320 Yen 6 mg 0,5 mg Charcoal filter
Peace Infinity October 2, 2006 Still available 490 Yen 8 mg 0,7 mg D-spec / 100's size / AFT charcoal filter
The Peace February 1, 2012 Still available 1,000 Yen 10 mg 1,0 mg It is sold at 3,500 tobacco face-to-face dealers throughout the country, and it is not sold at cigarette vending machines.
Peace Aroma Royal 100's Box September 1, 2014 Still available 500 Yen 10 mg 1,0 mg 100's size
Peace Aroma Crown 100's Box September 1, 2014 Still available 500 Yen 6 mg 0,6 mg 100's size
Peace Classic June 1, 2016 Still available 1,500 Yen 10 mg 1,0 mg Peace release 70th anniversary commemoration commodity. Limited sale only to 4,000 tobacco face-to-face shops nationwide. It is not sold in cigarette vending machines.[9]

See also

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References

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  1. ^ "BrandPeace - Cigarettes Pedia". Cigarettespedia.com. Retrieved 31 January 2018.
  2. ^ "Peace". Zigsam.at. Retrieved 31 January 2018.
  3. ^ "Brands". Cigarety.by. Retrieved 31 January 2018.
  4. ^ "「JTスモーカーズID」Webサイト". sso.auth.jtad.jp. Retrieved 31 January 2018.
  5. ^ a b "2012年2月上旬、『The Peace（ザ・ピース）』新発売" ["The Peace" will be released in February 2012] (Press release) (in Japanese). Japan Tobacco. 2012-01-11. Retrieved 2012-01-13.
  6. ^ "Peace Cigarettes & the Lucky Filters "Peace Pack"". Beachpackagingdesign.com. 12 October 2017. Retrieved 30 May 2018.
  7. ^ [1] [dead link‍]
  8. ^ "たばこと塩の博物館". Jti.co.jp. Retrieved 31 January 2018.
  9. ^ a b "70周年記念 ～長年のご愛顧への感謝とさらなる飛躍を目指して～ ピース全9銘柄70周年限定パッケージ2016年5月中旬より、全国の一部販売店※1で数量限定発売 70周年特別限定ブレンド「ピース・クラシック」2016年6月上旬より、全国の一部販売店※2で数量限定発売 - JTウェブサイト". Jti.co.jp. Retrieved 31 January 2018.
  10. ^ "Cigarette packaging in Japan | PingMag : Art, Design, Life – from Japan". Archived from the original on 2015-10-21. Retrieved 2016-02-25.
  11. ^ "Archived copy". Archived from the original on 2011-07-20. Retrieved 2009-07-30.{{cite web}}: CS1 maint: archived copy as title (link)
  12. ^ "Japan Tobacco Introduces 'The Peace' Luxury Canned Cigarettes". Inventorspot.com. Retrieved 31 January 2018.
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