Pet Circle is an Australian online pet supplies company based in Sydney CBD, New South Wales, Australia, founded by Mike Frizell and James Edwards in 2011.
 | |
| Formerly | Paws for Life |
|---|---|
| Company type | Privately held company |
| Industry | Pet care |
| Founded | 2011 in Sydney, Australia |
| Founder | Mike Frizell James Edwards |
| Headquarters | Sydney CBD, New South Wales, |
Area served | Australia |
| Website | petcircle |
History
editPet Circle was founded as Paws for Life by Mike Frizell and James Edwards in mid-2011.[1][2] In early 2014, the company rebranded into the current name.[1]
After a $3 million capital fund raising in 2014, the company tripled its warehouse operations and expanded its product range.[3] Between 2013 and 2015, the company grew by over 300 per cent.[4]
In December 2021, Pet Circle raised $125 million in Series C funding with a valuation of over $1 billion.[5]
In May 2023, Pet Circle added pet insurance to its services.[6] The company secured a $75 million investment in July 2023 to fund its expansion.[7]
Awards
editIn November 2014, the company was featured on Deloitte's list of fastest-growing technology companies.[8][9] In 2015 the company's founder, Mike Frizell was nominated as a finalist in the Ernst and Young's Entrepreneur of the Year Awards.[10]
References
edit- ^ a b Robb, Kirsten (9 December 2014). "Brand spanking new: Four lessons on rebranding your business". Smart Company. Archived from the original on 17 April 2015. Retrieved 16 March 2015.
- ^ Niesche, Christopher (5 November 2014). "No expense spared on Fido and Mittens". The Sydney Morning Herald. Retrieved 16 March 2015.
- ^ King, Agnes (4 August 2014). "Pet Circle, Greencross position as pet care becomes Australia's fifth-fastest growing sector". BRW. Archived from the original on 6 August 2014. Retrieved 16 March 2015.
- ^ Robb, Kirsten (3 February 2015). "Eight entrepreneurs to watch in 2015". Women's Agenda. Retrieved 16 March 2015.
- ^ Palmer-Derrien, Stephanie (7 December 2021). "Former Smart50 winner Pet Circle raises $125 million, becomes latest Aussie unicorn". SmartCompany. Retrieved 4 July 2024.
- ^ Pattabiraman, Rakshnna (8 May 2023). "Pet Circle launches insurance for cats and dogs". Inside Retail Australia. Retrieved 4 July 2024.
- ^ Enerva, Kaycee (3 July 2023). "Pet Circle secures $75 million to fund expansion". Inside Retail Australia. Retrieved 4 July 2024.
- ^ Han, Misa (14 November 2014). "NextDC tops fast growing tech companies list". Australian Financial Review. Retrieved 16 March 2015.
- ^ O'Mahony, John; Tanchel, Josh (14 November 2014). "Meet the hottest tech companies around". Sydney Morning Harald.
- ^ "Meet the Entrepreneur's - Eastern Region". Ernst & Young. June 2015. Retrieved 24 August 2015.