Persevere is the fourth studio album by Scottish folk rock duo The Proclaimers, released in 2001 on their own label Persevere Records, as a comeback album after seven years of low profile. The album's first single featured "There's a Touch", "A Land Fit for Zeros" and "They Really Do" (not included in the album).

Persevere
Studio album by
Released22 May 2001
Recorded2000–2001
StudioMastermix Studios, Minneapolis, Minnesota
Genre
Length45:35
Label
  • Persevere Records (UK)
  • Nettwerk (North America)
ProducerChris Kimsey
The Proclaimers chronology
Hit the Highway
(1994)
Persevere
(2001)
The Best of The Proclaimers
(2002)
Singles from Persevere
  1. "There's a Touch"
    Released: 2001[4]

Persevere featured a roots rock sound, with members of The Allman Brothers Band, Elvis Costello's band The Attractions and the Rolling Stones performing on the record. Although the record was generally not received as well as previous efforts such as Sunshine on Leith (1988), critics generally saw the album's material to be strong, with Canadian music publication Exclaim! describing the work as a "remarkable comeback".[5][6]

Recording and background

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The album was recorded in Minneapolis, Minnesota, United States at Mastermix Studios,[5][7] their only studio album to be recorded outside of the United Kingdom. On the decision to record in the USA, the duo described the location as "neutral, not Scotland or London".[8] Recorded with a studio band featuring drummer Pete Thomas of Elvis Costello's Attractions and Chuck Leavell of Allman Brothers and The Rolling Stones on keyboards,[8][9] the album was produced by Chris Kimsey.[10]

The record was the first by The Proclaimers in over 7 years, since Hit the Highway (1994). During the 1990s, the duo's growing families and the death of their father, among other personal matters, meant that they were unable to work on new material for much of that time.[8] The album was dedicated to the duo's father, as well as to Kevin Wilkinson who had previously worked with the duo as a drummer and died by suicide in 1999, and to Sadie McBride.[11]

Release

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Released on 22 May 2001, Persevere saw distribution on CD through their own Persevere Records in the United Kingdom, and in the United States and Canada through Nettwerk Records.[12]

Content and style

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Musical style

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Mary Huhn of New York Post described Persevere stylistically as "roots-rock pop", and to feature "harmonies only brothers can create".[1] The Washington Times stated of the album's sound that "What hasn't changed" from previous released "is the Reids' rare gift for rousing choruses pushed along by ringing guitar riffs".[9]

Lyrics and themes

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The song "Scotland's Story" gained some critical and even academic attention for its historical commentary. The lyrics drew parallels between historical migrations to Scotland and arrivals of more recent immigrants,[13] such as Italians and Jews. The song was written against the backdrop of a reflection on Scottish history around 1999 and 2000, in which many commentators downplayed the roles of such immigrant communities.[8]

"A Land Fit for Zeros" was described as a "slap at the British Parliament" by the Los Angeles Times,[14] and by The Washington Times as a "warning" about political correctness;[9] the track included references to heroin, smoking, poverty and the 1800s hymn "And did those feet in ancient time" ("Jerusalem") by William Blake.

The tracks "One Too Many" and "Act of Remembrance" paid tribute to the Reids' deceased father.[6]

Critical reception

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Professional ratings
Review scores
SourceRating
AllMusic     [5]
Rolling StoneFavourable[15]
Riverfront TimesFavourable
GAFFA      [16]
Exclaim!Favourable[6]
Washington PostFavourable[9]

Persevere received some mixed reviews. AllMusic's Jon Azpiri remarked that although the album was "not likely to achieve the kind of success of their previous work", that it had "enough interesting material [...] to prevent [the band] from being placed in the "Where Are They Now?" file",[5] and praised "There's a Touch" and "Land fit for Zeros" for having "the same goofy charm" as the group's biggest hit, "I'm Gonna Be (500 Miles)".[5]

In 2001, Bill Holdship of Rolling Stone stated that "the new album is quite good, combining folk, soul, country and pop with the Fifties-styled melodic sensibilities of the brothers Reid", observing that the song "One Too Many" would "make The Eagles green with envy".[15]

In Riverfront Times, Steve Pick was praising of the record, commenting that the band "have equaled the musical triumphs of Sunshine on Leith" and deliver "a series of snapshots that reveal the actual experience of life during middle age, when love is more complicated than it seems".[17]

Danish music publication Gaffa commented that Persevere saw the band on "fine form". Entailing "Everybody's A Victim" and "Scotland's Story" to be "excellent songs" and "How Many Times" to be a "little pop gem", reviewer Peter Widmer opined that Persevere was "a fine album" which "should be heard".[16]

Canadian media magazine Exclaim! lauded Persevere "a remarkable comeback album", full of "fresh, catchy, sentimental and charming" songs.[6]

Entertainment.ie wrote: "In the age of blowdried boybands there's something heartening about the sight of two bespectacled, denim-clad, nerdy-looking Scottish twins taking on the charts with nothing except a couple of guitars and a set of rousing folk songs."[3]

Touring

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Persevere's release was celebrated in July 2001 by a day-long concert tour of pubs and bars in Greater Vancouver, Canada, sponsored by Shaftebury Brewing.[18] The promotional tour for Persevere included an arena tour of the United States in August 2001 supporting the Canadian rock band Barenaked Ladies,[19][10] and a concert for season ticket holders of soccer team Vancouver Whitecaps on 1 May 2002.[18]

Track listing

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All songs written by Craig and Charlie Reid.

  1. "There's a Touch"
  2. "Sweet Little Girls"
  3. "A Land Fit for Zeros"
  4. "How Many Times"
  5. "One Too Many"
  6. "That's When He Told Her"
  7. "Scotland's Story"
  8. "When You're in Love"
  9. "She Arouses Me So"
  10. "Everybody's a Victim"
  11. "Don't Give It to Me"
  12. "Heaven Right Now"
  13. "Slowburner"
  14. "Act of Remembrance"

Chart

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Chart (2001) Peak
position
Scottish Albums (OCC)[20] 10
UK Albums (OCC)[21] 61

References

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  1. ^ a b Huhn, Mary (4 September 2001). "Scot Issue Rolls Out: Twin Bros 'Persevere' and release new album". New York Post. Retrieved 11 February 2020.
  2. ^ Sterdan, Daryl (27 February 2024). "Classic Album Review: The Proclaimers | Born Innocent". Tinniitst. Retrieved 2 October 2024.
  3. ^ a b "The Proclaimers - Persevere". Entertainment.ie. Retrieved 2 October 2024.
  4. ^ "The Proclaimers - There's a Touch - Releases". Discogs. Retrieved 3 January 2020.
  5. ^ a b c d e Azpiri, Jon. "Persevere - The Proclaimers - Review". AllMusic. Retrieved 2 January 2020.
  6. ^ a b c d Lejtenyi, Patrick (1 July 2001). "Proclaimers - Persevere". Exclaim!. Retrieved 24 February 2020.
  7. ^ Lewis, Randy (10 August 2001). "After a Hiatus, the Proclaimers Declare they'll "Persevere"". Los Angeles Times. Los Angeles Times. Retrieved 2 January 2020.
  8. ^ a b c d Reid, Graham (8 April 2002). "The Proclaimers Interviewed (2002): Just the usual Scottish stuff; death, family and politics". elsewhere. Retrieved 3 January 2020.
  9. ^ a b c d Himes, Geoffrey (7 August 2001). "The Proclaimers "Persevere"". The Washington Post.
  10. ^ a b Dangelo, Joe (22 May 2001). "Proclaimers return with "Persevere"". MTV News. Archived from the original on 4 November 2018. Retrieved 3 January 2020.
  11. ^ Persevere Liner Notes
  12. ^ "The Proclaimers - Persevere - Releases". Discogs. Retrieved 2 January 2020.
  13. ^ Whitehead, Christopher; Lloyd, Katherine; Eckersley, Susannah; Mason, Rhiannon (2016). Museums, Migration and Identity in Europe: Peoples, Places and Identities (Reprint ed.). Routledge. p. 153. ISBN 9781317092681. Retrieved 24 February 2020.
  14. ^ Lewis, Randy (10 August 2001). "The Proclaimers - Persevere". Los Angeles Times.
  15. ^ a b Holdship, Bill (2001). "The Proclaimers - Persevere - Music reviews". Rolling Stone. Rolling Stone. Archived from the original on 2 October 2007. Retrieved 2 January 2020.
  16. ^ a b Widmer, Peter (31 October 2001). "The Proclaimers: Persevere". Gaffa.
  17. ^ Pick, Steve (1 August 2001). "Midlife Mettle". Riverfront Times. Riverfront Times. Retrieved 3 January 2020.
  18. ^ a b "Whitecaps score The Proclaimers in ticket promo". Strategy Online. 22 April 2002. Retrieved 18 February 2020.
  19. ^ "Scottish duo The Proclaimers back with new Album". Paste Magazine. 2003. Retrieved 18 February 2020.
  20. ^ "Official Scottish Albums Chart Top 100". Official Charts Company.
  21. ^ "Proclaimers | Artist | Official Charts". UK Albums Chart.
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