PiperWai is an American deodorant brand. It was featured on Shark Tank in December 2015 and received an offer from Barbara Corcoran.[1][2] The product experienced the "Shark Tank effect" and sold out within five minutes of airing, with more than $1 million in sales over the next month.[3][4] The company's founders, Sarah Ribner and Jess Edelstein, did not accept Corcoran's offer after a year of negotiations and became self-funded.[5]
 | |
| Product type | Deodorant |
|---|---|
| Owner | PiperWai |
| Country | United States |
| Introduced | 2014 |
| Markets | Worldwide |
| Ambassador(s) | Sarah Ribner Jess Edelstein |
| Tagline | Works naturally. |
| Website | www |
Background
editThe name "PiperWai" comes from a combination of Edelstein's family dog's name, Piper, and a Guyana tribe called the Wai Wai.[6] The brand is best known for developing all-natural deodorant made from charcoal,[7] which was created in a Philadelphia, Pennsylvania kitchen. Edelstein gave the product to Ribner to test during a trip to South America in November 2013.[8]
Afterward, Edelstein and Ribner received a $2,000 loan from their parents to produce the raw materials and develop a website. PiperWai was co-founded by Ribner and Edelstein in March 2014.[9] In spring 2015, they raised $27,000 through a crowdfunding campaign for a branding redesign.[10] PiperWai has retail distribution in more than 200 independent lifestyle boutiques and has 200,000 customers. PiperWai has received press from many media outlets and regularly frequents as a top choice of HSN with on air personality Noel Elie as their spokesmodel and wellness expert. [9][11]
Ingredients
editThe formula uses activated charcoal powder, which rubs clear and doesn't discolor clothing.[12] According to Edelstein, it can be absorbed hundreds of times its own weight in moisture.[8] It is applied in a pea-sized amount from a jar straight onto the armpit. Other ingredients include cocoa butter, Shea butter, vitamin E, magnesium hydroxide, baking soda, and a proprietary blend of 11 essential oils.[8]
References
edit- ^ "How Barbara Corcoran helped keep this all-natural deodorant company from becoming a stinker". CNBC. 25 September 2017. Retrieved 26 September 2017.
- ^ "Barbara Corcoran Wiki: Everything to Know about Keo Motsepe's Partner on "DWTS" 2017". Earn the Necklace. 19 September 2017. Retrieved 26 September 2017.
- ^ "How to Satisfy Your Customers When Your Product Is Delayed". Entrepreneur. 28 July 2017. Retrieved 26 September 2017.
- ^ "Barbara Corcoran shares the best advice she gave 'Shark Tank' entrepreneurs who made $2 million in 3 months". Business Insider. 17 March 2016. Retrieved 26 September 2017.
- ^ Nicolle Mackinnon. "The Business of Wellness: What Happened After PiperWai Turned Down Their Shark Tank Deal". Retrieved 26 July 2018.
- ^ "The Interview: Philly's PiperWai team: Out of the 'Shark Tank' into the fame". The Inquirer. 14 August 2016. Retrieved 26 September 2017.
- ^ "PiperWai After 'Shark Tank': Grew Over 4,000% to $4 Million in Revenue". Heavy. 22 July 2016. Retrieved 26 September 2017.
- ^ a b c "How Two Deodorant Entrepreneurs Won Big on 'Shark Tank'". TIME. 25 July 2016. Archived from the original on July 25, 2016. Retrieved 26 September 2017.
- ^ a b "How to Satisfy Your Customers When Your Product Is Delayed". Generocity. 24 January 2017. Retrieved 26 September 2017.
- ^ "A deodorant dream has a dream debut". The Inquirer. 20 December 2015. Retrieved 26 September 2017.
- ^ "This 4-Minute Ad for an All-Natural Deodorant Is About as Different as the Product Itself". Adweek. 25 May 2017. Retrieved 26 September 2017.
- ^ "Natural deodorant: 'a million-dollar idea'". The Temple News. 19 January 2016. Retrieved 26 September 2017.